Brand Innovators’ Post

5 Game-Changing Takeaways from the Marketing Masters of Iconic Brands For the next five days. Five takeaways. Here we go... Day 1: Acts, not Ads. At this year's #MastersofMarketing conference, industry leaders from Gabrielle Wesley of Mars Wrigley to Shakir Moin of The Coca-Cola Company emphasized 'Actions speak louder than words'. The most impactful brands don't just advertise; they actively shape culture... Get all 5 takeaways here: https://lnkd.in/d5PTwX8U #BrandPurpose #ActsNotAds #MastersofMarketing #ANA #actionsmatter #cocacola #marketingadvice

Is this necessary? While we all love our Coke's and Pepsi's equally, this we felt wasn't #creative. It's below the belt and super crass. Your #advertising team is wasting your dollars creating an image which does nothing good for you. It's not fun, engaging or aspirational, if that's what you hoped for. There are definitely more classy ways of doing things. What did you think you just proved? Our observations: - Customers are willing to pay to insult competition in order to reach you. Give us a break! - Through this you will be able to prove your superiority. Didn't achieve that! - You need to stand on competition to reach your goals. Old school, jurassic era thought! We aren't saying The Coca-Cola Company is better than PepsiCo or vice versa, we are saying please #grow up and do #ads that customers of the 21st century would appreciate. Your customer is not naive, he/she/they have grown up, unfortunately. There are deeper issues that Cola brands need to address, in terms of what are you guys doing in terms of promoting #healthyfood, the whole #sustainability, #ESG aspect, #globalwarming etc. That would be appreciated. Advertising done wrong! #advertising #marketing #socialmedia #digitalmarketing #creative #creativity #ethicsinmarketing #PRadvertising #branding #promotion

It was incredible to be learning and discussing marketing alongside talented marketers like Jennifer Peters, Jimmy DeCicco, and Michelle McKinney at the MediaPost #d2cmarketing summit. All of our approaches to how we execute winning marketing for our brands were so varied. The discussion really reinforced a question all brands grapple with. “What is the right approach to building my marketing plan?” 🧐 Answer: A custom approach. ✅ From Super Coffee’s deep commitment to the brand experience on the shelf, to Cabinet Health’s love of designing the perfect packaging. I wish we could have spent more time talking about the amazing work OLLY PBC is doing, but with a lively group of panelists like this that’s hard to accomplish. 😂 What will work for you MIGHT work for others, but take lessons with a grain of salt: - Test what works for others, but remove waste - Maximize your tactics to align with your audience’s attention, not the “hot channel” - Consider your priority geos, and use a tiered approach to protect revenue (P.S.) Follow for more marketing content ✌🏼and let me know how you learn from other’s approach to win at marketing. (P.S.S.) Thanks to the entire MediaPost team for hosting and creating such an excellent event, and to the sponsors who helped make it happen. #MediaPostInsiderSummits #d2cbrands #retail #marketing.

#Coke or #Pepsi? When I was a kid, I enjoyed watching the commercials they produced. Hard to pick my favorite, but it would probably be one of the many Michael Jordan ones. That was 25+ years ago. Coca Cola has been a marketing powerhouse for so long, adapting its strategy as new waves of marketing hits us from all directions. So what can we learn from Coca Cola? Check out this deep dive into their social media brand strategy, which all businesses can learn from - not just global consumer brands. https://lnkd.in/emSxZgQM #socialmediastrategy #brandstrategy #socialmediamarketing

PEPSI’S JOURNEY THROUGH MARKETING EXCELLENCE Pepsi has a long history of innovative and influential marketing campaigns, and it can be considered a leader in marketing in various periods. While the trajectory of marketing triumphs can naturally ebb and flow, Pepsi's contributions stand as shining examples of brilliance. While Pepsi's journey boasts remarkable successes, it's worth acknowledging that even in the face of challenges, the brand has navigated through uncharted waters. Instances like the 1970s and 1980s "Pepsi Challenge" campaign, although sparking a lawsuit, showcased the brand's daring approach. Similarly, the 2017 ad featuring Kendall Jenner, while met with criticism, highlighted the brand's willingness to experiment and engage with contemporary conversations. READ ARTICLE: https://conta.cc/3su6e2f #marketing #beverageindustry

PEPSI’S JOURNEY THROUGH MARKETING EXCELLENCE Pepsi has a long history of innovative and influential marketing campaigns, and it can be considered a leader in marketing in various periods. While the trajectory of marketing triumphs can naturally ebb and flow, Pepsi's contributions stand as shining examples of brilliance. While Pepsi's journey boasts remarkable successes, it's worth acknowledging that even in the face of challenges, the brand has navigated through uncharted waters. Instances like the 1970s and 1980s "Pepsi Challenge" campaign, although sparking a lawsuit, showcased the brand's daring approach. Similarly, the 2017 ad featuring Kendall Jenner, while met with criticism, highlighted the brand's willingness to experiment and engage with contemporary conversations. READ ARTICLE: https://conta.cc/3su6e2f #marketing #beverageindustry

The challenge is "what is simple" to the audiences you want to reach? As I have just learned. Brand awareness and relevancy play a very significant role in marketing success.

This often-overlooked marketing strategy allows you to cultivate a deep connection with your audience that transcends diverse backgrounds and resonates with their own experiences. A great brand story establishes trust and connection to a brand in an instance. Some examples of great brand stories are: --How Gatorade was founded (the opening advertisement with a famous sports broadcaster always gets me!) --The stories of Nordstrom and Costco Wholesale accepting returns for products they don't even sell (or carry!) --The story of OXO, and how the products were developed by the founder for his wife, who was suffering from arthritis. #CPG #Marketing #Campaigns #StoryTelling PepsiCo