AMV BBDO’s Post

"It was important to educate our employees on sustainability, making sure that they understand what we mean by ESG, where our emissions are coming from, the difference between Scope 1, 2, and 3. Employees have great, great ideas, and including them in our conversation around sustainability makes a big difference in what we can accomplish." - Benoit Skinazi. In a recent episode of Pesach Lattin's ADOTAT show, Benoit Skinazi, CMO at Sharethrough makes a guest appearance alongside Shiv Gupta, Brian O'Kelley, David M., and Jean-Marc Papin for an electrifying conversation on sustainability efforts across the advertising industry, and the challenges that now stand in the way of progress. 👉 Watch the full episode: https://lnkd.in/e9mHHSMU #ADOTATShow #DigitalAdvertising #Sustainability #EmissionImpossible #AdTech #FutureIsGreen

🌱 Ad-vertising a Greener Future? Let's plug into sustainable ad tech that grows your ROI without the carbon footprint! So, the ad world's carbon footprint has outpaced airlines? That’s quite the flight of emissions! 🚀 Mediavine's sparked a conversation on sustainable advertising, and it's not just hot air. At MNTN, we’re all about innovation that sows seeds for growth, but not in your carbon ledger. Just like Mediavine is pushing for greener ad spaces, MNTN harnesses the power of #CTV to bloom your brand sustainably. No jet fuel required—just crystal-clear ads delivered with pinpoint accuracy right to your audience's living room. Let's cultivate a chat about how our tech can help you reap the benefits of eco-conscious ad campaigns. Grow your reach without grounding the planet with MNTN's green-thumb approach to CTV advertising. 🌎📺

Colleagues at MIT Technology Review Insights created the Green Future Index report ranking 76 countries on their progress and commitment toward sustainable development. Climate policy, the fifth pillar of the Green Future Index, is its most heavily weighted, reflecting the importance clear policy directions and public funding have in catalyzing low-carbon action in business and society. Learn more: https://ter.li/oamclz

In an era of economic uncertainty, understanding the macro context is crucial. Brands should integrate this understanding to show empathy and meet the increased ESG expectations. #MarketingTrends #ESG #GenZ #Authenticity

At the start of another week at Golby Communications, we’re ready! This week, our focus sharpens on: ⚫ Guiding clients through the labyrinthine world of policy. From the nuances of regulatory shifts to emerging trends, we equip you with the insights and strategies needed to navigate the landscape with confidence. ⚫ Amplifying your voice with targeted communication. We go beyond mere messaging; we craft narratives that resonate with stakeholders, growing your connections and driving meaningful change. ⚫ Championing causes that leave a lasting mark. Whether it's sustainability, skills of the next generation, or economic prosperity, we're dedicated to pushing boundaries and advocating for a brighter future. We can, and should, all play our part in making lasting change. #PublicAffairs #PolicyAdvisory #StrategicCommunication #Impact #MondayMotivation #bethechange

When business and impact metrics are fighting against each other, is it any wonder progress stalls? How can we bring the two together? How about sales that also create a positive social and environmental impact? Or tapping into a new audience to build your community and open up new markets? Or challenging an established competitor in a whole new way to nick a bit of their share? There are so many ways to use the language and metrics of business to make good things happen. Because if we move the money, we change the world. Looking forward to exploring this thought more at COM1 in March. Get involved. https://lnkd.in/eebcZDtc Serious #sustainability #marketing Michelle Carvill Emily Binning Carol Garbutt Sam Tomlinson Chloë Wallington Fiddy

Looking back to move forward to accelerate positive change! Here is our impact report 2023. I am proud of the work we have been able to do last year and the commitment of the Terrace team to make positive impact. There is always change in our field like now the focus on #csrd #csddd #esgstrategy . How can we help you to make that change into positive #impact.

Shifting paradigms, one voice at a time. We're not just storytellers. We are the architects of narratives that can transform the world around us. We use words to spark action, challenge norms, and inspire change. We're the bridge between your brand and the impact it can have on our world. Creative Control Agency, an environmental and social impact advisory firm, specializes in Climate and Sustainability, ESG and Impact Investing, Water, Sanitation and Hygiene (WASH), Government and Policy, Strategic Communications, Environmental and Social Impact Advocacy, PR and Media Relations, and Digital Content Creation. We amplify the voices of global brands, socially innovative organizations, and policymakers. Our mission is clear - to inspire systemic change. How? By crafting narratives that don't just tell a story, but resonate deeply and inspire action. We’re not just amplifying your impact, we're amplifying your ability to contribute to a sustainable, equitable future. Welcome to our journey, where we break barriers and build bridges. Join us, share your story, and let's redefine what it means to have 'creative control'. Because it's not just about controlling the narrative, it's about creating a narrative that controls the future. It's time you took control. Let's start having your unique voice heard together.

There's creative opportunity in the challenge of being truthful in your marketing 👇 In this clip, Dr Dominic Tantram, Founding Partner at Terrafiniti, explains the importance of authenticity in building lasting customer relationships and differentiating your brand in a crowded marketplace. He reveals how embracing the complexities of truth can inspire innovative marketing strategies that resonate deeply with audiences, fostering trust and loyalty. 🎧 Listen to the full conversation here: https://lnkd.in/ezYiZC5W #Sustainability #CorporateResponsibility #EnvironmentalConsulting #GreenBusiness #EcoInnovation #SustainableDevelopment #LeadershipInSustainability #ClimateAction #CSR #EnvironmentalSustainability #TheResponsibleEdgePodcast #SustainableBusiness #EcoFriendly #GreenLeadership #InnovationForSustainability