Terri Avnaim

If you want to drive impact and influence with your buyers, you want to surround them with the voices they already trust. That’s the simple explanation for the power of nearbound marketing. Including your partners in your GTM motion is a huge unlock for all parties involved. The power of ecosystem at work. At Vena Solutions, we’re focused on growth through this model and the future is bright. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Companies and GTM leaders leveraging these ecosystems at scale are driving: 1️⃣ More revenue 2️⃣ More customer delight 3️⃣ Happier sellers 4️⃣ More productive partners 5️⃣ Stronger bonds, both internally and in the market If it sounds too good to be true, that’s because it basically is 😉 If you’re interested in getting into the details, the team at Reveal just released an awesome resource. It’s a blueprint that can help you overlay your account-based segmentation and partner marketing strategy across all GTM teams AND the entire customer journey. Talk about a game changer… You can get a copy (for free!) at the link in the comments. #Nearbound #NearboundMarketing #Partnerships Isaac Morehouse Jessica Fewless Shawnie Hamer

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I'm giving a talk on "How to speedrun modernizing your tech stack" at Martech World Forum tomorrow in Santa Clara. Will be sharing the real methodology that companies like Accor Hotels, Shutterstock, and Soundcloud use to do lightning fast martech upgrades. If you can't make it and want the slides, just comment here or shoot me a DM!

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It's time for 2025 budget planning, and the alignment meeting Finance & Engineering is more important than ever. Yeah, yah. I know I'm a marketing leader, but I do think the Engineering/Finance relationship affects the entire organization when planning for the next year. This is especially true with GenAI transforming our workflows. It's crazy out there! You must back every R&D investment with solid data rather than just intuition. Lucky for us, we have Joanne Cheng as our CFO. In her latest post, she shares how Finance and Engineering can work together for more effective R&D budgeting. Read the full post to start planning with clarity and confidence: https://lnkd.in/g5dJxtx8

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Struggling with sales and marketing alignment? 🤔 You're not alone. John Eitel, our CSO, and Kelly Hopping, our CMO, have teamed up to address this critical issue in their 📚 new book, "Yes, It's Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth." In a recent Demand Gen Report article, John and Kelly share insights from the book, exploring the origins of misalignment and practical steps to foster collaboration. Read the article today to hear what they had to share: https://bit.ly/45Vqnh3 📘 For even more insights get your copy on Amazon: https://amzn.to/3VjikG3

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"Billy, please be the agency that talks about everything but ABM 🙏 " Wrote, Pe'era Feldman 🎗️. 🧤 And when Peera takes time to write, you'd better take action. 🗣 So we got talking shop, and of course she's right! ABM has been hyped up so much that many may be led to believe that if you're not doing ABM, you're slacking, lacking or otherwise hiding under a marketing rock. But ABM is not right for every company, at every stage for every goal. Thoughts? #b2btechmarketing #abm

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