Colin Macrae PCC, CLC, CIC’s Post

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Certified Leadership Coach ♦ Certified Designing Your Life Coach ♦ Certified Inclusion Coach ♦ Marketing + Communications Leader ♦ The Coach For Courageous Creative Leaders

It's been a few weeks since Lance Odegard MA, PCC and I introduced our new Personal Brand Wayfinder at the BCAMA Vision Conference. Below is the summary of the framework. Coming up with the name to wrap our fresh take on personal brand was tough sleddin'. But we kept writing our way forward and found this definition that locked it in for us: “Wayfinding is the ancient Polynesian practice of navigating the open oceans using deep knowledge and intense observation.” A Wayfinder is about how you get from here to there; it’s about what you look to and rely on when you’ve lost your way; it’s about how you traverse and move through your life and career. It requires navigation without defined tools. Wayfinding isn’t about a hack or an app or some half-baked influencer strategy. It’s about deep knowledge and intense observation. Yup. If we are to uncover and live into our essence as leaders, then we need a Wayfinder. Lance and I have SO much more to do on this emergent work, and I can't wait to continue to build it. It's the most motivating project and space in the world of coaching and leadership I've ever experienced. Rock on.

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Jason Alcott

Business Coach | Author & Content Creator

2mo

Love the name as it speaks to the journey more than the destination. Excited to hear more about this!

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Peter Reek MSc.

A coach for your second act~ Helping you navigate shifts in career/life and move towards the life you want and the person you want to be.

2mo

Love it. Wayfinding! I can't wait to see the amazing impact this will have on people’s lives and futures. A great beginning!

Kevin Scheepers

Helping Gaming Leaders build High Flow 🎮 Organizations & Teams | Peak Performance 🚫 sacrificing Wellbeing | Coaching | Training | Workshops | Podcast Host

2mo

Interesting framework Colin Macrae PCC, CLC, CIC what’s the process like?

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Lorie Corcuera

Strategic People and Culture Executive | Talent, Culture & Belonging Strategist | Leadership and Organizational Coach | Mental Health & Well-being Leader | Public Speaker 🇵🇭🌈

2mo

Yes it starts with rediscovering our values and purpose as the foundation. Love it. Thanks for sharing.

Rob Gray MA, MCC, CLC

Certified Leadership Coach

2mo

Love this!

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Lance Odegard MA, PCC

People Enthusiast | Certified Leadership Coach | Learning & Development

2mo

Pure joy getting to work on this with you, Colin. That definition of Wayfinding perfectly names what it’s all about.

Catherine Ducharme CLC, PCC

Founder + Principal ♦ Certified Leadership Coach ♦ Speaker ♦ Writer

2mo

Love how this work is lighting you up! Love the term Wayfinder.

Jasmine Bradley

Senior Director of Communications & Branding - Vancouver Art Gallery

2mo

Love how you and Lance are looking at personal brand from a Wayfinding perspective - what a great approach!

Sarah Planckaert

Executive Coach | MCC | Facilitator | Podcast Host |

2mo

👏 Deep knowledge and intense observation = meaningful work! Love it!

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