Sam Nam

Dealers must pay attention to the DSP (Demand Side Platform) used to place their ads for several key reasons: 1. Ad Placement Optimization: A good DSP ensures your ads reach the right audience at the right time. If a DSP isn’t optimized, ads may miss potential buyers or show up in irrelevant spaces, wasting your budget. 2. Data-Driven Targeting: The right DSP leverages customer data (like from STEALTH’s CDP) to precisely target high-priority leads. This enables more efficient ad spend, showing ads to users likely to convert based on their profile, behavior, and intent . 3. Performance Monitoring: Dealers need a DSP that provides real-time data and insights into how ads are performing. This allows you to adjust strategies swiftly to improve ROI and customer engagement . 4. Maximizing Budget: A poorly selected DSP can inflate costs without delivering quality leads. Focusing on performance-driven DSPs ensures you’re not only spending wisely but also increasing conversions through precise targeting and dynamic bidding . Understanding and selecting the right DSP is critical to drive sales, reach your target audience, and optimize ad spending. So ask your agency partner who they use. If they refuse to tell you or give you a line about using multiple DSP’s run far, run fast and don’t look back. #DealershipMarketing #DigitalAdvertising #DSPOptimization #TargetedAds #CustomerData #AdPlacement #SalesBoost #MarketingROI #AdTech #LeadGeneration #AutomotiveSales #RVDealership #MarketingAutomation #DataDriven Coast Technology LLC

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Are you ready to supercharge your programmatic advertising strategy? Our latest article delves into actionable tips and top strategies to maximize your ROI in the ever-evolving world of programmatic. Discover how data-driven decisions, precise targeting, and innovative tactics can give your business the competitive edge it needs. Don't miss out on these insights: https://lnkd.in/esRhZ2hR P.S. Have questions or thinking of building your own programmatic platform? We're here to help! Contact TeqBlaze today to discuss your programmatic advertising needs. #programmatic #programmaticadvertising #insights #ROI #TeqBlaze #adtech

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The $100B Question: How Do We Create a Better Retail Media Ecosystem? 🤔   Retail Media is on track to reach $100 billion in the Western world, but Amazon dominates, leaving the rest of the market fighting for a fair slice of the pie. Brands face a fragmented landscape, and users are frustrated by intrusive ads and cluttered experiences. 😑   Tomorrow, Pentaleap will officially launch to lead retail media networks towards a more open, efficient ecosystem.🚀   On September 17, at the IAB Connected Commerce Conference, we'll explore how democratizing retail media can address these challenges. The IAB has always championed a fair and transparent marketplace, recently setting measurement standards that benefit the industry.   Shout-out to Jeffrey Bustos for bringing me on board! Excited to share the stage with Kimberly Kelmelis, Hillary Slattery, Melissa Gallo, and Deepak Jose to discuss how we can build a better retail media future for retailers, brands, and consumers alike.   Join us to see how we can shape the future of retail media! #amazonads #retailmedia #commercemedia #advertising

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Do Loyalty Programs Work? Chipotle think so https://lnkd.in/g-stxAr8 They have used Chipotle Rewards to boost transactional frequency across all segments plus substantially grow app ordering. Lots of loyalty programs do work: https://lnkd.in/gK76vZPH Chipotle Mexican Grill #doloyaltyprogramswork

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Frequent creative refreshes: - Meta says to do it 2x a month - We say 4x a month/1x a week Most DTC brands don't hit 2x, much less 4x. But if you want better performance, frequent refreshes are a key lever to pull.

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TCPA Changes Coming: A 2025 Wake-Up Call ⏰ Big shift ahead: ▪️ No more selling leads to 20+ companies ▪️ Consumers must consent to EACH company ▪️ Starts January 2025 Smart companies are already moving: 3rd Party ➡️ 1st Party Leads Real Numbers: One client's 90-day shift showed: ▪️ 4x more converted loans ▪️ Better contact rates ▪️ Higher pitch rates But here's the catch: You can't flip a switch overnight. You need to: ✔️ Plan the transition ✔️ Test new numbers ✔️ Adjust sales processes ✔️ Reallocate budgets Warning: January 2024 isn't optional. It's mandatory. The clock is ticking... DM to see if rebel iQ can help you prepare and thrive in 2025. #mortgage #realestate #insurance #leadgeneration #TCPA #rebeliQ

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Instacart not having negative keywords as an option is the best example of what "machine learning" actually costs brands to support. The best solution I've found? Take their auto applied keywords and make their bid the lowest possible (30 cents). I built a really solid ads structure supporting each of our Target sku's and woke up to us bidding on "Ben and Jerry's" as a "optimized auto applied suggesition" for our Vanilla Ice Cream Whey. Gee, I wonder what sophisticated dev team decided "auto bid on product title". Yeah, in the world of CPG there could neeevvverrr be issues with that. Who leads this team and how much do you make. (Hint: too much). Happy Friday to everyone except overpaid leadership that don't actually understand what they're building and get paid boat loads of money for it.

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Wanna know why so many Google Ads strategies fail long-term? ↓ An overreliance on Return On Ad Spend (ROAS). ROAS alone is a poor metric to rely on, yet 25% of Google Ads ‘gurus’ have it in their bio. - Overheads - Product margins - Customer lifetime value - Payment processing fees - Offline sales driven by ad spend - Direct & Organic sales driven by ad spend ROAS is a vanity metric. Some ‘marketers’ are too deep in the weeds of vanity metrics to even consider these factors ↑ Business-minded marketing that accounts for them is what achieves long-term results. And that's what we do at Trafiki. #GoogleAds #GoogleAdsTips #DigitalStrategy

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DTC managers at multi-channel revenue brands are getting under-credited. Let me explain. I talk to dozens of brands per year that: • Sell across 3 primary channels (DTC, in store, Amazon) • Have "growth" or "performance" laddering into the DTC team • Track P&Ls separately across each rev stream It's usually the CMO or the VP of Growth or whoever manages the DTC line item who reaches out to me. They say something like this: "Ben, I keep having to cut my ad budgets because my DTC revenue is barely growing and efficiency is terrible! Can you help improve our marketing program?" This is a classic case of where company structures and KPIs dictate performance. The poor DTC manager is out here thinking that their growth marketing program is bad, but, in reality they've misdiagnosed the problem. When I dig in further with them, I end up finding out: • The DTC marketing budget is 90% of the ad budget • Amazon and in-store are both growing very well • There's no clear reason why a customer would buy direct Here's the harsh truth: it is very very VERY hard to make people buy in an experience that they don't prefer. Direct to consumer ecommerce is still only 13% of all retail transactions in the US. 13%! That's it! People prefer to buy on Amazon, or in Target, or at Sephora. Why wouldn't they? They've spent tens of billions of dollars building a brand that has a wide assortment of access, best prices, best fulfillment, etc. How can the lil ol' DTC manager compete? When I start to ask how the DTC team is being measured, it is usually some combination of: • DTC revenue over performance marketing costs • Touch based attribution performance • Customer surveys and trends How is it fair that 90% of the marketing budget is going toward something that's likely to only produce 13% of the sales? That doesn't mean that the marketing is ineffective, on the contrary, it means that the brand is measuring wrong. The Amazon and in-store team get all the credit while the DTC manager gets shafted. So how can you fix this? Properly understanding the contribution of ALL marketing across ALL revenue and customer interactions. We often see an equal if not GREATER contribution to incremental revenue and customer acquisition across Amazon and in-store than in DTC, even from "performance" campaigns that are driving directly to the website. Yes, really. For example: a performance Meta campaign might have a 1.5x incremental ROAS on DTC, a 1.5x incremental ROAS on Amazon, and a 1x incremental ROAS on in-store retail. That's a total of 4x iROAS vs the "proven" 1.5x iROAS. See it all the time across hundreds of tests and marketing mix models. Reach out to me and I can help dig you out of this pit. #dtc #attribution #incrementality #omnichannel

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Hot take: selling in B2B is actually easier than DTC. (My B2B team is probably rolling their eyes right now). In DTC, the brand is selling and communicating to the buyer directly. That buyer's decision making is non-linear and subjective: • Do I want this thing • Do I even need this thing? • What about these 5 other things? • Will it actually make me feel better / happy? This is where a lot of the concept of "brand" comes from. There's a status association with certain products and the network effect of that individual buyer's psychology with all of their other "inputs." In B2B, it's actually super simple. A product or service needs to do one of two things: 1. Make the company money 2. Save the company money Really highly valuable products do both. If you -- as a seller in a B2B context -- can demonstrate to your prospective client justification for why it will do one or both of those things (make or save money), then it's an "easy" decision. The difficulty in B2B comes in from the nature of the buying committee, high contract values, budgets, and long decision cycles. You have to do the convincing at multiple points of the organization, and those stakeholders might have different priorities, might not believe you, etc etc. But again, if your pitch is clear and credible, and the scenario that you present is pretty undeniable, why would any organization refuse you? (Note: this doesn't really apply to true enterprise sales because enterprise is more like dealing with a small country than an actually functional and coherent organization). But if you're, like me, selling services for 5-6 figures a month to brands that are sub $1 billion in revenue, it's straight forward: "Here's how I'm going to make you more money than I cost." "Here's how I'm going to save you more money than I cost." If you want to see my pitch first hand -- reach out and I'll show you how we can pay for ourselves easily. #b2b #sales #revenue

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Not sure how to transition your PMax campaigns to Standard Shopping?  Tune in for a quick lesson from John on how to set up categories, ad budget, and more.  💡https://lnkd.in/eg2qyFxn #googleads #standardshopping #pmax

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Some solid advice here!

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Last chance to get 61 DTC strategies for an explosive Q4. (and it's completely FREE) These strategies will help you: 🚀 Increase conversion rates 💸 Boost average order values 🔒 Lock in customer retention No fluff. Just actionable strategies you can use immediately: - In your ads - Across your email & SMS marketing - To optimize your website These strategies are already powering some of the biggest DTC brands. You’ll get real-life examples and step-by-step instructions to do it yourself. Oh, and did I mention? It’s 100% FREE. Click here to download it now - https://bit.ly/3W70Pdy #cro #digitalmarketing #ecommerce #dtc #shopify

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9/10 eComm brands I talk to struggle with attribution & don’t know if their ad spend drives an incremental impact on their store. This is something we’ve been battling with for the better part of 2024. It’s especially important for our brands that spend over $5000/day. Looking at the Facebook or Google ads manager has proven to be pretty unreliable... So one way to solve this issue is using post-purchase surveys which we try to set up for every client we work with. Asking people how they first heard about you will give you probably the most accurate representation of which channel is working best for you and which channel is wasting your ad spend. We track responses daily and use internal spreadsheets to track the total New Customer CPA which you can monitor while scaling the ad spend on 1 channel and maintaining your ad spend on every other channel. 3 questions I advise every eComm brand to include in their PPS are: ✅ How did you first hear about us? ✅ How long have you known about us before deciding to purchase our product? ✅ What are you most looking forward to from your purchase today? You have to do everything in your capabilities to understand the customer journey otherwise you might be easily lighting your money on fire.

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I LOVE the approach Liquid Death took to rapidly grow on Amazon. Here’s what they did: 1. Leveraged Their Own Website to Drive Traffic Anytime a visitor clicked “Buy” on the Liquid Death site, it redirected them straight to Amazon. This way, all their brand-level marketing—from social media to national ads—funneled customers directly to Amazon. External traffic is gold for Amazon’s algorithm. The more external traffic you drive, the better your product ranks. So, Liquid Death wasn’t just getting buyers—they were boosting their organic visibility. 2. Became Their Own Amazon Brand Referrer Liquid Death took it a step further by signing up for Amazon’s Brand Referral Program. This means they earned an additional 5-10% commission on every sale they drove to Amazon. They essentially paid themselves back for sending customers over! In a low-margin, high-shipping-cost category like sparkling water, every dollar counts. This allowed them costs and gain a competitive edge. 3. Rapid Category Domination Within 3 months, they snagged a Best Seller badge in the insanely competitive sparkling water category. That’s nearly unheard of. They mastered Amazon’s ranking system with external traffic and reaped the benefits of their own referral program. This combination spun the Amazon flywheel faster than typical PPC alone. If you have strong brand equity outside Amazon, use it! Drive external traffic, capture Amazon’s algorithm boost, and use the Brand Referral Program to recoup your ad spend. Liquid Death just proved it’s a winning formula.

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Dear DTC/CPG founders: Here's the only way to vet a growth marketing consultant (Meta ads + landing pages + retention)... Just ask them this question: Have you 🫵 ever scaled a brand like mine from ZERO to 7, 8, or 9 figures (whatever your goal is)? The answer should be a simple yes (followed by an example) or no. That's it! Don't pay ANYONE to learn on your dime (that includes junior agency employees)... especially with such an important responsibility that will make or break your business.

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