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Uploaded: 2024-06-21T19:39:12.830Z
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Embracing Flexibility and Learning from Failure in Marketing | The Demand Gen Fix | Episode 52 Join us as we welcome Matt Torman, content marketing principal at Brex, to discuss the inherent uncertainties of marketing, the benefits of taking creative risks and the power of pivoting strategies. Embracing Flexibility: Understand that nothing is set in stone. There's always room to pivot quickly and adapt. Accepting Failures: Great marketing involves some risk and frequent small failures—which are normal and expected. Celebrating Wins: Even small successes, like a decent email open rate, can significantly impact your business. Tune in to Episode 52 to hear more about the ups and downs of marketing, creative risk taking and learn why every setback is a setup for a potential breakthrough: https://lnkd.in/g2fyXEr2 #TheDemandGenFix #MarketingStrategy #BusinessGrowth #DemandGen

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There are always ways to just understand what you're doing isn't forever. And also in marketing, it's mostly failure. If you think about emails and open rates and things like that, you send it to 1000 people, you get 200 to open it. That's like 20% of the good number. To get people to click through a couple percentage points there, that's a good number. Get them to fill out a form that's even a smaller number than that. There's a lot of misses you're going to have. I think that's OK. It's just being real with yourself and understanding. Not everything is going to work all the time, but there are some things that can happen that can move the needle. You know positive waste company.

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Introducing Summer Release ‘24, where powerful meets simple. Discover AI-powered accounting with continuous close, a simplified card control center, bill pay that makes you money, blazing-fast UI, and 100+ more improvements. https://bit.ly/4aMxPMc

Brex Summer Release 2024

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Our team had an absolute blast hosting last week's LGBTQ mixer in SF! 🧡 Our aim was to foster meaningful connections and provide a platform for shared, relatable conversations on the tech sector—and to recognize and celebrate the remarkable contributions of the LGBTQ+ community and its allies. The event was organized and hosted by Kaleidoscope @ Brex, a community focused on creating an inclusive environment in which individuals can be authentic and proud of their achievements. Check out the highlights below!
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Join Brex at GBTA, where we’ll be hosting a lively game show-format session to laugh, commiserate, and cry over the hassle of traditional corporate travel platforms—then share insights for how you can make T&E easier. Will you be there? https://bit.ly/3VH7fi7
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📣 Founders and finance teams: join our upcoming product demo webinar on July 10th to see how using Brex solves the problem of having to choose between controlling spend and driving company growth. With Brex, you can do both! Register below.

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Trying to grow your startup? Don’t let the wrong bank make it harder! There’s a new blueprint for startup banking that actually helps you extend your runway, protect your cash, and grow faster. And it’s laid out in our new guide to startup cash flow optimization. Give it a read before you open any accounts. ➡️ https://bit.ly/3VWQdxY
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🎙️ That's a wrap on Season 1 of our Controllers Classified podcast! We were honored to hear from 12 amazing guests on the topics redefining the world of accounting and finance. Check out some highlights below and find all of our episodes here: https://bit.ly/4cil65B

Controllers Classified: Season 1 Recap
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Thanks so much to everyone who joined us at the Brex + Inkle Fundraising and Finance Mixer last week! With over 130 founders in attendance, we delved into the critical fundamentals of fundraising, finance operating excellence in startups, and community-led growth. 🚀 💪 Extra special thanks to our panelists, Anand Krishna (CEO of Inkle), Sheel Mohnot (GP at Better Tomorrow Ventures), and Jason Mok (Head of Startups and Strategic Partnerships at Brex)—and to our own Head of Accounting & CFO Partnerships, Anshul Shah, for moderating.
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