3D Digital Venue’s Post

Did you know that approximately half of corporate season tickets go unused, causing teams a significant loss in downstream revenues? 📉 The numbers don't lie: the average guest spends $45 at the game on concessions and merchandise, which adds up to over $500 million in lost per-cap revenue annually in MLB alone. Imagine the impact of filling those empty seats, not just on game day experience but on the overall financial success of the team. 📈 AllSeater is set to change the game! 🚀 Our mission is to fill those vacant seats, turning them into vibrant hubs of excitement and opportunity. By connecting business ticketholders with co-workers, clients, and partners, we aim to create a win-win situation for both fans and teams alike. 🤝 Let's work together to ensure every seat is filled, creating an electrifying atmosphere and boosting revenues for teams. 🌟 🎉 #FillTheSeats #GameChanger #SportsRevolution 🏆🎟️

A good view of sports business

Partner Brian Anderson recently sat down with Richard Hsu and discussed his personal connection with sports and how it has shaped his career, the Sheppard Mullin Sports Industry Team and the sports business as a whole. Check out this episode of Hsu Untied: https://lnkd.in/ggFrh5dM #Hsuuntied #sportsindustry #sportsbusiness

What went into the #NHL Draft this past weekend at Sphere Entertainment Co. ? Here’s a quick read!

Here's to transforming commercialization opportunities across global sports, media, and entertainment.

Disney and Penn Gaming just struck a $2B deal to form a #strategicpartnership. Why? ↳ Apart, their shared audience was bifurcated. Which impacted revenue potential for both Penn and ESPN. ↳ Together, they can provide sports fans with a better overall experience. Thereby maximizing revenue potential. Smart. Personally, I love how Iger positioned it from the get-go as a strategic "partnership". Because it's true: they're leveraging each other's strengths and assets versus doing it all themself. Partnerships come in many forms (e.g. sponsorships, collabs, joint ventures, etc.) based on KPI's. But at the end of the day, all partnerships come down to one objective: 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗲𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵. Thoughts on this particular partnership? 🧐 #bettertogether #growth #commercialstrategy #partnerships

Monday's Insight: Sports Partnerships…🏆 The game's changing. Teams & leagues aren't solo acts anymore; they're teaming up with brands to break into new audiences and tap into new revenue streams. 🤝 Did you know? Deals close 46% faster and have a 53% higher success rate when partnerships are in play. 💯 These alliances go beyond the game, creating connections that redefine the sports landscape. 🌟 #SportsBiz #Partnerships #Innovation #AthleteCreator #AthleteMarketing #Out2Win

Better Collective, a digital sports media group, agreed to acquire Playmaker Capital, a digital sports media company, for €176m. “Over the past 12 months I have been talking a lot about a transformational deal for Playmaker and its shareholders that will take this company to the next level. Today’s announcement does exactly that, and I could not be more excited for the Playmaker family to join the Better Collective family. Their success is undeniable and their vision to become the leading digital sports media group aligns with us exactly. The cultures of our companies are very similar and I see the integration and synergies to be incredibly accretive to shareholders,” Jordan Gnat, Playmaker Capital Director & CEO. Playmaker Capital (led by Jordan Gnat) is advised by Canaccord Genuity Group Inc., Oakvale Capital LLP, Goodmans LLP and LodeRock Advisors Inc.. Better Collective (led by Jesper Søgaard and Flemming Pedersen) is advised by Moelis & Company, Bech-Bruun, Greenberg Traurig, LLP, PwC and Stikeman Elliott LLP. #MergersAcquisitionsDivestitures #Investments #Entertainment

📊 Data-driven decision-making is critical for successful brand partnerships. If you couldn't make our Brandweek panel today, here are 4 takeaways, you don't want to miss! -Clear Objectives are Key: In large partnerships, clarity in objectives is crucial for both sides. Transparent goal-setting is essential for measuring success effectively. -Data Drives Partnerships: Data and measurement depth are vital for brands entering marquee partnerships. The example of BMO's excitement to work with Los Angeles Football Club (LAFC) due to data showcases this. -Leverage IP: Marquee sports partnerships go beyond stadium signage. Brands should maximize the use of Intellectual Property (IP) for maximum impact. 🥊 -Conversion from Awareness to Consideration: Generating billions of impressions is one thing, but the real focus should be on converting even a small percentage of those impressions into brand recall and consideration, as discussed by Katrina Palanca & Katie Keating from Spurs Sports & Entertainment & Frost Data can be overwhelming. Learn more about defining your partnership objectives before diving into data intelligence here. >>https://bit.ly/3AhbQh0