AMV BBDO’s Post

If Golin's success at Cannes has whetted your appetite for how awards can help build the profile of the most outstanding work coming out of your agency, the good news is that you've got over a week to get your Creative Moment Award entries in. 😀 Good luck folks The link to the Creative Moment Awards site is in the comments

Last week, I had the honor to be guest speaker at a panel organized by Fenwick & West and the National Advertising Division (NAD) on the topic of "Best Practices: Endorsements and Claim Substantiation" 💡 . I really enjoyed the insightful discussion with Mary Engle and Kimberly Culp. If you missed it, you can find the webinar replay below 📽 . Here's a snippet of some takeaways for in-house counsel who are navigating the world of endorsements and marketing claims substantiation ✏ : 🗒 1) Invest in building trust in your relationships with business partners as that will lead to smoother and more fluid communication; which you definitely need to anticipate risks before they become real problems and provide adequate advice. 🗒 2) Make sure to plan ahead to set aside any required budget, staff & other resources for required backup substantiation (such as user testing or sales data) before the claim is made or published. 🗒 3) It's not enough to have well drafted influencer marketing guidelines / policy and solid contracts, it's key to have effective compliance monitoring programs in place to watch out for any possible deviations, timely address insufficient disclosures and put an end to any affiliate relationships in case of recurrent failure to comply. 🗒 4) Regulators are increasingly strict with "puffery" and superlative, general superiority, "best" type of claims, so be sure to adequately qualify the claim to avoid explicit or implicit messages that cannot be supported with data. 🗒 5) When evaluating marketing claims, be sure to put on the "typical consumer" hat, and assess whether an average consumer would reasonably expect to achieve the results the ad is claiming and what the "net impression" of the claim will be. https://lnkd.in/gU-pwRtm

Last week, Jamie Plankenhorn and Wes Sharpton of Hairstory sat down for 30 minutes to chat about hosting in a digital space. Here are some of our key takeaways from their conversation: 🛫 Loup allowed Wes to interact with hairdressers across the globe without racking up frequent flyer miles. Loup's interactive platform makes it easy for hosts to connect with audiences from all over the world, without having to travel. 💬 Wes uses Instagram to drive engagement for both co-hosts and audience leading up to a stream. He posts videos and uses tags to get people excited about the upcoming stream. 📛 Wes is intentionally inclusive by not using people's names. This helps to create a more welcoming environment for everyone, regardless of their background or experience level. ⏰ Wes adjusts the length of his streams based on the busy season of his audience. He knows that his audience is busy, so he wants to make sure that his streams are informative and engaging, but not too long. Wes makes sure that everyone is heard among a busy chat during a live stream. He does this by paying attention to the chat and calling out questions and comments from different people. Our favorite takeaway from our conversation was that under-preparing can create a better conversation. It's okay to not have everything scripted or planned out perfectly - Sometimes, the best conversations happen when we're just being ourselves and talking about what we're passionate about. If you're interested in learning more about hosting in a digital space, check out the full conversation here: https://lnkd.in/gvj8TR_E

So DEPT®'s been named Agency of the Year at The Lovie Awards for the second time in a row last year and I've been asked what's the secret sauce to succeed creatively on digital. Here's the catch: for me, one of the best ways is staying as far as you can from all things digital (for a good while). For 9 other tips click the link below 🤓 #awards #DEPT #creativity (thumbnail credits to Manuel Di Tolve)

Friends, let's discuss a common question: Can you trust a brand not featured in mainstream media? 🤔 Coral Club has strategically chosen not to advertise on major media platforms. This aligns with our values of personal interaction 🗣️ Distributors are key in this approach, personally recommending products and sharing Coral Club's story. Learning effective promotion is essential in our partnership 🙌 #coralclubdistributor #revivrelife #wellnessbusiness

A timely reminder from the great Dave Trott on the importance of making work for real people in the real world, not adland make believe. This article spoke to us and what we’re about, give it a read below: https://lnkd.in/eumviTq7 #ThoughtPiece #CampaignLive #Marketing #AdAgency

Go Beyond with Advanced Natural Language Technologies. Arria's natural language technologies are grounded in #AI and have been since our inception. Arria's experts have a depth and breadth of experience that is rare in the field. Arria NLG - is a New Zealand company (from its beginning at the University of Aberdeen) with offices and Partners Worldwide, that is the Global Leader in #nlg #data #analytics #ai #esg #dataanalytics #predictiveai What a #team with  Domino's Enables organisations to use Natural Language Generation (NLG) to achieve Trusted, Actionable, Accurate and Insightful decisions 100% every time, from all Data reports. Get your information (story) in Natural Language about the Who, What, Why, When and What's Next from all your NLG Data reports. Get all your answers about WHY Arria NLG by using the following links. Arria NLG Website https://www.arria.com Contact Arria NLG for more information https://lnkd.in/gp_hiMAk Request a Demo https://lnkd.in/gFUKEBh7 Find a Partner from our Global network. https://lnkd.in/g8cz5J-r Become a Partner and join the NLG revolution. https://lnkd.in/gGRYveQB Arria Academy - learn online from the NLG experts - sign up https://lnkd.in/g2padrHM Arria Ping Restaurants https://www.arriaping.com Technology for every use. https://lnkd.in/gG98_fR Business Intelligence Dashboards https://lnkd.in/ecjCedJ #nlg #data #analytics #predictiveai #generativeai #language #ai #accountingandaccountants #artificialintelligence #lifesciences #esg #chatgpt My stories about success, business and life. If they resonate please comment and share with your connections. peternathan.substack.com Thank you for reading.💜

Friends, let's discuss a common question: Can you trust a brand not featured in mainstream media? 🤔 Coral Club has strategically chosen not to advertise on major media platforms. This aligns with our values of personal interaction 🗣️ Distributors are key in this approach, personally recommending products and sharing Coral Club's story. Learning effective promotion is essential in our partnership 🙌 #coralclubdistributor #revivrelife #wellnessbusiness

This was such a fun day and there’s nobody else I’d rather dish about SEO with! There’s a big story to tell about how search habits are changing in 2024. With more search modalities than ever, how are we reaching searchers where they are? And how do we optimize for new mediums gaining more and more traction? All questions Brittany Gora and I will continue pondering this year… and hopefully uncover some answers to 🔎