✨🍟 Introducing... The Gift Of McDonald's 🍟✨ The second offering of the festive season from Leo's shows how an invite to McDonald's is a little moment of lightness when you most deserve it. Launching with an epic film directed by industry legend Nicolai Fuglsig through MJZ, the 360 campaign includes a delicious festive food offering, the first ever McDonald's Gift Shop featuring iconic stocking fillers like Grimace Hats and Birdie Socks, and a McDonald's Gift Drop activation that invites customers to find hidden codes for a chance to win Rewards. All this, and a few extra surprises to delight customers all the way up to the big day 💜😉 What an effort from a truly huge team at Leo Burnett UK, our friends at McDonald's UK&I, amazing production teams at Black Kite Studios, Final Cut, 750mph, and our agency partners OMD UK, tms, Red Consultancy. #PopulistCreativity #Advertising #Marketing #Campaigns #NewWork #Christmas2024 #Film #Social #OOH #Outdoor #Activation
Brilliant illustration of the power of storytelling in advertising. It takes open minds and big hearts (not to mention big budgets) to execute a concept like this. Kudos to a great team and a great brand for the lesson in advertising excellence.
Love it ✨🎄 this is the energy we need on our screens 🔥
The dog walk and finger taps on the steering wheel stop down! Brilliant 🤩
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yeah, I do deserve it! Nice one.
This is brilliant! 🙌🏼💥
Now that's creativity I want on my screen, love it Andrew congrats to you and the team!!
Love it! Well done! 👏
Designing Brands that Drive Growth (6- to 7-figures) | 10+ Years of Expertise | 2000+ Clients Served
9hThis campaign sounds fantastic! It’s great to see brands embracing creativity and fun in their marketing efforts. The focus on community engagement through stocking fillers and hidden codes adds an interactive element that customers will surely appreciate. Kudos to the entire team.