Tarah Malhotra-Feinberg

Tarah Malhotra-Feinberg

Los Angeles, California, United States
7K followers 500+ connections

About

Award-winning senior executive with 20+ years of success pioneering entertainment and…

Articles by Tarah

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Activity

Experience

  • Wayfarer Studios Graphic

    Wayfarer Studios

    Los Angeles, California, United States

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Los Angeles Metropolitan Area

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    Los Angeles, California, United States

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    Greater Los Angeles Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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Education

  • Brandeis University Graphic

    Brandeis University

    -

    Activities and Societies: Founded Brandeis Television and Executive Produced, Directed and wrote series & films. Other activities: Ultimate team, lacrosse, theater, film

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    Film & TV production
    Screenwriting
    Media Business Management

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    Activities and Societies: Lacrosse, theater, student government, National Honors Society, Boy's State

Volunteer Experience

  • iMentor Graphic

    Mentor

    iMentor

    - Present 10 years 10 months

    Education

    4-year program where I'm partnered with a high school student for his entire high school career. We email weekly, meet at least once a month and I'm there to support him as he pursues his academic and personal goals.

Publications

  • The CMO's Guide to the New Facebook

    iCrossing POV

    Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.

    Other authors
    See publication
  • The CMO's Guide to Google+

    iCrossing POV

    If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways…

    If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways never before possible.

    Other authors
    See publication
  • The CMO's Guide to Google+

    iCrossing POV

    If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways…

    If you are a CMO, you might consider the launch of Google+ Pages as just another issue for your community manager to worry about. And you might be right when it comes to the mechanics of setting up your company's Google+ Page. But we urge you to take a look at the big picture: by developing a social layer that consists of content-rich platforms such as Google Plus and YouTube Premium channels, Google is giving brands an opportunity to reach people across bought, earned, and owned media in ways never before possible.

    Other authors
    See publication

Languages

  • English

    Native or bilingual proficiency

  • French

    Limited working proficiency

  • Hindi

    Elementary proficiency

Organizations

  • Producers Guild of America

    New Media Council

    - Present

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