It's been on a downward trajectory for awhile but when even the acclaimed In 'n Out burger chain decides it's too dangerous to keep open their store there - well it really is an all-time low for Oakland, California.
It seems the business is putting staff safety in front of profits....their car park has become a crime hotspot. Given this is the chain's first ever closure since it started in 1948 that's saying something.
The closure marks a further decline for Oakland - a city that has, already this year, seen downtown Subway outlet and a Raising Cane restaurant shutter their doors - largely due to crime. They follow on from Starbucks, Denny's and Black Bear Diner and a host of retailers and are the 'tells' of an area - if not a city in a civic death spiral.
Across 'the Bay' - the internationally famous San Francisco is having its own problems - with city's once prestigious San Francisco Centre (until recently owned by Westfield before they handed he keys back in June 2023), being renamed Emporium Centre San Francisco. But a slew of key brand tenants have gone - Lego, JHollister, Adidas and J Crew among them. They have now reportedly been joined by L’Occitane and Sephora.
I term it 'brand flight'! But in the case of these two cities I call it 'brand mass evacuation'!
Whatever is going on it's urban decay and it's a civic tragedy and I do wonder if there is a calling for some sort of International Civic Rescue Squad - much in the same way that Saudi Arabia has pulled in what I terms as a 'dream team' of designer, developers, digital eagles and those who can deliver a project. This would be a 'Civic Rescue' A-team who could turnaround the fortunes of troubled locations around the world.
Who would be on such a team? I have a few ideas!
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