Victor Elmann

KURU Footwear generated $2m in 10 months with #directmail. Their full-funnel tactics: 　 Acquisition: Retargeting customers who haven't purchased 　 Retention: Driving second purchases 🎣 On acquisition: ➝ Retargeting never-buyers ➝ After going through email abandoned cart sequence, automatically send mail ➝ Automatically plugging the funnel since July '23. 🥅 On retention: ➝ Extending post-purchase drip flows ➝ Automatically send a card 35 days post-purchase ➝ Automatically send second card 120 days post-purchase Megan Kolbe told us "I’ve been pleased with every single campaign we’ve put out." The numbers don't lie: --> Acq/retargeting: $509k revenue @ 7.5x+ ROAS --> Retention: $600k revenue @ 11.5x ROAS --> Plus, another $900K in reactivations/holiday campaigns. Full story in the comments. 👇 #apparel #footwear

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Steal My 7 Step Formula to Find Highly Profitable Niches on Amazon. I see this question popping out so many times by many new sellers. The solution is simple when you used the smart tools to find the best niches to resell on Amazon. SmartScout helps me find the Gaps in several micro-niches on Amazon that many sellers ignore and I make great money with these micro-niches. #niches #business #smartscout

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Instacart not having negative keywords as an option is the best example of what "machine learning" actually costs brands to support. The best solution I've found? Take their auto applied keywords and make their bid the lowest possible (30 cents). I built a really solid ads structure supporting each of our Target sku's and woke up to us bidding on "Ben and Jerry's" as a "optimized auto applied suggesition" for our Vanilla Ice Cream Whey. Gee, I wonder what sophisticated dev team decided "auto bid on product title". Yeah, in the world of CPG there could neeevvverrr be issues with that. Who leads this team and how much do you make. (Hint: too much). Happy Friday to everyone except overpaid leadership that don't actually understand what they're building and get paid boat loads of money for it.

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I really like the thinking behind this partnership with Target. Target+, the 3rd party marketplace is going to be filled up with some of the best Shopify products for online and in some cases in-store placement. My question is - since Target does not offer fulfillment, does Shopify limit the products to those merchants who've been able to earn a Shop Promise badge for fast delivery? I would worry that drop shipper products that takes weeks to get would erode the confidence in the Target eCommerce brand. However, I think this could be a great leveler for enabling D2C brands to get access to Target shoppers and also participate in retail media with Roundel to accelerate their exposure.

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More on Target's Marketplace . . . Yesterday, Target came out and admitted they had 1,200 vendors on their marketplace, like it was a source of pride. But, let's put that number into perspective. Target's Marketplace has been live since at least 2018 because I remember the day like it was yesterday. Forbes got wind of it, found the test site and asked me for my perspective. So for the past 6 years, Target has onboarded 200 vendors per year, or, as an even worse point of reference, 3.8 new vendors per week!!! If you understand e-commerce, then you will agree those numbers are woefully slow (and sad), and that is before even bringing comparisons to Walmart or Amazon and into the picture. "Curated" should not be an internal code word for "Fear." Because that is what these numbers illustrate -- a fear from the Target leadership team to buy into a marketplace strategy and, even more glaringly, a lack of competence in overseeing the initiative over that time horizon. https://lnkd.in/gxNf8iGY #retail #retailing #cpg #branding #advertisingandmarketing #onlineshopping #shoppingandtheretailindustry

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🚨 FBA Reimbursement Updates 🚨 I am pleased to announce that more than a year of Eva's discussions with Amazon's upper management is finally delivering outcomes on the Reimbursements Process. Being a strong partner of Amazon, we always believe that paying Amazon Sellers and Brands automatically rather than through a manual process is much better and provides loyalty of the Brands to Amazon. To bridge the gap, we built the best technology and services team to track and file reimbursements daily after the automatic Amazon reimbursements are done. We've also reduced the Reimbursement Fee Rates to 8% - 11%, depending on the volume of reimbursements. Charging a lot more than this for the service is 😱 😱 absolutely madness! 😱 😱 According to the new rules, Amazon will proactively work to reimburse lost and damaged units. This is good news! The bad news is that the window to raise reimbursements for many cases is reduced from 18 months to 2 months. This means Eva Reimbursement Services is becoming even more important. Why? 🗝 Eva will track your reimbursement cases daily, not weekly or monthly like others or internal teams. 🗝 Eva will charge 8% - 11% Success Fee, with a 97% Success rate in reimbursements. 🗝 As a strong partner, Eva will continue to discuss with Amazon management to improve the process further and eliminate the need for Reimbursement services. 🗝 Eva is a risk-free, lowest-fee solution focused on customer satisfaction, trusted by thousands of Brands and Agencies, including the largest Amazon sellers. Stay tuned for more updates and let’s continue to grow together! 🚀

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Amazon Fresh Grocery Crossed the 50 Store Mark: Is It Ready or Stuck in the Middle? What's Out: * Just Walk Out * Muddled Messaging What's In: * Dash Cart * Expanded Assortment * Private Label Brand called "Amazon Saver" What's the model? It's the look of the "Amazon Saver" brand that caught my eye. I believe they are trying to be reminiscentof ALDI here, realizing that the discount grocer is the fastest growing grocery chains in the United States. Reminds me of the Amazon Basics of Grocery. Amazon's not the first retailer to add a new low-cost private label line -- Target did the same thing earlier this year with dealworthy. How many items does Amazon plan to add to the Amazon Saver line? Over 100. By the way, I do feel Target missed a big potential opportunity by not having a more focused Grocery store footprint at some point. 80% grocery, 20% other items. A few questions for Amazon's strategy going forward: * Has Amazon finally nailed their assortment? A typical ALDI has around 1,500 SKUs. A full-service grocery chain has around 30,000. * How does the new Amazon Grocery Delivery Prime service play into their growth plans? Does it help make the service even stickier? * Will Amazon execute well enough on BOPIS pickup similar to Target and Walmart which seem to be executing well on the concept? * In what order will Amazon prioritize its markets? There is some feeling that Walmart is stealing share from wealthier customers as it trades down. Given the amount of grocery spend in households, it does seem that grocery is the tip of the spear of Walmart's approach here. Still, I don't feel that Amazon can compete with Walmart on its own turf. It needs the national brands that Whole Foods does not carry. And could Amazon compete with Aldi on its own turf? Unclear also. That could leave Amazon Fresh still "stuck in the middle" of its concept.

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Reviewers rave astir these alternatives to Skims, Lululemon, and much — 1 adjacent returned a Béis container idiosyncratic *gifted* them for this $34 tote. View Entire Post › #innovation - #management - #technology - #creativity - #futurism - #startups

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"So what is the ROI if we get rid of the 3p sellers on Amazon?" I was speaking with a VP of Sales at a Billion+ dollar apparel company this week. They didn't know how big of a problem they had or how much it was costing them. Here are just 5 sources of ROI from solving 3p sellers issues on marketplaces: **1) Kills Your Performance** If your team is judged on ecommerce performance, 3p sellers steal sales and margin from your online D2C channels. This is even more critical if you are an Amazon marketing agency! **2) Ruins Your Advertising on Amazon**  Advertising is more important than ever on Amazon. Most advertising won't display if you don't have the buybox. You're losing ground to your competitors with more effective advertising.  **3) Poor Customer Experience**  Resellers can be selling returns, liquidations, or old inventory that lead to poor customer experiences and increase negative reviews and decrease conversion on marketplaces.  **4) Bad Data** If 3p sellers are winning sales, your C-Suite team will make bad decisions with bad data. They are attributing those sales to distributors or the wholesale channel, when really it should be allocating more resources to the online channel. **5) Decreasing Profitability** If 3p sellers are undercutting prices on Amazon, your margins will suffer in other ecommerce channels and with your retail partners. It is all connected! **Bonus: Hinders Retail Growth** Retail buyers increasingly look at Amazon to see what they are competing against. If they can't sell your products profitably they won't put your products in their stores or run your promotions. Comment “ROI” and we can run a free Reseller Impact Report for your brand on Amazon US.

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