Belardi Wong’s Post

Private brands are retail powerhouses captivating shoppers with unique and bold flavor profiles, strong quality, and better overall value. See what Daymon President, Jim Griffin, shared with USA TODAY on how private brands are attracting new shoppers and better meeting evolving needs. #Daymon #PrivateBrands #Retail #USATODAY

The litmus test of really strong brands is ability to command a price premium, even when consumers' budgets are stretched. A lot of Brands are failing this test today. This article from today's WSJ indicates "store brands" are growing at the expense of "national brands". I don't think consumers even think of "store brands" (e.g., CostCo's Kirkland) as "store brands". Perhaps now more than ever before, Brands seeking to command price premiums vs. "store brands" -- and other lower priced competitors -- need to have and communicate a compelling value story.

According to new retail data from Circana, August retail food and beverage sales revenue was 2% lower than last year while discretionary sales declined 3% in dollars. The U.S. Toy industry outperformed both with sales declines of 1%, underscoring the resiliency in the toy market compared to other industries. #toyindustry #toynews #toy #retail #licensing

For a minute this headline reads as an industry threat. And it is, but only for big / legacy CPG brands. I see the increase in private label offerings as a warning sign to large strategics, and a win for premium and emerging companies. Private label options, yes, cut into share of legacy brands that aren’t that innovative, lack compelling attributes, and have been raising their prices steadily over the last 3 years purely to extract margin. Best example of this is Campbell's: at the time of their Sovos Brands purchase, Prego was growing just 1% annually. Rao's Specialty Foods, Inc. (prime Sovos asset) continues to grow 38% YoY after 20 years in market. Customers loyal to Rao's would never trade down to a private label sauce. And Campbell's isn’t worried about store brands pulling from premium, differentiated, beloved products like Rao’s. They’re worried about their cheap, commodity brands that have lost their luster. $2.7B worth worried. I think this bodes well for M&A in the coming years and growth among insurgents. Quality and brand affinity wins. Great piece, as always, from Jesse Newman and Stephanie Stamm. https://lnkd.in/ecB3wrQD

As shoppers face higher food prices, private-label brands are becoming increasingly popular options. If you're a retailer or supplier looking for insight on how to capitalize on this trend, we're hosting a webinar today at noon EST. (link in the comments) We'll explore the private-label and national brand landscape, leveraging four years of in-field research. #webinar #cpg #shopperinsight #privatelabel #retail

What makes a food product irresistible to retail buyer? 🛒✨ Navigating the maze of getting your food product onto grocery shelves can seem daunting at first. But with the right strategy and understanding of what retailers are looking for, it can be a smooth journey. From packaging and branding that stands out, to understanding the competitive pricing strategies and sustainability practices - every detail counts. The key? It’s not just about having a great product; it’s about telling a compelling story that resonates with both the retailer and their customers. Tailoring your value proposition to meet the specific needs of each retailer, while ensuring your product fulfills or exceeds consumer expectations is critical. It's essential to highlight not only the quality and uniqueness of your product but also how it fits within the retailer's current portfolio and consumer trends. Let's start a conversation! What strategies have you found most effective in bringing your products to market? Share your insights and let’s learn from each other on how to make our food products the next big hit on grocery shelves. #GroceryTrends #FoodBranding #RetailStrategy #cpgsales-solutions

Has your new product gotten straight A's on all of the concept tests? Is it supposed to be a Superstar? All of the products we test in store have performed well conceptually but not all of them perform well in the real world. In-store testing is a powerful way to learn how consumers respond to a new product as part of their daily routines and typical shopping behaviors —and it often changes a company’s course of action. In our latest blog, Managing Director Julie Beck explores the pivotal role transactional testing played in the decision making process for two beverage brands. #DisruptiveInnovation #CPGInnovation #InnovationStrategies #ShopperInsights

🚀 𝐈𝐂𝐘𝐌𝐈: 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐬 𝐤𝐧𝐨𝐜𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐭𝐨𝐫𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐫𝐞𝐭𝐚𝐢𝐥 𝐟𝐨𝐫𝐦𝐚𝐭 #StoreBrandsPhenomenon #ConvenienceStoresOpportunity #OntheGoConsumer #CPGIndustry #ConvenienceStoreTrends #StoreFormatGrowth

New report from Circana suggests consumers continue to adjust spending patterns due to inflation. Marshal Cohen said consumers are settling into their new spending pattern of buying what they need as they go. "The prioritization emerged in discretionary spending over the last two years and is now becoming evident in some of the more essential retail food and beverage spending behavior.”  Read on below for more from Marianne Wilson at Chain Store Age: https://lnkd.in/gma5YXY8

The rise of private brands is taking center stage, as highlighted in this recent piece from The Wall Street Journal's Jesse Newman and Stephanie Stamm. The latest data about private brand sales speaks volumes: They capture 22 cents of every grocery dollar, marking a shift in consumer preferences towards value and, importantly, quality.    With retailers ramping up investments in development, packaging and marketing, the gap between private and traditional brands continues to narrow – and in many cases no longer exists.     Private brands are reshaping the retail landscape in profound ways. Check out the piece for a more comprehensive picture of the private brand landscape: https://lnkd.in/gTdPTYNU #PrivateBrands #Retail #RetailTrends #ConsumerBehavior #RetailInnovation