“ I worked with Valerie and Strategic Playground during my time with the Alamo Drafthouse Cinema. Valerie and her team helped provide valuable insight into our local Arizona market and manage several projects for me. Her ability to offer practical tactics, manage multiple projects, and a deep understanding of current marketing trends was invaluable to our organization. She is a mentor and leader to many, and her servant leadership style is present in all that she does for her clients and employees. Valerie was always willing to try new ideas I presented her, and she was just as willing to offer new perspectives on current strategies. She has a vast knowledge of marketing and the sports industry, which she can easily apply and translate to a wide variety of industries. I look forward to the day when our paths cross again, and I would highly recommend Valerie and her team for any marketing or analytical projects an organization may have. ”
About
With 20 years in sports brand marketing, I bring extensive experience in crafting…
Contributions
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What do you do if your eSports marketing strategy is failing due to poor decision-making?
First, use the data to show proof of performance and dig in to see not just went poorly but where the opportunities are to improve. Second, benchmark against yourself and on the next round/campaign gain aligment on the strategy, goals and meansurement so you can keep learning and improving.
Activity
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🌟 Olympic Takeaways for Everyday Champions 🌟 The Olympic Games in Paris have come to a close, and while most of us will never stand on that…
🌟 Olympic Takeaways for Everyday Champions 🌟 The Olympic Games in Paris have come to a close, and while most of us will never stand on that…
Liked by Valerie Tyson
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Thank you Stuart and the whole IR team! You were first class to work with from start to finish, and your theme of “Own It” at this year’s annual…
Thank you Stuart and the whole IR team! You were first class to work with from start to finish, and your theme of “Own It” at this year’s annual…
Liked by Valerie Tyson
Experience
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Volunteer Experience
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Race Volunteer
The LIVESTRONG Foundation
- Present 15 years 8 months
Health
Rewarding and would encourage others to find their passion point and give back as much as they can
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Volunteer
Furrever Homes Rescue
- Present 13 years 8 months
Animal Welfare
Helping match animals and potential owners creating families and Furrever Homes
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Spanish
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WISE
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Social Media Club
Member
- Present
Recommendations received
31 people have recommended Valerie
Join now to viewMore activity by Valerie
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It was such an honor to be included in such an incredible group of women leaders in our San Antonio community. Congratulations and cheers to all the…
It was such an honor to be included in such an incredible group of women leaders in our San Antonio community. Congratulations and cheers to all the…
Liked by Valerie Tyson
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The flag has been passed in Paris and WE’RE NEXT! We couldn’t be more excited to build and select the USA Flag National Team rosters for the next…
The flag has been passed in Paris and WE’RE NEXT! We couldn’t be more excited to build and select the USA Flag National Team rosters for the next…
Liked by Valerie Tyson
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and that would be number 4. Congrats to my brother, my partner Kevin Durant 🥇
and that would be number 4. Congrats to my brother, my partner Kevin Durant 🥇
Liked by Valerie Tyson
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Batbox, a Topgolf-style baseball simulator venue, is opening its first U.S. location in Addison, TX. • HD screens in every cage • Full Game or Home…
Batbox, a Topgolf-style baseball simulator venue, is opening its first U.S. location in Addison, TX. • HD screens in every cage • Full Game or Home…
Liked by Valerie Tyson
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🚨 Hiring 🚨 I'm continuing to build out our Integrated Marketing team and am looking for (3) great professionals to lead the planning, production,…
🚨 Hiring 🚨 I'm continuing to build out our Integrated Marketing team and am looking for (3) great professionals to lead the planning, production,…
Liked by Valerie Tyson
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🎶 Songs of celebration with the future of the music industry! As part of our partnership with Tennessee State University, Wasserman Music recently…
🎶 Songs of celebration with the future of the music industry! As part of our partnership with Tennessee State University, Wasserman Music recently…
Liked by Valerie Tyson
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Robin Samuel you are one of the best I have ever worked with. Congrats!
Robin Samuel you are one of the best I have ever worked with. Congrats!
Liked by Valerie Tyson
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