About
TL;DR
A mindful team leader that brings the right balance of creative and analytical…
Articles by Rani
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Have you had ‘the talk’ with your boss? If not, it might be time to discuss protection.
Have you had ‘the talk’ with your boss? If not, it might be time to discuss protection.
By Rani Lofstrom
Activity
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Bloom at your own pace. Find what brings you joy. Show the world your value — your way!
Bloom at your own pace. Find what brings you joy. Show the world your value — your way!
Liked by Rani Lofstrom
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It’s one thing to perform and another for your performance to be acknowledged. I’ve been promoted to Sr. Technical Specialist where I’ll continue…
It’s one thing to perform and another for your performance to be acknowledged. I’ve been promoted to Sr. Technical Specialist where I’ll continue…
Liked by Rani Lofstrom
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Well, after 2,384 days—6.5 years—it's time for me to bid farewell to LinkedIn. This place has been more than just a professional network; it has been…
Well, after 2,384 days—6.5 years—it's time for me to bid farewell to LinkedIn. This place has been more than just a professional network; it has been…
Liked by Rani Lofstrom
Experience
Education
Licenses & Certifications
Projects
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Microsoft Copilot for Security Launch
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Generative AI has been the hot technology buzzword of 2024 and the number of new genAI products brought to market in recent months are too many to count. Standing out in a noisy crowd like this takes a comprehensive and thoughtful product marketing strategy that must include special elements to make the industry take notice.
General availability for Copilot for Security was announced in March at Microsoft Secure. The keynote leveraged CGI graphics to make announcements and research…Generative AI has been the hot technology buzzword of 2024 and the number of new genAI products brought to market in recent months are too many to count. Standing out in a noisy crowd like this takes a comprehensive and thoughtful product marketing strategy that must include special elements to make the industry take notice.
General availability for Copilot for Security was announced in March at Microsoft Secure. The keynote leveraged CGI graphics to make announcements and research study results more engaging. Preceding this event, the team held two in-person events for media and analysts to educate them about the new solution, share results from our productivity study and talk to real users, both customer and partner. This prep work garnered 214 pieces of media coverage and positive analyst sentiment, such as this quote from Forrester: “For security teams already leaning on Microsoft Sentinel, Defender, Entra, Priva, Intune, and Purview, this is a no-brainer add-on that will help their teams become more productive.” This broadscale coverage resulted in a record-high uptick in Microsoft’s stock price.
In order to extend the launch moment, we built a thought leadership campaign with Levar Burton and an interactive installation at RSA Conference to make the difficult concept of AI-powered security easier to understand by turning it into a futuristic science fiction mission, given to you by Levar Burton. The installation was recognized as a top 5 exhibition at the 40,000-person event "The members of our editorial team would never classify themselves as cybersecurity experts, but the savvy use of pop culture references and gamified explanation helped us understand Microsoft's offerings at warp speed."
Numerous other content pieces, comms and other material were developed through broad team collaboration, but we are limited in word count.Other creators -
DefenseStorm | Company Rebrand
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In less than 2 months, we rebranded our company as DefenseStorm (formerly Praesidio, Inc.) Our goal was to minimize impact to the business and our lead generation/ branding efforts, while also ensuring that our new brand was positioned for to stand out in the vastly competitive cybersecurity industry by showing our personality and thought leadership.
Work included:
Project plan creation and daily tracking in war room
Name selection: Creative brainstorming, Trademark search, URL…In less than 2 months, we rebranded our company as DefenseStorm (formerly Praesidio, Inc.) Our goal was to minimize impact to the business and our lead generation/ branding efforts, while also ensuring that our new brand was positioned for to stand out in the vastly competitive cybersecurity industry by showing our personality and thought leadership.
Work included:
Project plan creation and daily tracking in war room
Name selection: Creative brainstorming, Trademark search, URL selection
Refresh for all existing marketing content and sales collateral
Updated all web content, designed technical architecture to ensure zero downtime and minimize SEO impact.
Established new social media accounts with ongoing campaign to get existing subscribers to follow
New branding materials: positioning framework, brand guidelines, logos/icons/ templates
New marketing content for new product introduction and market expansion
Segmented notifications to investors, customers, prospects, blog subscribers, etc.
Internal launch training
System migrations
Press outreach: Exclusive with Geekwire, press release published by 204 media outlets with 233,210 headline impressions
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VWdealers Online
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The goal of this project was to create a microsite that offers Volkswagen dealers information about their website program, as well as highlighting new features / products that are available to them.
Other creatorsSee project -
Cobalt Talent Ad Campaign
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The Cobalt Talent campaign focused on four Cobalt employees from around the company and featured what they did at work and outside of work, and how those things tied together. The linked video was one of four videos created for the campaign, which also included outdoor and print publication advertising and social media exposure.
Other creatorsSee project
Recommendations received
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Join now to viewMore activity by Rani
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Yes, I work full-time. Yes, I have young children. Yes, this is a conscious choice. And most importantly: I love what I do. Yesterday, after yet…
Yes, I work full-time. Yes, I have young children. Yes, this is a conscious choice. And most importantly: I love what I do. Yesterday, after yet…
Liked by Rani Lofstrom
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I'm celebrating 17 years at Information Security Media Group (ISMG) today. Thanks to each of you who's reached out to congratulate me. It was a far…
I'm celebrating 17 years at Information Security Media Group (ISMG) today. Thanks to each of you who's reached out to congratulate me. It was a far…
Liked by Rani Lofstrom
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Are you looking to start learning some AI security? (of course you are!) We've just released this learning path that will take you through some of…
Are you looking to start learning some AI security? (of course you are!) We've just released this learning path that will take you through some of…
Liked by Rani Lofstrom
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I am so excited to share that I was selected as an honoree for the Top Women in Marketing 2024, in the Product Marketing category for my work on…
I am so excited to share that I was selected as an honoree for the Top Women in Marketing 2024, in the Product Marketing category for my work on…
Shared by Rani Lofstrom
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More log data = better threat hunting.
More log data = better threat hunting.
Shared by Rani Lofstrom
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I am honored to congratulate Thomas Knudson on his promotion to Partner Security Manager! Thomas is the engineering leader for the internal…
I am honored to congratulate Thomas Knudson on his promotion to Partner Security Manager! Thomas is the engineering leader for the internal…
Liked by Rani Lofstrom
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