With Paris rapidly approaching, New Balance’s vision for the city was to take an unconventional approach in realizing the intersection of sport, culture and craftsmanship, to holistically present ourselves as a local leader on a global stage. In addition to the 90 athletes repping New Balance across Track & Field, Tennis, Soccer and Basketball, this opening week we drop two distinctive, brand led, energy collections - including a 990v6 collaboration with Joe Fresh Goods & a Made in USA “Paris Exclusives” collection driven by Creative Director Teddy Santis. Both drops feature in-person consumer experiences in the heart of Paris’ city center. The Joe Freshgoods Inc x New Balance “A Friend Named Cousin” collection will be personified in a 5-day art exhibition showcased in Galleries Les Filles du Calvaire, with unique programming depicting how familial connections can take the form of profound friendships forged through love, support, shared experiences and mutual commitment. (📸 1-3) The Made in USA exclusive Paris drop will be showcased in a physical transformation of New Balance’s Le Marais store emphasizing craftsmanship through an interactive lab where visitors can engage with quality design and understand the human touch behind each product. (📸 4-7) More to come from NB in Paris 🏃🏾♀️🥇🎾👟🇫🇷 #branding • #marketing
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Love this! More importantly love new balance being that I’m from the DMV (DC, Maryland, VA) and wearing new balances is a staple shoe in our city
Another excellent collaboration Chris Davis The color combinations are awesome. Way to go Team New Balance for these collection!
J’aime beaucoup Chris! Amazing campaign, very beautiful. What’s happening in Paris? 🇫🇷😉
Joe Fresh does it again! I have to have them!
Very cool! Great work, team! 🔥
Not only do I love this, but I need to wax lyrical about how amazing the instore experience is too. What I see here just translates perfectly to retail - it’s pretty phenomenal how the mood and aesthetic continues as a part of the brand storytelling. And the customer experience too - I’m a fan!
Marketing Coordinator | Creative Marketing Strategist | Brand Designer
1wLove the work with Joe! But those 997s’ suede is so 🔥