Captify®’s Post

Today's advertising landscape is rapidly evolving. Are you keeping pace with the shifts? At Cannes, we gathered a powerhouse of leaders from Expedia Group, KINESSO UK&I , Reckitt, DIRECTV, Broadlab and FreeWheel to share their strategic insights on addressing industry shifts, including cookieless, curation, the growth of CTV, and more. Dive into Captify®'s exclusive panel recordings, in partnership with Index Exchange, and gain the insights you need to stay ahead of the competition: https://lnkd.in/e7RfJzCM #shifthappens #searchintelligence #audiencetargeting #CTV KINESSO Big thanks to Ad Age for moderating! 🤩

Recently, Captify®'s Chief Product Officer, Amelia Waddington caught up with Experian to discuss the benefits of combining identity solutions with real-time search data. With cookie-based solutions only reaching an estimated 40% of consumers today, future-proof alternatives continue to have an important role to play for advertisers. Tune in to hear Amelia's expert insight on the future of the identity landscape: https://lnkd.in/eFAyVkFH #searchintelligence Christopher Feo #identity #privacy

Last month, the Captify® team headed to the iconic Cannes Lions Festival. From the Captify Villa, we spoke with Britt Augenfeld, Captify®'s SVP of East Region Sales and National Video Sales, to delve into the hottest topics and trends when it comes to the TV landscape and what's front of mind for her clients. Tune in below to hear Britt's insights👇

Witnessing gold at the cost of sleep? Aussies are all over the Olympic Games hype! 🏅 Australia's positive sentiment for the 2024 Olympics is at an all-time high, surpassing that of the host nation, France. Reach out to the Captify® Australia team to dive deeper into our Olympic Games insights pulled from live searches via Captify® ‘s Search Intelligence and discover how your clients can capitalise on the wins.🏊♀️ ➡️[email protected] #Olympics2024 #Australia #SearchIntelligence #ShiftHappens

Captify®'s award winning Creative Studio launches in Australia! 🚀 “We are thrilled to expand our Creative Studio in Australia,” said Naphaly Siackhasone, client services lead at Captify Australia. “By expanding the formats and features we can combine with consumer intent, moments, moods or life stages, we can offer Australian agencies and brands completely unique, dynamic creatives that are supported by real-time data and insights to meet consumers’ shifting behaviours.” Krish Raja Napasuda Pimthepa Naphaly Siackhasone Chris Santoso Evan Taousanis Alexander Liu Daniel Kearney Erika Kawati Nathalia Menday Taylor Digirolamo Gabby Mansour Rachel Bierley Fiona Fitzpatrick Feby Bestari Danica Berjanovic OMD Australia B&T

Did you know that changing your physical state is one of the best ways to shift your mood? The Captify® Australia team hosted a “Mood Shifting” rooftop yoga session for some of their clients at Zenith last week. 🧘♀️ Knowing how a consumer is feeling is just as important as understanding who they are. Consumers make emotionally-driven searches every day and with machine learning we classify search signals to help brands discover and connect with audiences based on what they’re feeling in real-time. Would you like us to bring your team a mood-shifting boost when they need it most and learn more about Mood Targeting? 💜 Hit us up for a recharging event 🔋| [email protected] Nathalia Menday Mary Jo Surek Gabby Mansour Napasuda Pimthepa Naphaly Siackhasone Krish Raja Rachel Bierley Vicky Bennet #captify #adtech #shifthappens #searchintelligence #moodtargeting

Captify®'s Chief Product Officer, Amelia Waddington, joined ID5.io's 'Industry Leader Insights' series at Cannes Lions to share her expert opinion on the key opportunities for advertisers in a cookieless world and navigating the evolving addressability landscape. Don't miss out—gain insight into how to stay ahead of these major industry shifts: https://lnkd.in/ebm3sAuN #industryinsights #searchintelligence #cookieless #shifthappens

The England men's team’s triumph over the Netherlands on Wednesday has sparked a surge in last-minute travel interest, with searches for travel to Germany soaring by 562%! 🇩🇪 ⚽️ 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Even for fans without tickets, the lure of the atmosphere outside the stadiums and across the country is enough to drive strong interest in spontaneous travel. ✈️ For brands in the travel industry, this shows how powerful it can be to anticipate these surges in demand among passionate fans as tournaments reach their climax. #SearchIntelligence #Data #Travel