ITC #CONFERENCEPlaybook 1:
It’s Audit & Edit time. Nope, not travel expenses. Your PROFILES.
We’re just a few weeks away from InsureTech Connect Oct 15-17, the insurance innovation industry’s marquee event.
Let’s prepare.
🤩If you’re going and have experienced #ITC before: you KNOW the tremendous opportunities for meeting people, learning and sharing ideas, supporting startups, and testing your physical endurance (not kidding).
🎉If you’re going & have NOT gone before: first, welcome! Second, it’s a LOT. The key to maximizing this opportunity? Preparation.
😢☹️ Didn’t yet register and want to go? Follow me and #ConferencePlaybook. I have an #ITC2024 ticket to give away. Details soon. 🎟️😁
AUDITS & EDITS:
✔️Get your profiles ready for #ITCVegas, for connecting and relationship-building. There’s a reason #becauseofITC pops up everywhere!
✔️Review all of your business social media accounts. Be intentional about the purpose of each. Update or delete accordingly.
✔️MASTER LIST: Capture and save each profile’s link for later reference. I use an excel spreadsheet 💚 and embed in Notes to review on desktop and mobile. With this, you can easily audit & edit all your profiles annually.
3 levels of Audit & Edit:
QUICK EDIT:
• Current photo
• Current location, company, position
• Current education, designations, licenses
PURPOSEFUL EDIT:
☑️Do your headlines & summaries quickly convey the facts in the right tone or voice to meet your goals for this profile?
☑️Review your (1) bio on your company’s website, (2) membership profiles in the associations you’ve joined, and (3) executive profile on websites of companies where you serve as an advisor or board member.
Scrutinize 👀, evaluate, update or delete LinkedIn, X/Twitter, Instagram, YouTube, Medium, TikTok, Facebook, your personal-name website. Anything that points to you professionally.
☑️This is a great habit to get into annually!
And after a big change - career move, name change, new degree or designation, relocation.
COMPREHENSIVE EDIT:
✅Now is a good time for an old fashioned Ego Surf: Google yourself.
FirstName LastName
“FirstName LastName”
“LastName FirstName”
✅Click everything clickable, everywhere. If you want to be comprehensive about your social media audit, review those personal accounts too.
SO WHAT/NOW WHAT?
Are your profiles current?
Do they message well?
Do they have working hyperlinks to current and prior employers?
To the organizations that awarded your degrees, certifications, and licenses?
To your publications?
Is your contact info current (email, cell, cross-referenced social media handles)?
Audit & Edit your profiles for content, accuracy, purpose, voice.
You’ll realize several benefits:
🚀help people recognize you in real life
🚀set yourself up for more relevant interactions and opportunities
🚀a pause to reflect on your history, a platform to create your future.
This is a foundation for success in your #ConferenceSeason. See you out there!