Paid Media Specialist

F45 is a global fitness brand known for its innovative and effective fitness programs. As a member of our marketing team, you will contribute directly to our growth and be a part of a dynamic, fast-paced environment that encourages creative solutions and values impact. Join us to play a key role in shaping the future of fitness media and marketing.

As a Paid Media Specialist at F45, you will report directly to the VP of Marketing and play a pivotal role in strategizing and executing paid media campaigns that align with the company's strategic objectives. This position is key to driving brand visibility and growth across all brands F45 Training, FS8 and Vaura, through effective media planning and execution across diverse channels.

Strategic Development and Execution:

• Work closely with the VP of Marketing to develop comprehensive paid media strategies that align with F45's business goals
• Implement and monitor media strategies to ensure they effectively reach desired audiences and meet performance metrics
  
  

Collaborative Campaign Management:

• Collaborate with internal marketing teams such as Brand Marketing, Product, Athletics, and Engineering to create integrated marketing campaigns
• Serve as the liaison for media-related initiatives, ensuring seamless integration and execution of strategies across all departments
  
  

Agency & Partner Relationship Management:

• Manage day-to-day relationships with media agencies and ensure the fulfillment of campaign objectives and quality standards
• Act as the primary contact for media partners, managing relationships with key digital and traditional platforms
  
  

Innovation and Optimization:

• Stay updated with the latest trends in media channels and tools, suggesting innovative strategies to keep F45 ahead in competitive markets
• Utilize data and analytics to continually refine and optimize media spending and campaign performance
  
  

Budget Management and Reporting:

• Oversee and manage the media budget, ensuring strategic allocation of resources and cost-efficiency
• Provide comprehensive reporting on media strategy performance to the VP of Marketing and other senior management, offering actionable insights and recommendations for future campaigns
  
  
  

Requirements

• Proven track record in media planning, digital advertising, or performance marketing with a strong understanding of all media platforms
• Demonstrated ability to improve KPIs, including but not limited to CTR, CPC, Conversion Rates, and CPAs
• Excellent strategic, analytical, and project management skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Google Ads certified; Google Analytics certified; Meta certified preferred
• Analytical mindset with an ability to interpret and communicate digital data
• Strong communication skills and the ability to present complex information clearly
• Bachelor's degree in Marketing, Business, or a related field is preferred
  
  
  

Benefits

F45 Training is committed to offering competitive pay and benefits.

• Incredible Medical, Vision and Dental benefits
• Competitive salary, based on experience
• 401(k)
• Flexible / Unlimited PTO
• Casual dress and laid-back work environment
• Fun, fitness and health orientated environment
  
  

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F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.