Sarah Lloyd

I joined Liquid Death three years ago today. The idea has always been to have more fun than everyone else. Because if we're having fun, it's an open invitation for everyone else to have fun with us. So here's a random, unadulterated string of moments behind the scenes at Liquid Death / Death Machine over the last three years. Because if we're not having fun, why would we even do it? Or why would we ask anyone else to care? (Appearances by Johnny Eastlund, Cookie Walukas, Scott Bizjack, Tony Mangucci, Greg Fass, but there are oh so many more.) #liquiddeath #advertising #marketing

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“Frankly, there is no one biggest challenge," says LPK’s Valerie Jacobs. “For me, as the Chief Marketing Officer of a consumer strategy consultancy, it's crucial that we keep our finger on the pulse to understand what's happening in consumers' lives—what they're desiring, what's changing—as well as our customers' lives. What's shifting in their business, and how can we help?” For Jacobs, the answers lie in aligning cultural trends to business objectives, and harnessing AI to connect like never before. Read more from her feature in Entrepreneur Magazine: https://okt.to/skAnb6 #leadership #businessgrowth #inthepress #consumerstrategy

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I never get tired of new challenges. The lump in the throat, the slight churning of the stomach, the anxious thoughts of "am I good enough, can I pull this off?" and "do I even know what I'm doing here?" make me excited. For some that may sound like bad excited. But for this art and design director, it gets me up the morning. I've learned many things in the last 10 years. But one of the most important is that when an opportunity comes up that makes you somewhat nervous and afraid, you should move toward it and not shy away. I've done many things in the last 20 years of my life, in addition to being a designer, project manager and creative director. I've boxed, been a beekeeper, gardened, been a loving pet owner for both cats and dogs, embraced being a cartoonist, became a club organizer, started playing the piano again, taught myself elementary playing of the mandolin, taught myself how to play bass guitar, and learned how to sing and play an instrument with feeling and confidence. At every one of these challenges I was uncomfortable. My pastor calls it "holy discomfort". Whatever is holding you back, especially if its design- and creative-related, jump in. Don't hold back. Whatever your first thought is, pick up your sketchbook and draw out that idea in pen and ink, no going back, no erasures. Let it settle for a bit, then begin anew and reinvent what you started with. Examine it later with a fresh pair of eyes, and repeat the reinvention. Then look where you are. I bet you're more confident and knowledgeable about the challenge than when you first began.

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OK COOL just dropped an incredible trends report on Gen Z and Gen Alpha. It’s giving serious market research energy, but make it thoughtful, well-designed, and unapologetically authentic. In a sea of audience research that often oversimplifies, this report is a breath of fresh air. It dives deeper, offering nuanced insights and actionable recommendations. #GenZInsights #GenAlpha #AudienceResearch #ConsumerTrends #OKCool

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