BSH Home Appliances Group’s Post

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Our one-year trainee program prepares our Global Graduates (GGs) thoroughly for their future careers in #TeamBSH. Besides working at three different BSH locations, they get the chance to strengthen their business acumen working on the Business Challenge. Our BSH Start-Up BlueMovement gave the GGs the exciting task to redesign the brand experience to make it more attractive to Gen Z. With its approach to rent high-quality Bosch and Siemens home appliances instead of owning, BlueMovement already picks up on the Gen Z preferences. But how to engage the Gen Zers more with this offer? Our Graduates identified the persona “Emily” and created brilliant content ideas for a multichannel advertising campaign. They also tested different product, service, and pricing strategies to make Emily’s BlueMovement experience even more appealing. Graduate Ana Frklić was on the BlueMovement project and really appreciated working in a diverse team and learning from each other. Fellow team member Fabian Belzner loved to translate consumer preferences into tangible, sustainable solutions. Find out more below. ⬇ #GlobalGraduates #BlueMovement

Love and miss all your audacious, positive energy and fresh ideas! Thanks for helping us grow and reach out to more people to have greater social impact #purpose #strongertogether #innovation Sending you love and rooting for you as you continue on your exciting journey, dear GGs! Keep the pioneering spirit as you learn and grow!

It's been a great opportunity to optimize our product portfolio and pricing strategy based on consumer insights. Grateful for our teamwork and collaboration with BlueMovement!

Nikolina Čižmešija

Aftermarket coordinator at Volvo Group Croatia d.o.o.

2mo

😍

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