Just Read: ‘Tell us what you really think’ would be an Australian’s ironic assessment of Kara Swisher’s download on the tech industry. ‘Burn Book’ is a combination of 30 years journalistic immersion - from the Wall Street Journal to Recode’s red chairs - covering the rise of Silicon Valley and an author who appears to have one speed - full throttle - and a core philosophy - call a spade a spade (at times a bloody shovel). Her early faith in the belief that everything that could be digitised would be digitised - along with that early techno-optimism many had at the time her career kicked off - paid off as she left Washington DC to immerse in the Valley. In so doing, rising to become, along with her professional partner Walt Mossberg, a pivotal commentator not just on the rise of big tech but in disassembling the mindset of those leading the charge. And it is that latter dynamic - alongside part memoir - that takes center stage in ‘Burn Book’. It is a brutally frank and highly entertaining assessment of prominent tech entrepreneurs, their motivation, personality and idiosyncrasies. She starts with December 2016 and her ire at the invitation to tech industry leaders to meet with President-elect Trump and at which, she argues, ‘they gave up their dignity for nothing’. What unfolds over the next 290-odd pages is Swisher’s assessment of how, in her opinion, tech companies ‘became key players in killing our comity and stymieing our politics, our government, our social fabric, and most of all, our minds, by seeding isolation, outrage, and addictive behaviour’. Could it be any clearer? The reflections don’t get much lighter and in various shades … whether for Netscape’s Andreesen, Amazon’s Bezos, Uber’s Kalanick, Microsoft’s Gates, News Corp’s Murdoch or Tesla’s Musk (‘…the most disappointing man…(in tech)’. A particular focus for Swisher is the industry’s emphasis on growth over consumer safety, including privacy, for which Facebook’s Zuckerberg is the lightning rod (‘…one of the most carelessly dangerous men in the history of technology who didn’t even know it.’). Others are reflected on more warmly, albeit some with various faults acknowledged, including Apple’s Jobs (‘the most consequential figure of the modern tech age’), Yahoo’s Semel, Shark Tank’s Cuban, AOL’s Case and Alphabet’s Pichai. But ‘Burn Book’ is far more than just about personalities. It is also about critical underlying issues in tech, including levels of accountability on issues such as privacy protections, antitrust behaviour, addiction and mental impact. One gets the sense - or perhaps it is just a wish - that a sequel is inevitable - and that #artificialintelligence will be at its heart.
#technology #siliconvalley #bookreview #recode #techtitans #digital #journalism Kara Swisher #techindustry #techlove
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