Articles by Tiffany
Contributions
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How do you prioritize customer feedback to enhance your product marketing strategy?
Data is invaluable for understanding consumer feedback. By combining qualitative and quantitative insights, you can uncover valuable trends and make informed decisions. For example, imagine conducting a survey about your website’s UX/UI. If the data shows a discrepancy between accessibility for younger and older users, you can dive deeper into their specific feedback. By understanding both the quantitative data and qualitative insights, you can identify areas for improvement and create a more inclusive experience. In the long run, this also helps you understand the types of UX/UI that are successful for people of all age ranges, and you can utilize that knowledge in marketing campaigns.
Activity
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I’ve been deep-diving into AI tools for marketers this year, particularly those supporting efficiency, quality and speed. Here’s one that’s useful in…
I’ve been deep-diving into AI tools for marketers this year, particularly those supporting efficiency, quality and speed. Here’s one that’s useful in…
Liked by Tiffany Perkins-Munn, Ph.D.
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Want to unlock the full potential of your data? Consider data democratization! The rise of data democratization is supported by a variety of tools…
Want to unlock the full potential of your data? Consider data democratization! The rise of data democratization is supported by a variety of tools…
Posted by Tiffany Perkins-Munn, Ph.D.
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I’m so proud of the work we’re doing across Card and Connected Commerce Marketing, Growth and Innovation. We recently gathered 70 of our leaders in…
I’m so proud of the work we’re doing across Card and Connected Commerce Marketing, Growth and Innovation. We recently gathered 70 of our leaders in…
Liked by Tiffany Perkins-Munn, Ph.D.
Experience
Education
Licenses & Certifications
Publications
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The Brand-Customer Connection
Marketing Management
*** Winner of the Citations of Excellence “Top 50” Award: Selected by Emerald Management Reviews as one of the top 50 management articles of 2005, from among 20,000 articles reviewed by that organization in that year ***
To optimize profits, firms must unite brand- and customer-centric metrics.Other authorsSee publication -
The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment
Journal of Service Research
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All Publications can be viewed on Google Scholar (scholar.google.com) under my name
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All publications can be viewed on Google Scholar
Honors & Awards
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AI-100
AIM Research
The AI100 Awards are prestigious honors that aim to recognize and celebrate the contributions of AI leaders across various sectors, highlighting their achievements and fostering a community of innovation and excellence in AI.
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CDO Magazine: Top 100 Global Data Power Women
CDO Magazine
US and Canada) CDO Magazine has once again searched the globe, reached out to key influencers and industry organizations and is excited to announce our 2021 list. These women are shaping the landscape of business and pioneering the field of data and analytics. They are leveraging their talents to get real world results, to answer tough business questions and to provide true value to the enterprise, their customers and key stakeholders. CDO Magazine is committed to being a champion to women in…
US and Canada) CDO Magazine has once again searched the globe, reached out to key influencers and industry organizations and is excited to announce our 2021 list. These women are shaping the landscape of business and pioneering the field of data and analytics. They are leveraging their talents to get real world results, to answer tough business questions and to provide true value to the enterprise, their customers and key stakeholders. CDO Magazine is committed to being a champion to women in the field of data and analytics. We are proud to highlight the accomplishments of women and want to be a catalyst to advance opportunities for women in the field. We are pleased to announce our second Global Data Power Women List.
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Top 100 most influential people in data
Data IQ Global
The first and only fully-curated power list of the most influential data and analytics practitioners. Since 2014, DataIQ has been tracking the rise of chief data officers, chief analytics officers, data scientists, data governance experts and the leaders of key vendors and service providers. Inclusion in the DataIQ 100 is a notable badge of honour that is widely referenced by the individuals who make the cut.
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Black Executive Leadership Program, McKinsey & Company
McKinsey & Company
This invitation-only program convenes senior executives from the world’s leading organizations to build the critical capabilities required to lead and thrive in a world of increasing uncertainty and volatility. Executives leading or on track to leading a business unit, functional area or regional operating unit. Participants are nominated by their organization’s leaders in conjunction with their McKinsey client service team (CST).
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ANA Educational Foundation Talent Champion
ANA Educational Foundation Talent
Inspire Together celebrates Talent Champions who exemplify a commitment to nurturing our next generation of talent and investing in building a stronger bridge between our industry and academia. Talent Champions represent the entire industry – corporations, brands, agencies, and non-profits – and have worked tirelessly to create richer and more diverse talent pipelines for the benefit of all our organizations.
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BlackRock Innovator Award (Nominee)
Blackrock
Principles Award: Innovation - Bringing the best of BlackRock to our clients and challenging the status quo
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ANA Educational Foundation Talent Champion
ANA Educational Foundation
Inspire Together celebrates 50 Talent Champions who exemplify a commitment to nurturing our next generation of talent and investing in building a stronger bridge between our industry and academia. These talent champions represent the entire industry – brands, agencies, and non-profits – and have worked tirelessly to create richer and more diverse talent pipelines for the benefit of all our organizations. Please join us as we recognize their collective efforts.
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Merrill Lynch Innovation Award (for bespoke research product)
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Languages
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Spanish
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Organizations
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100 Women in Hedge Funds
Member
- Present
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