Brand Innovators’ Post

If it's not broken, don't fix it ! What happens when a company decides to fix something that wasn't broken? Take, for instance, one of the most famous marketing failures in history: Coca-Cola's ill-fated attempt to revamp its iconic formula. #cocacola #marketing #stratégie #newcoke #pepsi #coke #marketingagency #business #brandbuilding

Josh Cellars is arguably the most successful wine brand of this generation, and Deutsch did much of that work while the overall industry was struggling. How did they do it? In this episode, we discuss their unique approach to brand building, distribution, the positioning of the wine category, and the meticulous measurements they use to maximize the return on their marketing spending. #RaboResearch

Year in Review: What Kept Industry Executives Up at Night in 2023? Read what execs from Arbor Snowboards, Z SUPPLY, Rip Curl, Patagonia, Wedge Brands LLC, Kasa Maison/Former Merchandise, and TravisMathew had to say on promotions and business strategies as they reflect on 2023.

Do you want to know the secret to landing a spot on store shelves? 🤔 We supported the launch of Desnuda Organic Tequila into over 100 Kroger stores, marking just the beginning of what's to come for Thrive-X Agency. Our advantage? We know how to sell a full story. With years of retail experience, we understand which stores align best with buyers and what excites them. Often, brands have a great story but struggle to capture a buyer's attention in a competitive market. Our personal connection with Desnuda’s founder and our passion for his vision took this project to the next level. 🚀 By leveraging our retail expertise, especially with Kroger, we identified that they love local stories and want to be part of something bigger. This helped us get Desnuda featured on endcaps in 100 Kroger stores. Since Desnuda's Kroger launch, we’ve been busy designing retail displays for other top brands, securing game-changing partnerships with sports teams, and importing unique products. Got an idea you want to bring to life? We’re here to help! 🤝 Click here [🔗: www.thrive-xagency.com] to discover how our full-service partnership can help you land the deals you deserve. --- #displaydesign #CPGconsulting #retail #casestudy #ThriveXAgency #ThriveX

Happy, sad, optimistic, worried, pumped, drained... Here's a sneak peak of just a few of the many Faces of 2023. And hey, let’s hear your captions! I know there’s some good ones… 1. "Eek...so exciting!" 2. "Heeey...things are lookin' good!" 3. “Easy there cowgirl...there’s some storm clouds to navigate.” 4. “Ok…wait…yes, I DID remember to pick up my kids today.” 5. “Ut oh.” 6. “Nope, all good, bring it on! Here we go 2024!” 💃 THE GOOD ~ We aired on Shark Tank ABC, launched Kroger, and changed our brand name from Honey Bunchies to Bon Bee™ Honey... within a 2 month span. 😮 ~ After being selected for 7-Eleven’s #Brandswithheart in both 2019 and 2022, we were picked to be the only nutrition bar in the emerging brands section of 7-Eleven’s annual tradeshow. ~ We had VIRAL support on LinkedIn with over 1.2 million post views asking our friends in Dallas to support our 7-Eleven test set...and man, did they deliver. Thank you, #Dallas!!! ❤️ ~ Mable picked us as 1 of 16 inaugural brands for their innovative McLane Company, Inc. partnership and we continue to rock the #TopShop badge on Faire. ~ Colorado Department of Agriculture took us under their wing to guide us in exploring interest from Canada, Mexico, Turkey, and Kuwait. ~ We grew our omnichannel presence including placement in museums and botanical gardens....can you say American Museum of Natural History? (plus so many more!) ~ Features in TImes-Call, The Denver Post, Denver Business Journal, Yahoo Finance and more! An interview with Joe Pardo discussing Shark Tank and a brand discussion on BevNET.com, Inc.’s Taste Radio with Ray Latif and Perfect Bar’s Leigh Keith. 🍫🎙 ~ Our Shark Tank episode has aired 2x on ABC and at least 6x on CNBC so far. There's a re-air today at 1p in fact (S14E20)! 😄 THE TRIALS Despite the shiny objects above, it’s impossible to avoid the struggles. These are just a few… ~ Balancing hockey stick demand, in-house production, and being bootstrapped, with limited ability to hire the amount of people we need. ~ Surviving the entrepreneurial lifestyle and trying to remember, “Why???” ~ COVID for 2 months ~ Merchandising errors for months and months risking unspeakable amounts of inventory and our business. ~ Filling hundreds of Shark Tank orders by hand, our one and only fulfillment team member out sick, and our shipping software massively glitching – so grateful to Mom and Dad for their help! ~ Worst of all, and the most difficult to share, enduring an unbearable personal loss in our family. THANK YOU To our customers, retailers, vendors, suppliers, fans, and on-lookers…. THANK YOU all for your support of our company, our brand, our family, and our journey! 💛 Stay tuned... So much exciting news coming soon! #veteranowned #womanowned #familybusiness #sharktankproduct #cpg #founderstories #HappyNewYear

What’s front of mind for marketing leaders this year? 🤔 Our new Marketing Visionaries series brings you top insights from our discussions with marketing’s leading lights.  We’re at a pivotal moment for marketing to re-stake its place at the top table, and demonstrate its engine power for driving new growth.  First up, here’s Chris Brandt, Chief Brand Officer at  Chipotle Mexican Grill, with tips on how to get meaningful marketing alignment across the C-suite.   #MarketingVisionaries #CMO #Marketing #Growth #McKinseyGMS

🏈 🐎 🐕 🍺 ❤️ It’s Super Bowl, Sunday and Sesto, Harper, and Clyde are just here for the Anheuser-Busch commercial. Having come from the ad agency business and 30 years of strategic brand management, I can just imagine the conversation around the brainstorming session for Anheuser Busch TV spots. AE: “If you want to sell more beer, you should pay us to make insanely expensive, high-liability commercials with big horses, little dogs, and no product.” CLIENT: “Are you sh!tt!ng me?” DOGS AND CLYDESDALES: “Hold my beer…” We used to advise our clients to steer clear of using babies or animals in there, creative. It would generally double the production time and drive half the crew crazy. These days, I would say, say no matter what you do, figure out a way to get a dog in your marketing. Dollars Follow Dogs. There’s no getting around it. 💰 🏆 🐾 💡 #Superbowl #superbowlcommercial #clydesdale #anheuserbusch #puppiesandadvertising #dollarsfollowdogs #smartmarketing #Marketing #Communications #DoWhatWorks #BrandPower #DogFriendly #SubjectMatterExpert #AIGeneratedImage #Wagtown #DogFriendlyExpert®️

Last week, we hosted David Turo, Beam Suntory’s CCO. First stop, Wisconsin. The objective was simple: immersion in the market dynamics and premiumization trends. While keeping a growth mindset, we set out to find: -Strategic Consistency: Are our programs aligned to brand goals and expectations? -Identifying Issues: Are there discrepancies with execution account-to-account? If so, why? -Performance optimization: What could we improve, adjust or enhance to increase performance? We met with our distributor partners, we actively listened to buyers, we saw consumer activations and we had a lot of fun along the way! Overall, our Team Wisconsin (led by Kim Hanson ) is top notch! We have so much to be proud of…and in the spirit of constant improvement, we have better ideas to push us forward. Now, that’s neat! 🥃 #wisconsin #alcbev #driventowinwiredtocare #proofyoucan #beamsuntory #gemba #learningagenda #spiritsindustry #hosting #teamwork #success

When Quirk Meets Ketchup: Kate Spade x Heinz Get ready to turn heads and start conversations with the latest trendsetting collaboration: Kate Spade x Heinz. This collection isn’t just an accessory; it’s a statement. From the chic ketchup-themed bag to the bold shoes with ketchup spills, and even a Heinz phone case—each piece is designed to surprise and delight. Why is everyone talking about it? The bizarreness of this collaboration is what makes it buzz-worthy. The media loves a good story, and when they talk about it, people listen. The quirky charm of Kate Spade combined with the universally loved Heinz creates a perfect recipe for virality. The more it’s seen, the more it’s talked about, making this campaign an undeniable success. #thedhindoraclub #advertisingandmarketing #socialmedia #digitalmarketing #brands #strategy #creativity #design #advertising #marketing

🐎 Big Horses Are The Best #BrandAmbassadors 🐴 I'm sure my fellow marketers have noticed the recent effort by Anheuser-Busch to go back to their #brand roots and use their signature Clydesdale horses as ambassadors. They are touring the U.S., visiting different locations and welcoming the public to come see, pet, and enjoy photo ops with their majestic beasts. I won't go into any motivation that may have "inspired" this effort. Let's just say that Anheuser-Busch is returning to a very positive and iconic aspect of their brand. In my own perception, they're lucky to have those wonderful animals as symbols of their company. First introduced in 1933 to commemorate the end of Prohibition, the Clydesdale team has been present at many events, and has been featured in Super Bowl commercials. (I'm sure you can picture your favorite one!) We all know there's a history here. Everyone has their own ideas and opinions about Budweiser, but I think there's an opportunity here, as well. When your #marketing efforts do not have the results you hoped for, and when your brand receives public reaction counter to what best serves the company, go back to what worked in the first place. "If it ain't broke, don't fix it." There has (and will continue to be) conversation around this brand and marketing matter, but it's encouraging to see a company's outreach to the general public match their history and tradition. #BrandIdentity #FoodAndBeverage #Beer #BrandMarketing #Clydesdales #Horses