Valeria Piaggio

Demographic Disruption 2.0 Webinar

May 17th, 2016

One of the highlights from the 2016 AHAA Annual Conference!!! The New America, or the inevitable shift in the U.S.'s racial/ethnic makeup and identity, is typically framed as an issue for the next generation of leaders to tackle. But while a majority/minority country won’t occur until 2044, Polycultural sensibilities are influencing the mainstream today in ways both big and small, with lights (exciting new cultures to draw upon)… Show more

Demographic Disruption 2.0 Webinar

May 17th, 2016

One of the highlights from the 2016 AHAA Annual Conference!!! The New America, or the inevitable shift in the U.S.'s racial/ethnic makeup and identity, is typically framed as an issue for the next generation of leaders to tackle. But while a majority/minority country won’t occur until 2044, Polycultural sensibilities are influencing the mainstream today in ways both big and small, with lights (exciting new cultures to draw upon) and shadows (racial tensions and brewing social problems) creating opportunities for business growth. In fact, a Polycultural America is unfolding before our eyes, leading to a new paradigm that will require brands in virtually every industry to evolve sooner rather than later—or face serious consequences should they fail to do so.

Join Valeria Piaggio, Head of Polycultural Insights at The Futures Company, to discuss how this demographic revolution is the driving force in the New America, and how it requires new strategies to succeed in Our Polycultural Future. Attend the webinar and find out the following:
• How the very nature of American identity is changing with the times—and how specific values are rising as ethnic populations become increasingly influential (American Identity Today and Tomorrow)
• How the typical way of measuring marketplace power is outdated and how ethnic segments hold more marketplace sway than commonly assumed (Color Power)
• How brands can take advantage of emerging Polycultural Themes and evolve their marketing for our Polycultural Future

Speaker: Valeria Piaggio, Vice President, Head of Polycultural Insights and Consulting, The Futures Company Show less

DEMOGRAPHIC DISRUPTION
The topic of Digital Disruption is top-of-mind as changes enabled by digital technology have transformed business, media & entertainment, how we relate and communicate with one another. Another agent of change, Demographic Disruption, is also occurring at a pace and magnitude to alter the cultural status quo, social interactions, doing business and more generally…our thinking and behavior. 3 unique perspectives on this topic will illustrate:
• “The Facts” on game… Show more

DEMOGRAPHIC DISRUPTION
The topic of Digital Disruption is top-of-mind as changes enabled by digital technology have transformed business, media & entertainment, how we relate and communicate with one another. Another agent of change, Demographic Disruption, is also occurring at a pace and magnitude to alter the cultural status quo, social interactions, doing business and more generally…our thinking and behavior. 3 unique perspectives on this topic will illustrate:
• “The Facts” on game changing demographic trends via latest U.S. Census data
• How these changes are leading to an increasingly Polycultural America, re-shaping “The Vision” of our present and future society…and culture.
• “The Impact” of these trends on overall Marketing, Consumers, Agencies, Advertisers and Content Providers plus potential adjustments to minimize risk and maximize reward. Show less

"Happiness" as a campaign compass has head-turning potential to capture consumers' hearts and wallets, but marketers around the world constantly misuse and abuse the concept. Our research shows that consumers' definition of happiness has changed and been reprioritized post-recession - it's less about the short-term acquisition of products and more about long-term purpose and hope. This dematerialization of happiness is making it tougher for brands to legitimately leverage it as a concept, but… Show more

"Happiness" as a campaign compass has head-turning potential to capture consumers' hearts and wallets, but marketers around the world constantly misuse and abuse the concept. Our research shows that consumers' definition of happiness has changed and been reprioritized post-recession - it's less about the short-term acquisition of products and more about long-term purpose and hope. This dematerialization of happiness is making it tougher for brands to legitimately leverage it as a concept, but the smartest brands are finding ways to make the right connections to consumers' right-now values. Show less

Sharing is caring ... but it’s also one of today’s hottest business models. Thanks to the connective power of social media, new technology and a savvy set of "group-minded" entrepreneurs, people around the world are coming together to create a new economy based on community and collaboration. And whether they’re exchanging knowledge, swapping ideas or literally sharing homes, cars or clothes, consumers are finding sweet satisfaction — not to mention practical value — in partnering up and… Show more

Sharing is caring ... but it’s also one of today’s hottest business models. Thanks to the connective power of social media, new technology and a savvy set of "group-minded" entrepreneurs, people around the world are coming together to create a new economy based on community and collaboration. And whether they’re exchanging knowledge, swapping ideas or literally sharing homes, cars or clothes, consumers are finding sweet satisfaction — not to mention practical value — in partnering up and pooling their resources.
This presentation covers:
- Why People Power is emerging as a winning solution to social, environmental and economic realities ... and where it’s making a difference.
- How a growing sense of community is resetting consumer expectations and creating a new paradigm for brands and marketers.
- Innovative, group-smart ways to engage consumers in the new global weconomy, including current best practices and actionable business ideas. Show less