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What is the future of authors' societies and the collective management of rights in the age of AI? CISAC Director General Gadi Oron was invited to address this highly topical subject at the 2024 Sir Hugh Laddie Lecture at University College London. AI is challenging the rights management world with unprecedented questions, such as how to define authorship, how much human intervention is required for a work to be protected by copyright, and how to license AI-generated works to the benefit of creators.   Faced with these questions, Oron argues that the key values of the collective management system will be just as important, if not more so, in the AI environment than in the past. The top priority for rights holders now is to secure transparency obligations from AI operators so that creators are properly protected and fairly remunerated.     A recording of the lecture “Artificial Intelligence and Collective Rights Management: the Future or the End?” will be made available soon.

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