Director, Digital Marketing

Job Title: Marketing Director

Company: Maya Chia

Maya Chia, a dynamic and innovative luxury skincare and haircare company, is seeking a highly skilled Marketing Director who excels in hands-on execution.

Responsibilities

• Direct and implement marketing and brand strategy, including forecasting, budget management, and KPIs to drive revenue growth, customer loyalty, and customer acquisition.
• Implement and scale Paid Social and Google Adwords strategies, focusing on platforms such as Pinterest, TikTok, Facebook, Instagram, and Google ads.
• Manage all eCommerce activities, including merchandising, on-page SEO optimizations, on-site conversion optimizations, go-to-market eCommerce rollouts, and daily website maintenance.
• Lead and execute marketing initiatives, brand partnerships, and brand awareness campaigns.
• Collaborate closely with the C-suite on product launch strategies and positioning; conduct competitor market share research and analysis, and develop ongoing marketing funnel strategies for successful launches.
• Develop, implement, and manage email and SMS growth strategies, including automations and campaigns.
• Oversee UX/UI and web design efforts for eCommerce success; utilize web traffic analytics and heat map technologies to optimize website checkout conversion processes.
• Act as the creative lead in packaging development, branding, and maintaining the overall brand image.
• Co-lead B2B communications with the C-suite to ensure effective brand representation across key retailers.
• Manage all brand and press communication strategies, including influencer and press outreach, seeding, partnerships, and organic social placements.
  
  

Experience & Skills

• Ideal candidate will come with both marketing strategy & execution experience with a beauty, wellness, or similarly related brand (e.g., apparel).
• Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships.
• Candidate will work closely with C-suite and should be able to think strategically and operate independently.
• As it stands, this is a remote/hybrid role where the person can work from where they like and come down to Charleston periodically for company visits.
• Maya Chia is committed to fostering an inclusive environment where diversity is celebrated, and all employees feel valued. We encourage interested candidates with a passion for visual storytelling and marketing execution to apply and join our vibrant team.
  
  

Maya Chia is an equal opportunity employer, dedicated to creating a workplace that reflects the diversity of our community and clients. We look forward to welcoming talented individuals who share our commitment to excellence and innovation.

How To Apply

Interested candidates are invited to submit their resume, portfolio, and a cover letter detailing their experience and approach to visual storytelling. Applications should be directed to [Contact Information].

Thank you for considering Maya Chia as your next career destination, where your creativity and hands-on expertise in marketing will be valued and celebrated.