ICYMI: Check out the 'Luxury Redefined: Unlocking the Truths of Today's High-End Consumer' panel at the Female Quotient Lounge featuring Vogue Business's Hilary Milnes. #CannesLions2024
Over the last 15 years, the luxury industry has quietly defined the economy, generating $1.5 trillion annually with a 7% yearly growth. The luxury market is stronger than ever but is undergoing pivotal changes, making it harder to understand its broader impact. This year, Cannes Lions introduced the Luxury & Lifestyle Lions, highlighting the importance of this evolving market. Tune in from the #EqualityLounge at #CannesLions2024 as luxury leaders unpack proprietary research on the new dynamics of luxury and affluence, and learn how to position and elevate your brand at the premium price point. • Nadia Tuma Weldon, Head, Luxury Strategy and Insights, McCann Paris • Hilary Milnes, Executive Americas Editor, Vogue Business • Julien Calot, Chief Creative Officer, McCann Paris • Émilie Nguyen, Sales Director CPG & Luxury, Pinterest
