Scott Weller

ROI is making it RAIN!!! (aka incremental revenue) No Seattle jokes please;) We are working with large scale publishers in News, Sports, Entertainment, Health, Travel, and Autos verticals. High volume, high frequency. STOP READIG NOW if you are not interested or incentivized by incremental revenue. Now that we have dropped nonrevenue incented/operation types, let's talk about increasing revenue. If you are selling 100% of your supply you are in a rare, probably non-optimized group. Most publisher do not and should not fill more than 75% of supply directly. Using the bottom 25% to leverage floors higher, increasing bids/ecpm. ROI allows publishers the opportunity to efficiently monetize 100% of their supply. Accomplishing this by selling unfilled outside of the direct adstack in a secondary auction or post-bid strategy. We will deliver real time market data on supply value, allowing publishers to understand supply value and flooring. Selling and optimizing your unsold is a simple and import part of a balanced programmatic strategy. ROI is the only company that is doing this and has been doing this from the beginning of programmatic. Let's talk, let's drive incremental rev!

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Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

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Need to reach the right people in the Santa Monica and Los Angeles area? Our Google Ads, Facebook Ads, and retargeting services can help! We'll create targeted ad campaigns that drive qualified leads to your business and maximize your ROI. Stop wasting ad spend and see actual results – let's chat about how to grow your business online! #DriveTrafficMedia #digitalmarketingagencylosangeles #SantaMonicaseocompany #socialmediaLosAngeles #SEOLosAngeles #webdesignlosangeles #PPC #emailmarketing #Adwords #contentcreation #SEO #branding

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Only 2 days until my session at the Seattle Interactive Conference 2024. I promise a fun #gamified session where where I will teach savvy brand leaders how to UNLOCK GAMING AUDIENCES. At my highly educational session you will discover how to tap into the massive, engaged gaming community—a goldmine for marketers struggling to reach GenZ in today's fragmented media landscape. Learn: - Key stats on the gaming market's size and demographics - Strategies for authentic engagement with gamers - Insights into gamer psychographics - Brand first tactics for the gaming space Equip yourself with a comprehensive playbook to create genuine connections in this booming arena. #gamification, #brandmarketing, #gaming, #competition

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Game, set, match - LFG!

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Calling everyone who's ever sat through an awkward creative presentation. Over the last decade, we’ve made a shift at Mortar that’s changed the game for our creative process. Instead of starting with "big ideas" and treating creative briefs as launching pads, we’ve adopted a framework focused on imagining what we want our target audience to say--that singular Aha moment of delight and surprise—and it’s paid off. I don’t remember one creative presentation that has missed its mark since we adopted this framework. The difference? Aha briefs aren’t about blasting off into the creative unknown. They’re landing zones. They’re about aligning the team and the client around a clear, shared vision of how we want customers to respond. This focus keeps the creative work sharp, purposeful, and, most importantly, effective. So, while big ideas can be exciting and captivating, we’ve found that aiming for that Aha moment—with a disciplined, collaborative approach—consistently delivers results that hit the bullseye. See www.mortaragency.com for more. #CreativeStrategy #AhaMoments #MarketingInnovation #ClientCollaboration #BreakthroughThinking #MarketingFramework #OriginalIdeas #TargetedCreativity #MarketingSuccess #BrandDevelopment

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Incredible gathering of some of Southern California’s brightest marketing and e-commerce minds. Finding time to connect without any formal agenda, making new introductions to locals in the same industry, and brainstorming on some amazing ideas (insert Monarch Bay golf outing here). Great times Nick Lamothe with Crocs, Inc., Michael Grasewicz with Pattern Brands, Lindsey Breeden the Mayor of City of El Segundo, Matthew L. with Strand Marketing, and Willy Green with Keynes Digital #friends #relationshipsmatter #itsnotwork #socal #siliconbeach #ecommerce #digitalmarketing #growthmarketing #paidmedia #retention #acquisition #retentionmarketing #acquisitionmarketing #ctv #ctvadvertising #performancetv

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Check out Noble People's latest mic drop, this time with an Op-ed in MediaPost penned by our very own wiseman Danny Weisman! We all know that the hours Americans spent watching streaming services last year surpassed linear viewing for the first time, but the buying opportunities are changing much more rapidly than consumer behavior.   As we gear up for the annual upfront dance next month, it's critical that marketers change their approach to streaming and invest in the future NOW.    Amazon and Walmart are now crashing the Netflix streaming party with significantly enhanced offerings, and with their collective data targeting capabilities, are going to upend the streaming market to your advantage. These three players will become known as the "Big Three" in streaming.   Danny's recommendations for a buying strategy that captures this new opportunity?   1 / You can still get in early for deals, so jump on it!   2 / Change your CTV mix to build your approach around the Big Three for the long haul.   3 / Get your measurement house in order because we're about to enter a whole new world of black boxing similar to those created by the social and search platforms. Full article here: https://lnkd.in/eQqH3TbQ #streaming #tvstrategy #video #mediastrategy #netflix #amazon #walmart #2024upfronts #tvbuying #tvnetworks #mediabuying #mediastrategy

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🌟🎙️ Exciting new episode alert! Join us on the latest episode of "Marketing in the Age of AI" for a captivating conversation with Courtney Haraldson from HealthSport in Northern California. With extensive experience in education, trade marketing, nonprofits, and health and fitness, Courtney offers a comprehensive look into the evolving marketing landscape. We discuss the transformation of digital tools like Canva and Adobe, the role of AI in enhancing efficiency using tools like ChatGPT and ConvertCloud, and HealthSport's innovative marketing approach across its five diverse locations. Courtney also highlights the importance of quick, effective communication in small business marketing. Gain valuable insights and practical tips from this episode. 🚀📈 Learn more by listening to the full podcast. #MarketingInsights #AIEra #HealthFitnessMarketing

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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Robin Porter talking Politics and the relevancy of reaching audiences on the platforms they trust. But first, LoopMe can help you identify, in real-time, your desired audiences and reach them efficiently, making sense of the fragmented media landscape. There’s good reason: the public may be more open to CTV ads than to the ones they see on social media. A LoopMe survey from December saw that there was a doubling of receptivity to political ads when the person spent the most time on that digital medium, which includes streaming, web browsing and podcasts. However, when it came to people who spent the most time on certain social media platforms, the opposite effect was observed. Political campaigns and agencies are taking note. “There’s not the receptivity within the social channels that there used to be, and especially in 2008 with Obama, when it was this innovative new frontier,” Porter explains. “The opposite effect is taking place. I will say that’s one of the least-talked-about platforms when the discussion is around spend allocation. CTV is the highest-discussed platform and conversation around strategy, finding audiences in that space.”

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Are you interested in staying ahead in the constantly evolving TV advertising landscape? If so, you should read about how the shift from traditional linear television to digital platforms is impacting the effectiveness of advertising efforts. Simpli.fi's ZTV solution can help you unlock the future of TV advertising through data-driven insights and targeting capabilities.

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If you are a CMO of a small to midsize company or agency with a consumer facing and want to improve how to better connect and engage with your customers, check out SPARKPLUG, a new video marketing platform. VIDEO? Yes! Did you know that over 86% of businesses use video as a marketing tool? And businesses and agencies that leverage video marketing see 66% more qualified leads annually than those that don't. Too expense? Too time-consuming? Not really. Watch the video and check out SPARKPLUG at egmsvideo.com.

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Thank you to Kendra Prasad and Superbolt for an engaging session, where we had the chance to share insights with so many incredible brands across industries. It was great to dive into the nuances of TV/CTV strategy, unpacking both common missteps and winning approaches for scaling through media. If any of this looks familiar to you and you could use a second opinion, please DM! 

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Generating content for a brand doesn't have to be painstaking. Restoration Healthcare in Irvine is taking a new approach to treating patients with complex conditions, and needed to clearly communicate what patients can expect. We sat down and walked through the questions their patients and prospective patients asked them. From that time, we were able to film over thirty videos in two days. Those videos combined with photos taken during that same time provided a year's worth of content and have been recycled as blog posts, social media posts, email campaigns, and website content. Our team will help you create a year's worth of content in two days. Contact Whole Brand Agency Today! #healthcare #marketing #content

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Want to boost your comedy revenue by 40%? 📈 Our proven 3-prong strategy combines aggressive organic social media, post-performance merchandise sales, and cutting-edge AI email marketing. Let us help you connect with fans and transform your audience into paying customers. Whether you're a seasoned comedian or just starting out, this system is designed to elevate your career and your bank account! 💼🎤 Ready to take your revenue to the next level? DM us now to get started! 🚀 #ComedyMarketing #OrganicGrowth #MerchSales #EmailMarketing #RevenueBoost #ComedianLife

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The CTV ecosystem grows in complexity each day. Countless DSPs, publishers, data partners, and more vie for media buyers’ attention. Ask yourself: Do you have the budget, bandwidth, desire, and chops to manage a roster of DSPs? What about the $$ required for inventory contracts, DMP integrations and licensing, and minimum spends? Getting the full benefit of CTV requires multiple integrations across the ecosystem, as well as expertise. That’s where Strategus comes in. As your managed services CTV partner, we support agencies and brands with: — Direct integration with 400+ CTV inventory and data partners — Cutting-edge CTV targeting, attribution, and reporting capabilities — Personalized guidance and hands-on execution every step of the way Our goal is to make your life easy, not more complex. All backed by results you can see. #connectedtv #programmatic #digitaladvertising

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