VP of On-Location (Retail & Event Marketing)

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America’s largest direct-to-consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

Benefits

Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee.

Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.

Position Summary: The Vice President of On-Location Marketing will oversee all event and retail marketing strategies and efforts to strengthen Leaf Home’s market position and achieve desired business goals.This role serves as a leader, coach, mentor, and motivator. The VP will direct and manage their staff to exceed performance goals and operate at an incredibly high level of efficiency.

Essential Duties And Responsibilities

• Work closely with the Chief Commercial Officer to define, implement, and manage marketing strategy, craft messaging, review budget, and set short- and long-term goals for all Leaf Home product lines.
• Maintain brand standards and ensure compliance across all marketing and communications channels.
• Identify competitors, evaluate their strategies and positioning, and devise counterstrategies.
• Work closely with the sales department to align sales and marketing strategies.
• Responsible for increasing year-over-year topline revenue and bottom-line margin.
• Responsible for revenue and expenditure forecasting.
• Create necessary reports and provide feedback to the leadership team at company meetings.
• Performs other duties as assigned by supervisor.
  
  

Experience And Minimum Qualifications

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 10+ years of experience in a managerial role required.
• 10+ years of experience in event/on-location marketing.
• 2+ years of experience in a senior leadership role.
• Must be able to bring best practices to a high-growth company.
• Values teamwork and understands the importance of creating and continuously developing a high-performing team.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, and solve complex problems.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).
  
  

Preferred Knowledge, Skills, Abilities, Or Certifications

• Bachelor’s degree in Business Management or Finance.
• Knowledge of the home improvement industry.
• Marketing leadership experience in dynamic and rapidly evolving environments.
• Highly proactive and strategic mindset, with an uncanny ability to think one step ahead; ability to make difficult decisions.
  
  

Travel Requirements

• 25%-50% domestic travel required.
  
  

Overtime/Additional Hours Requirements

• Additional hours may be required (exempt positions).
  
  

Physical Requirements

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
  
  

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans With Disabilities Act Statement And Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected] .