Romeeta Sukhtankar

Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/eWWh3cGk

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Great chatting with Siddhartha Ahluwalia and Neon team on navigating your career in tech among other things. (Since you are here, if you want to work with me, check out https://lnkd.in/edib9qQW)

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How does Google reportedly position itself to gain an advantage? Recent evidence from the Department of Justice's antitrust case in the U.S. highlights the impact of unified pricing rules (UPR). As AdExchanger explains, UPR streamlines the way ads are priced and managed in Google’s ad stack, creating consistency. However, it also removes variable pricing floors within Google’s ad server (DFP), concentrating control with Google. While this has raised questions about its effect on publishers, I believe that by bringing practices like this into open court, we have an opportunity to foster a more equitable and transparent ad tech industry. I’m optimistic that these discussions will ultimately create a healthier environment where publishers can thrive.

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Audits available for Amazon PDPs and retail reviews. Hit us up for your customized report!

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If we’ve been connected for some time now, you've probably read posts of mine talking about working for the Amazon Associates program. It's been a big influence on my journey in affiliate marketing, as an advertiser with Amazon, a publisher, and now on the agency side with Perform[cb]. In a nutshell, if you're already selling products on Amazon, you're reaping the benefits of Amazon Associates. But let's face it, there are some frustrations with the lack of control, transparency, and ability to connect with creators. This is where Levanta comes in. Levanta is an Amazon Affiliate Platform that helps sellers connect with revenue-generating creators, affiliates, and influencers to promote their Amazon storefront. I've been fortunate to witness Levanta's growth from the early days and engaged with one of the co-founders during development. Now, we are proud to offer this innovative platform as a new service at our affiliate agency. The Levanta platform allows users to set up an affiliate program that directs external traffic to the brand’s Amazon listings. With it, you can tweak commissions, engage directly with creators, and gain more transparency over conversions. For those still scratching their heads about Levanta vs. Amazon Associates, they've got a great post breaking it down: https://lnkd.in/gEb6ktex Plus, they've shared how brands are successfully using the platform: https://lnkd.in/gyBJmNkE Now, I get it—managing an affiliate program, especially one with an Amazon focus, can be a handful. That's where agencies like us come in. At Perform[cb], we've got a team of Amazon and Levanta experts ready to lend a hand. With our proven track record of success, we're eager to discuss how we can support you. Need an exclamation point on this? Perform[cb] recently onboarded a client launching on Levanta in the outdoor category. In just one month, our team transformed it into a program generating hundreds of thousands of dollars in sales PER MONTH! And that’s not all - this program now holds top slots in listicles and product review sites. Ready to chat? Reach out for a no-strings conversation about how we can help you: https://bit.ly/3xBKpQJ Ashley S.

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Looking for discounts and giving products a second life? Check out the rebranded Amazon Resale: “Whether you’re looking for discounts on some of your favorite items, or prefer buying used because it can extend the life of products, with Amazon Resale, you can find discounts on a wide selection, including quality used, pre-owned, or open-box products across favorite brands—from tablets, to furniture, pet supplies, and more.”

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