Ryan O'Hara

After working with 50+ DTC brands, it’s amazing how few leverage email to acquire social proof. DTC brands, are you asking for reviews via email? (integrating your reviews app with Klaviyo is a great place to start, if available)

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Struggling to convert your hard-earned website traffic? Tune in for Sahil Patel's #WednesdayWisdom on leveraging the power of A/B testing for higher conversions: 📈 Maximize existing traffic with low-hanging fruit wins 🎲 Beat the odds by running proven winners ⏳ Stay patient and persistent for long-term success Sahil Patel, CEO of Spiralyze, is a seasoned pro in driving conversions—these actionable insights can supercharge your optimization efforts and translate to real business impact. If you’re looking to accelerate your testing program, reach out to [email protected] — we’ll introduce you to Sahil to explore how Spiralyze's expertise can help. 👋 Tom Shapiro, Becky Lawlor, Jon Russo, Jarrett Fleagle, Reuben Ramirez, Jason Therrien, Josh Mait, Elyse Flynn Meyer, Alexander Ferguson, Brent Keltner, Deepak Garg, Alan Hart, Marc Reichel, Curtis Sparrer

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According to RollWorks, more than 80% percent of the most successful account-based marketing organizations have a strong ICP (Ideal Customer Profile). Organizations with a strong ICP also reported 68% higher win rates. Don’t go blindly into your marketing. Nail down and document your ICP to hone your messaging.

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How we helped Gozney generate 255x ROI, generating over 8 figs through Email Marketing alone Case Study Breakdown 🧵 We partnered with Gozney back in 2021 when they were looking for a reliable email partner to supercharge the growth of their email channel. They had an A++ product but were unsure about the best practices to build the foundations of their email channel. These are the problems they were facing: 1/ Low Email Revenue: They were sitting below 5% in email attributed revenue when we first took over the account. They wanted to increase this number to 25%+ 2/ Limited automations and Customer Journey: They were missing majority of their core flows, as well as having zero advanced flows. These are crucial as they help guide new subscribers seamlessly from awareness to conversion to advocacy 3/ Inconsistent brand messaging: As a fast-growing DTC ecom brand that was battling for the top spot in their industry, branding was very important to them. They had discrepancies in brand messaging and design across their emails. Their goal was to create email copy and designs that accurately captured their brand’s distinct identity. These are the high leverage strategies we implemented for Gozney... 1/ Complete recreation of Welcome Series: We understood the importance of first impressions for their subscribers. We redesigned and mapped out a new customer journey here subscribers would develop a holistic understanding of the brand with a warm embrace. This included creating specific emails featuring their 2 main cornerstone products, whilst also placing a large focus on educating the audience by showcasing their vast range of blogs, recipes, and cooking tutorials. As their product was high-ticket, we placed a huge emphasis on including UGC and customer reviews across the entire Welcome flow. 2/ Product-Specific Abandonment Flows Creating product-specific abandoned checkout and browse abandonment flows allowed us to send highly targeted and relevant emails to our subscribers Whenever a user would view a product or add to cart, they received an email specifically about that product which featured product-specific USPs, product-specific reviews and relevant UGC 3/ Consistent Campaign Strategy We planned out their calendar ensuring we implemented the perfect mix of promotional & educational content Resulting in a more nurtured audience, whilst also skyrocketing conversions. On top of our normal recipe/blog campaigns, promo emails, and product feature campaigns, we also included relevant national holidays such as ‘National Pizza Day, ‘National Cheese Day’, etc, to add more personality to their emails and increase engagement. The results? 👉 255x ROI on Email Marketing 👉 Consistent 35%+ email attributed revenue 👉 8+ figures in email revenue generated 👉 4x List Growth And a very happy client That's all for this case study breakdown! 

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Syncing your CRM with your online presence is the key to closing more deals. Let me explain… A prospective customer visits your blog twice. First, he reads about your material comparisons for your product category. Next, he reads a piece on maximizing square footage value in multi-family.  Your CRM captures all this information. Now, your sales team knows exactly what he's struggling with and instead of a generic sales pitch, they will get straight into how your solutions can help his specific pain points. This isn't just about being efficient. It's a powerful way to connect with customers. You can take this up another notch by aligning your sales and marketing teams around this data. Your sales team shares common customer pain points and your marketing team creates targeted content to address these issues. When a potential customer engages with this content, your sales team is alerted and tailors their conversations accordingly. This frictionless integration between sales and marketing creates an incredibly effective feedback loop.  ✅ It makes your content relevant and more valuable to potential customers ✅ It makes your marketing matter to your sales team  ✅ It gives your sales team the right connection point with the marketing team  ✅ It delivers customer insights to the sales team and helps them win more deals. So, if you want to turn your data into a competitive advantage: 1️⃣ Sync your CRM with your website 2️⃣ Share customer website activity with your sales team 3️⃣ Train your team to use data to understand and address customer needs This type of alignment will increase leads, revenue and close rates. Period. #marketing #salesandmarketing #buildingmaterialsmarketing

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