Sr. Marketing Manager, Global Strategic Alliance

Job Description

Position Title: Senior Manager, Global Partner Marketing – Channel and Alliances

Location: Dallas, TX

Your role The purpose of this role is to lead, develop and execute campaigns, collateral and content to support the Global Channel & Alliance Marketing strategy. This includes developing joint GTM programmes and campaigns in collaboration with primarily global partners and regional partners. This role will have a strong alignment to the global Channel & Alliance/Segments teams and work with the Regional, Field Marketing and Sales teams across EMEA, North America and APAC.

The role will execute joint go-to-market activities, such as cloud on-ramp launches and manage marketing collaboration with alliance partners. The role will also ensure that Digital Realty leverages available partner opportunities – for example by managing branding, profile and MDF opportunities in global Partner portals. Manage and execute demand generation programs and campaigns together with selected partners to elevate Digital Realty’s indirect route to the enterprise market to generate demand, create awareness, and acquire new customers.

What You’ll Do

• Develop and execute comprehensive joint marketing strategies in collaboration with defined key partners.
• Launch new joint capabilities with strategic partners, including, but not limited to, Cloud On Ramps, solution centers etc.
• Support nonpriority strategic alliance partners on an ad hoc basis, as resources and budget allow.
• Working with the Director, Global Partner Marketing, Strategic Alliances, collaborate with partners and the Global alliance team to create compelling and relevant marketing collateral, including co-branded content, case studies, and whitepapers.
• Manage the content for strategic alliances on the Digital Realty Website.
• Manage opportunities and brand awareness for Digital Realty in strategic alliance portals – for example Digital Realty’s profile and options for MDF in Oracle, AWS and other partner’s portals.
• Working with the Director, Global Partner Marketing, Strategic Alliances, develop and manage customized integrated campaigns for delivery with top priority partners.
• Deliver & activate enablement tools such as battle cards, FAQs, and sales guides.
• Collaborate with regional teams to deliver strategic alliance-focused activities and events for customers and prospects.
• Collaborate with the regional Marketing teams to create and drive strategic alliance demand and lead generation campaigns, including email campaigns, and promotional offers.
• Work collaboratively with the Segment and Channels & Alliances teams on partner events, and specific channel marketing tactics and program execution.
• Develop and manage key reports and analytics to measure the effectiveness of campaigns and programs to make adjustments as needed.
• Establish Key performance indicators (KPIs) to measure the success of partner marketing initiatives, specifically around the performance of activities with strategic alliances – for example for cloud On Ramp launches.
• Safeguard the brand identity, messaging and positioning across all outbound C & A communications
• Other tasks and assignments needed to support Partner marketing activities.
  
  

What You’ll Need

• Proven relevant strategic marketing experience.
• Strong program and project management skills
• Customer passion
• Team working
• Detail oriented
• Excellent delivery skills and ability to adapt to fast-changing environments.
• High personal standards and goal-oriented
• Excellent interpersonal skills
• Excellent and effective communication skills, both orally and written
• Educated to degree level or equivalent desirable.
• Min 8+ years of relevant marketing experience, primarily in B2B tech.
• A solid understanding of Data Center services, cloud architecture and the cloud / Hybrid Cloud landscapes
• Demonstrated success in marketing roles that are partner-facing and field-facing.
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint
• Excellent communications and presentation skills
• Previous experience in international organisations
• Fluent in English, both written and orally. Other European languages is an advantage.
  
  

A Bit About Us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter .

A Bit About Our Digital Team

Marketing

Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What We Can Offer You

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

Our published pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and geographical location. Individual pay is based on additional factors including but not limited to job-related skills, experience, and relevant education and/or training. Moreover, an employee’s total compensation package varies by role and may include salary, cash bonus or commissions, and equity awards not quantified below.

Benefits: For this role, Benefits include medical, dental, vision, life and AD&D insurance, 401k match, disability benefits, wellness and education benefits, employee stock purchase plan, paid time off, holidays, and more.

This is an exciting time to join our business so apply now and make your mark on our future.

Notes

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.

Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.

Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.