Stephanie Burns Robertozzi

Companies prioritize protecting their brand which I understand, but who understands the brand and customers better than the team engaging with them daily? If a competitor company is smart, they'll grab Miri and gain a competitive edge, especially competing with a brand like Chick-fil-A who doesn't understand her value. #branding #customerengagement #socialmedia #tiktok #socialmedia

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“Nothing stinks like a pile of unpublished writing.” – Sylvia Plath You know your ideas are good. You know your topic is worthy. Now get that book published! ✨ #selfpublishing #motivation #3ferns

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My favorite aspect of market research for nonprofits are personal one-on-one interviews. We have found these are the most effective way to gather the insights you are looking for as you craft the messaging and storytelling for your nonprofit. We honor each interviewee’s journey and perspective. This is where you can discover your heart, your hero, and how you impact someone’s life or change the world! #nonprofit marketing, #nonprofit research, #nonprofit storytelling

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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This week, my example of Marketing in the Wild with my MBA students was a Walmart toy catalog I received in the mail. My questions to my students (feel free to give your answers in the comments: 1. Is print advertising making a comeback? I feel like I have been receiving more print marketing pieces. Is this a new trend or an anomaly? 2. Why did I get this? My sons are in their 20s, and I have not bought toys in a very long time. I am a Walmart+ subscriber, so they know what I purchase. Was this sent in error? Were they off in their segmentation? Was it just a scattershot approach? What other questions come to mind about this marketing collateral?

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This year's Nathan's Famous, Inc. hot dog contest has gone from buns-of-glory to a full-on wiener war! Competitive eater @Joey Chestnut sponsorship deal with, plant-based meat company, Impossible Foods, has Nathan's feeling a bit ketchup-with-envy. Can he promote veggie dogs while still devouring their meaty masterpieces? This sticky situation begs the question: how loyal should your brand be to its sponsored athletes? ⚖️ But there is more, Chestnut will also be on a Netflix. Who is winning here. Joey is. We are. Click the link to relish the full article and explore the challenges (and puns!) of navigating sponsor-athlete relationships. ➡️ #sponsorfail #punnymarketing #brandloyalty #hotdogdebacle

⚡💥 Charge up your week with #MarketingTipMonday! Today’s tip is from the 2024 CommerceNext Growth Show panel, "Navigating the Digital Frontier: Strategic Insights on Tech Investments," with industry experts from IPSY, The Estée Lauder Companies Inc., Ulta Beauty and EMARKETER. 📺Watch the full session here: https://hubs.ly/Q02FBwCV0 “While AI offers tremendous potential, it’s crucial to implement it strategically rather than adopting it just for the sake of it. Focus on how AI can specifically enhance your business processes, reduce wastage and promote sustainability for maximum impact.” — Sree Sreedhararaj, CTO, IPSY #CN2024 #Marketing #Ecommerce #Retail

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