Sean Popen

Google has delayed the deprecation of third-party cookies on Chrome again. Some feel frustrated, some not surprised. We view it differently. 💡 “Whether cookie deprecation is imminent or a year away, Seedtag’s AI-powered contextual solutions remain a powerful tactic for finding and engaging with nuanced audiences through their interests, values, and passions,” said Brian Danzis, President, North America at Seedtag. “Google’s delay gives advertisers more time to test, understand, and quantify the value of alternative solutions and how they can be incorporated into targeting playbooks, ensuring a smooth transition once cookies inevitably disappear. At Seedtag we have 1000s of brands that have experienced the superior performance of AI-powered contextual and with a little more time (and data to back it up) we expect even stronger adoption of this unique approach.” Interested in learning more about Google's cookie phase-out and getting a glimpse into alternative solutions? 🔎 Read our full post here: https://lnkd.in/ep8WaRTv #CookieDeprecation #PrivacySandbox #PrivacyFirst #Contextual

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Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.

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A common theme in the world of media over the past several years has been fragmentation. The number of advertising platforms that consumers are exposed to grows daily. As a result of this cross-channel environment, the historical metrics for measuring campaign success are insufficient at best and obsolete at worst. Check out some insights on this phenomenon from my team at The Ward Group. #crosschannel #mediaplanning #mediabuying #metrics #analytics #mediastewards ‍‍‍

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AI continues to be a powerful catalyst for innovation in the retail industry. And as Gen Z sets new benchmarks for consumer expectations, it's crucial for your marketing efforts to adapt accordingly. https://okt.to/SzkRDj #ai #commercenext2024 #genz #retailtrends #futureofretail

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Retail experiences are on the move, literally. With Walmart introducing a series of pop-up shops called "The Style Tour," retail continues to focus on personalized interactions over "standard" shopping experiences. Not only does this encourage greater audience connection, but allows product presentations to showcase stories outside of an online presence. Excited to see where this trend leads. #Retail #ExperientalRetail #RetailTrends

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