City of El Paso Economic & International Development Department’s Post

Today our YOOK- the first oat drink factory in the Baltics, in which Estonian entrepreneurs invested more than €13 million, started production in the Central-Estonia town Türi. Wow, what a journey it has been! 🚀 A greenfield project is probably professionally the craziest and most rewarding one can imagine. Creating a factory together with a company with all the functionalities needed from scratch is…worth a book 😊 🌍 A challenge like that teaches you never ever to give up, even, if you seem to face a black hole. My greatest thanks goes to YOOK team, who beat the worst scenarios with good humour and down-to-earth attitude. I guess that thanks to the experience we are the masters of darkest humour today. 🏗️ 1 year and 4 months ago we laid the cornerstone to our production facility. What a journey it has been ever since! War in Ukraine, where Ukrainians are fighting for our freedom, has left its mark on supply chains. It provided us an enormous learning curve about adaptability and out-of-box solutions. And forever gratitude towards Ukrainians. ✨ Competition in oat drinks is very tough, and to be successful, #YOOK needs be clearly better and smarter. During the whole production set up process, where also I needed to remind myself about physics formulas and learn the basics of automation, while searching for some missing components, I also had an opportunity to dive into food science together with amazing team of scientists in #TFTAK as well as elsewhere in Nordics. Meanwhile setting up marketing, finances, sales, personnel management and so on. None of it was easy, but it is important to keep your feet on the ground and be kind to yourself and your team as we were all doing it for the first time. And we did great!   It is difficult to put together all the experience, emotions, know-how, twists and turns of the process into one post as there is a lot of everything there. But most importantly, in couple of weeks or so YOOK is on the shelves. Thank you all for keeping your fingers crossed and helping us in all possible ways. We really did it!!! 😊😊😊   #YOOK #oatdrinks #firstinestonia #firstinbaltics #nordicoats

Have a watch of our exclusive video and find out more about the trends coming out of Belgium! #foodanddrinktrends #foodandrink #Belgium #trends2023

Big Moves in Brew: Asahi's bold $280M investment in Hungary marks a major leap in their European strategy. Discover how this decision is brewing up new possibilities in the global beer market! #AsahiBrewery #EuropeanExpansion #HungaryInvestment #BeerMarket #GlobalStrategy #BrewingSuccess #BusinessGrowth #MarketDynamics #InvestmentNews #BeverageIndustry

Asahi plan major Hungarian investment 🍺 Asahi Europe & International's Hungarian beer business Dreher Sörgyárak is primed to receive the biggest investment in its history as part of a decade-long plan. Dreher Breweries was absorbed by Asahi in 2017 after AB InBev acquired SABMiller back in 2016. The first phase of the HUF100 billion (€261 million) investment will reportedly begin in January 2024 and will continue until 2026. This will include a new energy unit being built and the fermentation and conditioning tanks being replaced. This stage is estimated to require HUF30 billion (€78 million) in financing. Dreher Breweries, which is 170 years old and based in Kőbánya (the 10th district in Budapest), will then see its technology replaced to meet sustainability targets and also see its storage capacity expanded. Local reports have highlighted that Asahi has already secured 30% of the funds and such a development on a similar scale is unprecedented in the history of beer production in Hungary. #Asahi #Beer #Investment #Hungary #Finance #Operations

In the unpredictable world of business, sometimes the most remarkable ventures arise from unexpected circumstances. Chandramohan Nallur, the Director of Business Relations at the Indo Polish Chamber of Commerce and Industries, found himself at the epicenter of a unique situation when a 5-tonne rice flakes consignment got stuck amid fluctuating dollar and Polish zloty prices due to the Russia-Ukraine conflict and a collapsing trade deal. Faced with this challenge, Nallur ingeniously turned adversity into opportunity. Using the stranded rice flakes to produce beer, he not only managed to clear the goods but also discovered an untapped market. The demand for the beer skyrocketed, prompting him to transform this accidental business into a thriving venture. When it came to naming the beer, Nallur chose 'Malayalia' as a tribute to the Malayali diaspora, who played a pivotal role in Operation Ganga during the Russia-Ukraine conflict. His leadership in the operation earned him gratitude from the Prime Minister himself. After navigating the bureaucratic hurdles, Nallur successfully registered 'Malayali' as a brand for alcohol and other beverages worldwide. The beer quickly gained popularity, becoming a sensation in Indian restaurants and even outselling established brands like Kingfisher. In just 13 months, Malayali beer expanded its reach to six countries, with plans to enter the UK, Bulgaria, Romania, and Turkey. Not stopping at alcoholic beverages, Malayali ventured into the non-alcoholic beer market, launching a product that dominates European markets. To mark the anniversary of Malayali's success, Nallur and his partner, Sarghve Sukumaran, introduced 'THUG; a robust beer variant filling the gap for a strong brew in the market. This strategic move further contributed to Malayali's soaring valuation, now standing at an impressive 30 crores. From its accidental beginnings to global recognition, Malayali beer exemplifies the power of innovation and resilience in the face of challenges. Cheers to Chandramohan Nallur and Sarghve Sukumaran, the visionaries behind this remarkable success story! #wolfofstartup #beer #beerlover #beer #malayalirocks #startupstory

🔎 Read this case study about our cross-border collaboration with Aims International Italia Società Benefit and how we identified a perfect candidate together ➡️

𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐁𝐚𝐫𝐫𝐢𝐞𝐫𝐬 𝐢𝐧 𝐂𝐫𝐚𝐟𝐭 𝐁𝐞𝐞𝐫: 𝐁𝐢𝐫𝐚 𝟗𝟏'𝐬 $𝟐𝟓𝐌 𝐑𝐚𝐢𝐬𝐞 𝐰𝐢𝐭𝐡 𝐊𝐢𝐫𝐢𝐧 𝐇𝐨𝐥𝐝𝐢𝐧𝐠𝐬 🚀🍺 1️⃣𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐀𝐥𝐞𝐫𝐭! Bira 91 , our favorite craft beer brand, just raised a whopping $25 million from Japan’s Kirin Holdings. This isn’t just funding—it’s a game-changer. 2️⃣𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 🌍: With this significant investment, Bira 91 is set to expand its horizons and tap into new international markets. Cheers to global ambitions. 3️⃣𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐁𝐫𝐞𝐰𝐞𝐫𝐲 🍻: This partnership promises to boost Bira 91’s innovation in brewing. Expect some exciting new flavors and innovations in your local store soon. 4️⃣𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 🌱: Both companies share a vision for sustainable practices. This infusion of funds will accelerate Bira 91’s sustainability initiatives, making every sip eco-friendly. 5️⃣𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐲𝐧𝐞𝐫𝐠𝐢𝐞𝐬 💹: Kirin Holdings brings extensive market expertise, which will be instrumental in refining Bira 91’s strategy and operations. 6️⃣𝐉𝐨𝐛 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 👩💼👨💼: This deal isn’t just about beer. It’s about creating jobs and opportunities within the craft beer industry. New ventures, new roles. 7️⃣𝐏𝐚𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐚𝐲 🛤️: This partnership sets a precedent for Indian startups collaborating with global giants. It’s a testament to the potential of Indian brands on the world stage. Cheers to Bira 91 for this milestone! 🍻 Let’s raise a glass to more innovations, collaborations, and a sustainable future in the craft beer world. 𝑾𝒉𝒂𝒕 𝒏𝒆𝒘 𝒇𝒍𝒂𝒗𝒐𝒓𝒔 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒉𝒐𝒑𝒊𝒏𝒈 𝒕𝒐 𝒔𝒆𝒆 𝒇𝒓𝒐𝒎 𝑩𝒊𝒓𝒂 𝟗𝟏 𝒏𝒆𝒙𝒕? 𝒔𝒖𝒃𝒔𝒄𝒓𝒊𝒃𝒆 𝒕𝒐 𝒎𝒚 𝑻𝒆𝒍𝒆𝒈𝒓𝒂𝒎 𝒄𝒉𝒂𝒏𝒏𝒆𝒍 𝒇𝒐𝒓 𝒎𝒐𝒓𝒆 𝒅𝒂𝒊𝒍𝒚 𝒓𝒆𝒂𝒅𝒔, 𝒄𝒂𝒔𝒆 𝒔𝒕𝒖𝒅𝒊𝒆𝒔 𝒂𝒏𝒅 𝒎𝒂𝒏𝒚 𝒎𝒐𝒓𝒆. 🌟 link : https://lnkd.in/duJPZy5P #CraftBeer #Bira91 #KirinHoldings #GlobalExpansion #Sustainability #Innovation #BusinessGrowth #StartupSuccess #CheersToChange

𝐒𝐢𝐞𝐦𝐞𝐧𝐬 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐬: 𝐁𝐫𝐚𝐮𝐦𝐚𝐭 & 𝐒𝐅𝐒 - 𝐀 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐟𝐨𝐫 𝐁𝐫𝐞𝐰𝐞𝐫𝐬 We recently came across an interesting article published by Siemens that explores the benefits of Braumat, their innovative brewing solution, and how Siemens Financial Services (SFS) can make it more accessible for breweries. Here's a summary of the key takeaways: Braumat ensures consistent quality, saves time, and simplifies daily operations. SFS offers flexible financing options tailored to your brewery's needs. Benefits of SFS financing include preserving capital, maintaining liquidity, managing cash flow, and accelerating ROI. By leveraging Braumat and SFS, breweries can stay ahead of the curve in the rapidly evolving industry. This article highlights a powerful partnership that can significantly benefit breweries looking to modernize their operations. What are your thoughts on Braumat and SFS? Share your comments below! Link to Siemens article: https://lnkd.in/e9nNgHw8