Brand Innovators’ Post

With football season around the corner we've released our list for the Top 10 NFL and Pro Athlete-Influencers dominating social media in the sport: 𝐓𝐫𝐚𝐯𝐢𝐬 𝐊𝐞𝐥𝐜𝐞, 𝐓𝐲𝐫𝐞𝐞𝐤 𝐇𝐢𝐥 𝐚𝐧𝐝 𝐃𝐞𝐞𝐬𝐭𝐫𝐨𝐲𝐢𝐧𝐠 𝐥𝐞𝐚𝐝 𝐭𝐡𝐞 𝐩𝐚𝐜𝐤… 𝐖𝐡𝐲 𝐭𝐡𝐞𝐲 𝐥𝐞𝐚𝐝 𝐨𝐮𝐫 𝐥𝐢𝐬𝐭: 🅐 Massive engaged audiences 🅑 Authentic brand connections 🅒 Cross-platform influence 𝐈𝐦𝐩𝐚𝐜𝐭: Kelce & Hill: NFL superstars with global reach Deestroying: UFL player outperforming NFL stars 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐑𝐞𝐚𝐜𝐡: Travis Kelce: Nearly 7M Instagram followers and over 2.4M YouTube subscribers for his podcast. Tyreek Hill: Dominates social media with 2.6M Instagram followers, 3.2M TikTok followers, and 1.4M YouTube subscribers. Deestroying: Boasts the largest YouTube following with over 6M subscribers and 4.7M followers on TikTok. 𝐃𝐞𝐞𝐬𝐭𝐫𝐨𝐲𝐢𝐧𝐠'𝐬 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 𝐩𝐫𝐨𝐯𝐞𝐬: ➊ League doesn't limit influence ➋ Content is king in athlete-influencer world ➌ Authenticity trumps traditional metrics Forward-thinking sports marketers are already tapping into the potential of 'True Athlete-Influencers,' evaluating their marketability metrics beyond just on-field performance. Want to see our full Top 10 list that might surprise you? Subscribe to our Weekly Report below. ⬇ https://lnkd.in/eP_4enwc #AthleteInfluencers #SportsMarketing #BrandStrategy #NFL #NIL #InfluencerMarketing

Does anyone know how much it was to buy a 30 second spot during the NFL playoffs? Apparently those games averaged 38.5m viewers. Given the provisional numbers of 123m viewers of the Super Bowl, and the $7m 30-sec spot cost during the event, is it fair to think that anything under $2m for a playoff ad spot is therefore much better value? Furthermore, some watch the Super Bowl 'for the ads', while it is likely a more focused audience segmentation (those watching playoffs are more likely NFL fans). I wonder if anyone has made a business case that shows that a dozen or so ads during the playoffs is a better bet.

This week on Rising Suns Agency Inside Baseball, Aaron Inman and Alex Sunshine discuss the importance of creating authentic partnerships between creators and brands. How much research should a brand do before partnering with an influencer? How much responsibility should an influencer take in vetting a brand first? How important is storytelling? These questions and so much more on episode 3 of Rising Suns Agency Inside Baseball! New episodes every Tuesday! #influencermarketing #brandpartnerships #socialmediastrategy https://lnkd.in/gBWAUGmy

Good day & night everyone! Welcome to Episode 3: Brand Perception Questions of 2023 Pyrocynical Survey Results where we understand how our survey participants perceive Pyrocynical when they think about him, how would they describe him to a friend, and the emotions they felt when they think of him. If you would like to be one of the next participants of the Pyrocynical survey, Here is the link to my Pyrocynical survey: https://lnkd.in/e39nKEkH #pyrocynical #YouTuber #influencer #unitedkingdom #england #marketing #strategicpublicrelations #strategicbrandmanagement #brandperceptions #survey #qualtrics #surveyresults #mba #callutheran #thoughts #descriptions #emotions

September was filled with memorable moments, like Chappell Roan’s VMA stage debut and her viral red carpet appearance, while Hurricane Helene reminded us of nature's power. 🌪️ These events are more than just headlines; they signal shifting audience interests. The Audience Discovery Portal, powered by IntentKey AI, provides insights into the real-time concepts that fuel our dynamic audience models. 🎯 Explore how advertising timing strategies and evolving real-time intent drive engagement and enhance targeting—all without relying on audience data. Check out the full September Audience Discovery Portal breakdown, tracking the trending concepts from the entire month. 👇 https://bit.ly/3TWALAr

🏈 Maximize Your Business Visibility During SEC Football Season! 🏈 It’s no secret that SEC football is more than just a game—it’s a culture, a tradition, and most importantly, a massive opportunity for brands to connect with passionate, engaged audiences. With millions of viewers tuning in every week, your business can reach the right customers at the right time through targeted media advertising. By aligning your brand with the excitement and loyalty that SEC football generates, you can: 📈 Boost Brand Awareness: Get your name in front of a huge, diverse audience. 🎯 Target Key Markets: Tap into the power of local and regional markets that are passionate about their teams. 💡 Drive Engagement: Convert game-time excitement into actionable engagement with your products or services. Let’s discuss how we can leverage this powerful platform to elevate your business and keep you top of mind during the biggest moments of the season. #MarketingStrategy #SECFootball #MediaAdvertising #BrandGrowth #BusinessBoost #TargetMarketing

Hay LinkedIn fam; Don't waste your time Look at the carousel post Look at where is your audience on LinkedIn PS; what is your favorite post on linkedin? #linkedinfollower #founder #digitalmarketer #socialmediamarketer #businessowner #branding #tips #audience

Is your brand suffering the effect of not having the right audience? Would you truly say your brand is connected to your ideal audience? We have an in-house saying at Nurge Global. We say; "Go from Nurge to the world" 😎 TeamNurge #NurgeGlobal #customers #clients #audience #brands #career #personalbranding #branding

Embarking on your broadcast journey with Bigo Live is effortless. Simply comply with these easy-to-follow instructions and begin earning revenue by doing what you adore right from the comfort of your home. #workfromhome #livestream #onbigo #livestream #career #influencer #bigolive

Few franchises have nailed marketing like Star Wars. From creating a cult following to achieving global appeal, Lucasfilm has mastered the art of audience engagement. George Lucas’s futuristic vision captivated audiences, proving the importance of having a unique and compelling concept. In our latest blog, we take a look at how small businesses can learn from these strategies to build a loyal following, stand out with a unique concept and create memorable moments. Read it or don't read it. There is no try 👉 Find the link to the blog below in the comments 👇 #MarketingTips #SmallBusiness #StarWars #BrandLoyalty #Innovation #ContentMarketingAgency