Jim Delulio

Introducing “The Multichannel Communications Playbook,” a step-by-step guide to using an integrated, multichannel approach to achieve greater ROI and maximum visibility for your content. Download now and unleash the full potential of your campaign!

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One of THE most important jobs of PR in any organization is evaluating ALL opportunities for downside risk vs potential upside. Sometimes (and by that I mean often) PR guides the org to do things that will protect the brand and not put it in jeopardy. If you find an org stepping in it that is because PR didn't do its main job. This is a "first, do no harm" type of situation. Good to be creative. Bad to be creative—and stupid. So let's say you're working for the Paris Olympics Opening Ceremonies and someone comes in and says "I really think we should do a parody of The Last Supper using transvestites...." If it's me on point, PR kills that idea almost instantly (probably before the sentence ends)—and if PR isn't gonna do it, you can almost ALWAYS count on Legal to step in. Evaluating Downside Risk—It's a real thing. PR needs to step up in these companies that are being very careless and reckless with their brands. #publicrelations, #pr, #strategy, #risk

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Build Resilience from the Inside Out. What separates the good from the great in high-pressured careers like PR? According to research, 75% of performance is determined by character - not competence. In this episode of #imPRessions, Peter Rea shares how developing virtues like courage, compassion and hope can help you thrive under uncertainty. If you want to boost your ability to perform under pressure, stream this episode. The Pollack Group

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👀 Fun truths from Usher Lieberman to start your Monday (💻 + ☕) PR is PR is PR in some ways. Tune in to Coffee with Communicators for some wonderful insights from his 25+ year career in comms. Subscribe here: https://lnkd.in/gBPt76UR #CWC #communications #PR #newsletter

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A new survey from PR measurement platform Memo is a feel-good story for chief communications officers and their teams, but there is a catch. The survey highlights a 34% increase in communications teams reporting directly to the CEO versus last year and a 26% decrease in comms reporting to marketing. In today’s complex, politicized, multi-stakeholder world, getting communications pitch perfect is mission critical for every organization. That’s more likely to happen when comms teams have the CEO’s ear. BUT: The more separation there is between comms and marketing functions, the greater the risk of strategic dissonance between earned and paid media. Blending them creates powerful synergy. Here are 8 ways to do it, starting today: 1. Align your messaging across earned and paid channels for cohesive brand storytelling. 2. Amplify earned media coverage using paid to reach audiences who don’t consume through traditional channels. 3. Boost press coverage with paid media to enhance credibility and trust. 4. Extend the lifespan of strategically relevant earned media using engaging paid formats that keep the story alive. 5. Ensure a well-rounded narrative by promoting owned content that fills gaps in your brand story not sufficiently covered by the media. 6. Redirect key earned media storylines to specific audience segments (e.g., investors, future talent) by leveraging niche paid targeting. 7. Transform earned media outcomes into compelling multimedia formats — animations, videos, or carousels — to enhance your storytelling. 8. Report results holistically by showing exec teams how earned and paid media can work together to create greater impact. A well-rounded, cohesive media strategy is essential for breaking through the clutter. Separate reporting lines and bifurcated budgets shouldn't stand in the way. ♻️ Repost if you find this helpful or add to my list of tips. How do you integrate earned and paid media? #CommsStrategy #EarnedMedia #PaidMedia

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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If you're thinking about hiring a PR partner. Consider who you will be working with and that this relationship may last for years and be measured in many different ways. Read my latest! #PR #partnerships #revenuedriver #reputationbuilder

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