The first edition of our #CondéNast x #VogueBusiness Cannes Lions dispatch is live!
Conversations about how generative AI will reshape every industry it touches are dominating this year’s #CannesLions Festival of Creativity — to no one’s surprise. In an AI era, brand power is becoming even more important, according to agency leaders and analysts speaking to Vogue Business on the first few days of this year’s event in the South of France. So why is everyone talking about AI? It’s all thanks to #ChatGPT, which has turned generative AI into a mainstream “toy”, according to one agency CEO. What that means in practice is that brands must do everything well, pairing tech prowess and data strategy with good campaigns and creative work. This is especially relevant for #luxury, which is playing a bigger part at the 2024 edition of the festival. Here’s everything to know as #VogueBusiness's Hilary Milnes reports from the ground with Condé Nast Advertising.
