In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.
Contribute and help drive the annual brand planning process
Set brand planning calendar, coordinates cross functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles
Who You Are
Sharp analytical skills and great attention to detail
Possess a strong understanding of trends and an ability to quickly respond to customers shopping trends
Creativity and an ability to produce innovative and original ideas
Ability to work in and drive a dynamic and fast paced team, and pivot as needed
Ability to manage and allocate budgets is a key requirement
Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail
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