ABB’s Post

The future of advertising? Lil Miquela X BMW While not entirely AI-driven, Lil Miquela represents the pioneering concept of a non-human influencer since 2016. She has done a lot of collaborations before with fashion brands, but what's truly noteworthy is seeing brands like BMW embrace this shift by featuring Lil Miquela in an entire ad, blurring the lines between digital and analog existence. The fact that a conservative industry like the car industry is embracing digital beings speaks volumes about the changing landscape of marketing. As a new generation of consumers grows up with digital entities, their acceptance and integration into our daily lives are becoming more evident. Moreover, the resurgence of AR and VR technologies is gaining momentum. When we finally achieve fully immersive AR/VR experiences, it's quite possible that AI influencers will become the norm rather than the exception. #Advertising #AIInfluencers #FutureTrends

Our recap video is ready! https://lnkd.in/eEHD24Tx we're proud to showcase our groundbreaking project, Digital Loop, at IAA Mobility. Digital Loop is revolutionizing software homologation for vehicles, and the response has been incredible. what is our Role? TÜV SÜD maintains a laudable reputation as a neutral organization that acts as an interconnector for automotive stakeholders, ensuring balance through our services, and prioritizing the safety of humans and the environment. Nevertheless, the future of homologation is almost necessarily collaborative, requiring for instance, the pooling of testing and scenario-based resources and the sharing of sensitive and typically private information across stakeholders. TUV SUD navigates the delicate balance between confidentiality, accuracy, safety, and reliability in its vision of the future of vehicle homologation. #DigitalLoop #VirtualHomologation #autonomousdriving #SoftwareUpdate IAA MOBILITY dSPACE Kontrol FEV.io TÜV SÜD Microsoft T-Systems International Berylls

With technology and new business models shaping the next decade in automotive, we are privileged to be apart of the FT Live Future of the Car.

Honestly, I’ve never been a car guy… But this Audi ad just hit DIFFERENT. 😦 Audi focuses on experiencing the R8 GT in its entirety. From the touch of the steering wheel to the sound of the engine. “It must be felt to be experienced, which makes it the perfect protagonist for this ASMR video. “ Audi is not alone in using ASMR for their marketing. More and more companies are steering towards a softer, more intimate, and relatable approach to cut through the noise. In an industry where the louder the car the better, it sure is disruptive, isn’t it? Follow me to learn more ways to use ASMR for your brand 💛 #asmr #marketing #advertising #marketingstrategy https://lnkd.in/dppwf66i

We were proud to showcase our groundbreaking project, Digital Loop, at IAA MOBILITY in Munich. Digital Loop is a revolutionizing software homologation for vehicles, and the response has been incredible. We have engaged in several productive meetings with customers and partners in just five days, highlighting strong market interest among OEMs and suppliers. TÜV SÜD maintains a laudable reputation as a neutral organization that acts as an interconnector for automotive stakeholders, ensuring balance, and prioritizing the safety of humans and the environment. Nevertheless, the future of homologation is almost necessarily collaborative, requiring for instance, the pooling of testing and scenario-based resources and the sharing of sensitive and typically private information across stakeholders. TÜV SÜD navigates the delicate balance between confidentiality, accuracy, safety, and reliability in its vision of the future of vehicle homologation.   Explore this exciting journey with us and gain insights into the future of vehicle homologation: https://lnkd.in/ek5NMdR2   #DigitalLoop #VirtualHomologation #autonomousdriving #IAAMOBILITY

🚀 From Formula 1 to the frontline: how F1 innovations are revolutionizing industries beyond the race track. Imagine the speed of a pit stop, and now picture that same precision used to improve patient safety, save lives, and even make our fridges greener. The latest innovations from F1 teams are proving to be a game-changer in diverse sectors. Check out this fascinating article to see how F1 technology is making an impact in unexpected ways. Let's share our thoughts and observations on how everyday experiences are being reshaped by innovative solutions inspired by the fast-paced world of Formula 1! #Innovation #F1Technology #IndustryRevolution https://lnkd.in/dJDGY2T

At last week’s CES in Las Vegas, our leaders shared how our company will increase productivity and safety while focusing on sustainability. Watch this video to learn more. #CES2024

Important discussion on future of vehicles

🚨🏎🏁Buckle Up, NASCAR Fans! FARO Technologies & RFK Racing team Up for Precision Speed!🏁🏎🚨 Big news at the racetrack! We're beyond excited to announce our official partnership with RFK Racing, the eight-time NASCAR champions, to create the FARO Technology Center. This collaboration is all about pushing the limits of racing excellence, powered by the ultimate 3D Metrology solutions. Why is this a game-changer? -Next-level car builds: Our cutting-edge hardware and software like the Quantum S Max FaroArm® and Vantage E6 Max Laser Tracker will give RFK engineers the accuracy and precision they need to craft championship-winning vehicles. -Data-driven decisions: CAM2® Software lets RFK analyze all their measurement data in one place, giving them instant insights to optimize performance and stay ahead of the competition. -Rapid innovation: We're not stopping there! We've got even more exciting technology in the pipeline to help RFK stay at the forefront of the NASCAR field. Get ready for a season of high-tech thrills! Follow us and RFK Racing for all the updates, and let's cheer on RFK as they dominate the track with the power of FARO! [NOTE: The power of social media...this partnership started from a social post I made, and I have enjoyed working with Jacob Wyne & Kevin Kidd from RFK.] #NASCAR #RFKRacing #FARO #Quality #TechWins #ChampionshipBound P.S. Don't forget to check out our website for more on how FARO is revolutionizing the world of 3D measurement! https://shorturl.at/ouBEH Showcase Page: FARO 3D Metrology Insights

It is clear of Audi's elements of differenciation by this CM. This CM conveys the differentiations for people rationally and emotionally. https://lnkd.in/gb-Vsfjq