Public Information Officer

Public Information Officer - Citywide (1312)

Department: Citywide

Job class: 1312-Public Information Officer

Salary range: $91,806 - $111,540

Role type: Permanent Civil Service

Hours: Full-time

Exam type: Class Based Test

Rule: Rule of 10

List type: Combined Promotive and Entrance

About:

San Francisco is a vibrant and dynamic city, on the forefront of economic growth & innovation, urban development, arts & entertainment, as well as social issues & change. This rich tapestry of culture and ideas is sustained by our City's commitment to heighten the quality of life for the diverse population of San Franciscans and residents of the greater Bay Area. Our employees play an important role not only in making our City what it is today, but also in shaping the future of San Francisco.

THIS IS A CITY WIDE EXAM.

Application Opening: June 6, 2024

Deadline to Apply: Applicants are encouraged to apply as soon as possible as this announcement may close any time after 11:59 PM in June 26, 2024

Role description

Under direction, administers a public information program for a department to educate the public in the uses and availability of department's facilities and activities.

EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES

According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job code/class and are not intended to be an inclusive list.

1. Develops publicity releases of department's events, programs and activities for print, broadcast, and online media; prepares weekly chronological lists of departmental activities and transmits to all publicity outlets; prepares regular and special departmental publications.

2. Coordinates the review of online coverage, ensuring quality control and maintains a file of press clippings regarding department's activities; prepares departmental directories and maintains publicity mailing lists and other specialized mailing lists.

3. Prepares administrative studies and reports with supporting data for the department head or for the Commission, as directed, and does considerable historical research in connection with preparation of reports on activities and events in answering of many inquiries; edits publicity material submitted by departmental staff members; accumulates, assembles, and prepares data or information for important reports; writes press release.

4. Attends meetings of the commission, executive staff, and conferences with professional societies; reports to the department head or division regarding the discussions involved.

5. Formulates, develops, and carries out a program of public information and education on the use of the department's facilities by selecting, preparing and distributing publicity releases for print, broadcast, and online media; arranges community meetings and events, posts social media announcements, and updates departmental websites.

6. Makes regular contacts with the public, outside organizations and departmental staff for the purpose of furnishing or obtaining information or explaining policy and procedures relative to facilities, activities and programs available for public and internal use.

7. Carries out, interprets and coordinates existing policy, methods and procedures relating to publicizing of the department's facilities, activities and programs, and makes recommendations for the development of new ones.

8. Coordinates the design and ensuring quality control of production of art work through a variety of advertising strategies for exhibits, special events, programs, posters, brochures, and signs.

NATURE OF WORK: Some positions may be subject to adverse weather conditions, walking long distances, and driving a vehicle to project sites and meetings. May require work on nights, weekends and/or holidays.

How to qualify

Education:

Possession of a baccalaureate degree from an accredited college or university.

Experience:

Two (2) years of professional experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences, wherein the preparation or direction of informational material for mass media on the development of a public information program was a major part of the position.

Substitution:

1) Additional experience as described above may be substituted for the required degree on a year-for-year basis Thirty (30) semester units or forty-five (45) quarter units equal one year.

2) Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications, marketing or a closely related field may substitute for one (1) year of the required experience.

One year of full-time employment is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.) Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time employment.

SFMTA-Specific Conditions of Employment: Some positions with the San Francisco Municipal Transportation Agency require fluency in speaking, reading, and writing in Spanish, Filipino, or Cantonese. Candidates for these positions must pass a written and oral bilingual certification exam as a condition of employment.

Some positions with the San Francisco Municipal Transportation Agency may require possession of a current valid driver’s license. Candidates who advance to the final selection process will be required to submit verification of a valid driver’s license.

Exam Analyst Information: If you have any questions regarding the exam process, please contact the exam analyst, [email protected]

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.