Arc'teryx reposted this
Diversifying into the Footwear Market: Arc'teryx, renowned for its high-performance outdoor gear, has traditionally relied on their partnership with Salomon for its footwear line. However, starting from spring 2024, Arc'teryx is releasing their first #footwear collection independently designed and created by their new in-house team. Read the full article by Peter Verry on Footwear News. This #strategic shift exemplifies how successful brands broaden their product offerings to include footwear. Why incorporating footwear into your brand makes sense: 1. Enhance credibility by venturing into a highly technical category. 2. Leverage existing customer insights and familiarity with your target audience. 3. Increase average transaction value. 4. Foster brand loyalty through additional touch-points with your brand. If you are interested in expanding into the footwear arena, we’re here to guide you through the process from #footweardesign to full #production handling. Great move Arc'teryx. We can’t wait to test your collection 🙌
