Certified Leadership Coach ♦ Certified Designing Your Life Coach ♦ Certified Inclusion Coach ♦ Marketing + Communications Leader ♦ The Coach For Courageous Creative Leaders
It's been a few weeks since Lance Odegard MA, PCC and I introduced our new Personal Brand Wayfinder at the BCAMA Vision Conference. Below is the summary of the framework. Coming up with the name to wrap our fresh take on personal brand was tough sleddin'. But we kept writing our way forward and found this definition that locked it in for us: “Wayfinding is the ancient Polynesian practice of navigating the open oceans using deep knowledge and intense observation.” A Wayfinder is about how you get from here to there; it’s about what you look to and rely on when you’ve lost your way; it’s about how you traverse and move through your life and career. It requires navigation without defined tools. Wayfinding isn’t about a hack or an app or some half-baked influencer strategy. It’s about deep knowledge and intense observation. Yup. If we are to uncover and live into our essence as leaders, then we need a Wayfinder. Lance and I have SO much more to do on this emergent work, and I can't wait to continue to build it. It's the most motivating project and space in the world of coaching and leadership I've ever experienced. Rock on.
Love it. Wayfinding! I can't wait to see the amazing impact this will have on people’s lives and futures. A great beginning!
Interesting framework Colin Macrae PCC, CLC, CIC what’s the process like?
Yes it starts with rediscovering our values and purpose as the foundation. Love it. Thanks for sharing.
Love this!
Pure joy getting to work on this with you, Colin. That definition of Wayfinding perfectly names what it’s all about.
Love how this work is lighting you up! Love the term Wayfinder.
Love how you and Lance are looking at personal brand from a Wayfinding perspective - what a great approach!
👏 Deep knowledge and intense observation = meaningful work! Love it!
Business Coach | Author & Content Creator
2moLove the name as it speaks to the journey more than the destination. Excited to hear more about this!