Accenture’s Post

Does your business have a plan for generative AI? It needs one. Companies that understand its potential are taking action to reinvent themselves and stay ahead of the pack. Now, there’s a blueprint leaders can follow: Our executive summary lays out the 5 imperatives you must address to maximize Gen AI’s full potential. https://lnkd.in/evNdtfeJ #LetThereBeChange #GenAI

A rapid, affordable approach to decarbonization is possible—and it doesn’t have to be a trade-off for growth. Episode 39 of #BuiltForChange discusses our recent decarbonization research, the biggest challenges facing industries and why the next three years are critical. Tune in now: https://accntu.re/3ztAfCy [Video description: Clouds in the sky slowly move while text animates that reads: Net-zero success is found at the intersection of industries. Side-by-side videos appear; on the left is a product-line conveyer belt and on the right is an overhead view of the ocean. Text animates that explains: Light industries need to attract customers to green products. Side-by-side videos appear; on the left is a cargo ship with shipping containers and on the right is snowy mountain tops. Text animates that explains: Heavy industries need the demand for green materials to produce those products. Side-by-side videos appear; on the left is a wind turbine farm and on the left is a stream in a forest. Text animates that explains: Power providers must deliver affordable, low-carbon power at scale. The product-line, cargo ship, and wind turbine videos reappear side-by-side as text animates below that explains: The next three years will define heavy industry’s long-term future and determine net-zero success for all. A blank frame appears with text that reads: Learn more about advancing your net-zero transition on our latest episode. Listen now. The Built for Change and Accenture logos appear.]

Fairness isn't just an ideal—it's a necessity. Champion fairness in AI by ensuring equitable outcomes and opportunities for all stakeholders, creating a world where technology serves everyone equally. https://accntu.re/3W7zAQc [Video Description: Video with an ominous black background, “AI” animates onto screen in bold purple letters. Copy fills in below in white letters, “can be risky without.” “FAIRNESS” animates in capital, bold letters, with the AI in the word fairness highlighted in purple letters, and the other letters populate in white, highlighting the AI in FAIRNESS. Text animates in “Find out how to scale AI responsibly — with confidence and FAIRNESS.” Text animates out and is replaced with a purple Accenture logo.]

🎉 We’re celebrating the very best of Accenture at the V360 Awards! This year’s winners are not just imagining the future—they’re creating it. Learn more about the winning projects: https://lnkd.in/eEQXahFA

💡 ICYMI: How can businesses protect new growth and new relevance using #generativeAI? Our Global Chief Strategy Officer, Accenture Song, Baiju Shah shared valuable insights at #CannesLions2024. 

What’s one of the most important factors to advance your career? Ulf Henning, our CMO of EMEA, shares his advice. Let us know in the comments below if this resonates with you. 💜 [Video Description: CMO EMEA Ulf Henning is on screen, close up. He shares career advice looking at the camera.]

33% of those surveyed say it’s often difficult to reach customer service agents—and that’s a dealbreaker. Brands need new strategies to define and develop their relationships with their customers. Find out how in our #AccentureLifeTrends report: https://accntu.re/3VZCO8a [Video Description: Against a white background, text appears. It asks: How much money could businesses who ignore customer feedback stand to lose? A purple wave swells from the bottom of the screen to fill the entire space, covering the text. The wave recedes, leaving a blank white space again. Stylized text, entering via a wave effect, explains: $887 billion. The previous text disappears and supplementary text explains: Learn about rebuilding customer loyalty in our full report. The Accenture “greater than” logo closes out the animation.]

Did you know, that #Deepfake technology can now swap faces in real-time during video calls, blurring the lines between reality and fiction?

We believe in empowering people to be their best. That’s why we strive to create a culture where everyone can be fully themselves. Learn more: https://accntu.re/4bh1M7I #PrideAtAccenture #PrideMeansMore [Video Description: A person stands in front of a building. While he speaks, the flag of the Philippines appears with text that reads: He/Him Pride makes me feel strong. This continues on highlighting numerous Accenture people around the globe sharing what pride means to them in their native languages. A border containing the rainbow colors of the Pride flag appears with text on a white background. Text reads: How does Pride make you feel? Let us know. The Accenture “Greater Than” logo sits at the bottom of the screen.]

We’re pleased to share that our Chief Marketing and Communications Officer, Jill Kramer, has been recognized on two incredible lists this week, as both a Forbes Most Influential CMO and as one of Business Insider's Most Innovative CMOs of 2024. Jill's leadership is defined by a continuous pursuit of reinvention, influencing both her approach to client engagements and her guidance of our marketing organization. Congratulations, Jill! https://accntu.re/3Vv73md https://accntu.re/3z8EKSZ [Image Description: The image features a headshot of Jill Kramer, Chief Marketing and Communications Officer at Accenture. Jill is portrayed against a neutral background, with the Accenture logo prominently displayed in the bottom left corner. In the lower right corner is Jill’s name and title presented within a purple box. On the far-right side of the image, there are two distinct text boxes with a white outline against a black background. The first box reads “Business Insider Most Innovative CMOs of 2024” while the box below it states, “Forbes Most Influential CMOs of 2024.”]