Vice President of Marketing

Position Description:

A key member of the Extended Leadership Team reporting to the CEO, the Vice President of Marketing embodies a comprehensive marketing philosophy, business strategy and direction of the organization. The position oversees the organization’s branding, digital & traditional marketing. The Vice President will partner closely with the respective functional heads and cross functional partners to advance the company’s overall strategy.Leadership style is exhibited by living into our values of grit, integrity, respect, courage, and curiosity.

Primary Duties and Responsibilities:

• Creating a consumer/shopper insight driven marketing strategy and plan to build consumer brand awareness.
• Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness.
• Develops and implements the organization’s multi-channel, multi-segment marketing campaigns based on industry/consumer insights.
• Building brand awareness and generating innovative ideas to promote the brand and products across the portfolio.
• Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social).
• Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc)
• Partnering with the sales team to leverage Retail Media Networks to reach customer shoppers.
• Building a high-performing marketing team and ensuring effective coordination with other teams.
• Managing and reviewing the marketing budget.
• Keeping updated on market trends & competitor strategies.
• role model of integrity, strong work ethic, team player with impressive business acumen
• Strong collaborative leadership style that is people centric.
• A thoughtful decision maker that assesses from multiple perspectives and can make a decision in a timely manner.
• Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
• Creates internal synergies to expand brand exposure and leverages relationship with internal & external business partners.
• Possesses expert knowledge of the products and their respective ability to generate revenue offerings.
• Thorough knowledge of marketing principles, brand, product, and service management
• Generates revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, and advertising.
• Understands market trends that will influence the business and provides solutions to achieve budget goals.
• Develops the marketing side of the portfolio strategy.
• Identifies, prioritizes, and properly resources key initiatives aimed at increasing customer loyalty, satisfaction, and business revenue.
• Effectively manages all aspects of budget responsibilities.
• The analysis of activity within the CPG industry to develop the best and most effective business plans and establish realistic and achievable KPIs.
• Maintains proper organizational structure to advance the business strategy.
• Develops and implements policies and procedures to enhance the company.
• Develops and mentors the people within the function and broader organization.

Qualifications, Requirements, and Competencies:

• BS in Marketing, Business Administration or a related field.
• MBA preferred.
• 10+ years in commercial marketing leadership roles within the consumer-packaged goods (CPG) industry required.
• Experience working with Private Equity-backed companies a plus.
• Ability to think strategically at all levels of the organization.