Caryn Baruch’s Post

One of the contributor to a media agencies income source is trading revenue. The ecosystem started with working on commissions and has brought in lot of models over the period of years to improve revenues. Principal media is one of them. Here is an attempt to simplify the concept of principal media... #ooh #dooh #whocares #media

Actual SWARM #driver #routes + #heat #map data from a real campaign pulled straight from our online Advertiser Dashboard. 🛣 🚙 ➡ 👀 🖥 Where: Delta Center What: Utah Jazz Regular Season Game 🏀 Pictured is only a sliver of the data you have access to when you run a Wrapify campaign. #OOH #dOOH #rideshareadvertising

In England, in the past few weeks, you saw a significant surge of ad campaigns associated with sports, especially with major Sports event like Wimbledon, Euro Final, and Silverstone all happening in the past few weeks. You can see a drastic difference compared to the ads in Asia of how brands leverage country loyalty to resonate with their audience, particularly through Sports as a medium. This is so different from Asia that brands treat Rugby Sevens, F1, or other ATP/WTA Tennis events that merely as a one off or multi year sponsorship relationships. They don't really resonate with the audience but treat them as an opportunity to stick their names to the events. Hopefully, as Sports marketing continues to grow in Asia, marketers can learn how to get the most and make the best use of their sponsorships opportunities or even as the event to really build the emotional ties with their target audience. #sportsmarketing #notjustsponsorship #emotionalconnections #resonance

Branded Cities specializes in the Best-of-the-Best, High-Impact Out-of-Home. I think our 2023 recap video tells it best....

VIDEO MediaPost #DOOH Summit. The sector needs to pivot from the real estate biz to being a player within the #RetailMedia, Experiential, CTV, and OOH ecosystems.

OOH advertising has long been celebrated for its unmatched ability to drive brand awareness—and that holds true today. But with the evolution of OOH—and Programmatic OOH emerging as a powerful option within the broader OOH landscape—there’s now an even greater opportunity. Leveraging granular data from diverse sources, Programmatic OOH empowers brands not only to reach audiences but to drive (and measure!!!) key middle- and lower-funnel metrics like consideration and purchase intent. In some cases, Programmatic OOH is the ideal channel for driving lower-funnel outcomes such as sales, especially when location is critical. By combining an audience-first approach with strategic-location placement, campaigns can achieve maximum efficiency and impact. The final step? Providing clients with holistically planned media strategies that align all programmatic channels, amplifying both efficiency and impact. What role do you see Programmatic OOH playing on your next media plan? #ProgrammaticOOH

Let's take a look at how businesses in OOH can expand their reach and boost revenue by listing across multiple platforms—a strategic approach that enables businesses to connect with a broader audience and stay competitive in today’s market #ooh #dooh #programmatic #ssp Glocal Bridge

The August 2024 “RTB Supply Benchmarking” report from Jounce Media offers valuable insights into the growing influence of programmatic, trends in the DOOH space, and the importance of strategic partnerships. We’re breaking down what this report means for media owners looking to maximize their revenue potential on our website: https://bit.ly/3ZwB1df #dooh #programmatic #ooh #advertising

📣 DOOH Campaign Performance Continues to Exceed Expectations Our latest UK DOOH State of Play report reveals that the average DOOH campaign performance continues to outperform, despite a slight decrease YOY. 🚀 📊 Download the full report for more insights into the DOOH landscape here: https://lnkd.in/e75sv8CQ #DOOH #OOH #OutOfHome #DigitalOutOfHome #StateOfPlay #UniLIVE

Did you know that half of all Digital-Out-of-Home (DOOH) campaigns run this year were purchased partly or fully programmatically? VIOOH's latest report, featuring insights from several GroupM experts, unveils the unstoppable growth of prDOOH, driven by increasing demand for programmatic buying. Read it here: https://www.viooh.com/sotn _ #SOTN24 #OOH #DOOH