Chris Price

Platinum Internationalist Award for Innovation in Media, for the Samsung Digital Imaging "Life's a Photo: Take It" global campaign

IAA Platinum BrillIAAnce Award for Samsung Digital Imaging "Life's a Photo: Take It" global campaign

2013 Mobi Award: Best Mobile/Social Integrated Campaign for Samsung Digital Imaging "Life's a Photo: Take It" global campaign

Adweek Media Plan of the Year Award: Mobile.
Samsung Digital Imaging "Life's a Photo: Take It" global campaign

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OMMA Award for the Samsung Digital Imaging "Life's a Photo: Take It" global campaign

Bronze Content Marketing Award for the Samsung Digital Imaging "Life's a Photo: Take It" global campaign

Internet Advertising Bureau

Gold Internationalist Award for Innovative Digital Marketing, for the Samsung Digital Imaging "Life's a Photo: Take It" global campaign

Silver Smarties Award (Product / Services launch) for the Samsung Digital Imaging "Life's a Photo: Take It" global campaign

Samsung Smart TV, "Smart-Fencing," Starcom Media Vest (Global)

Smart targeting enabled SoLoMo campaign to drive consumers to play games exclusively on Samsung Smart TV in retail stores in US, UK, Canada, and share the experience on their social networks.
Location based data was leveraged to identify tech enthusiasts, as well as serving dynamic mobile ads right when the consumers are nearby the stores.

Creative Media Awards Finalist (Online Media: Branding) for Samsung Digital Imaging

Gold Internationalist Award for Innovative Digital Marketing, for the Samsung Digital Imaging "Caught on Samsung" global digital campaign

OMMA Award for the Samsung Digital Imaging "Caught on Samsung" global digital campaign

IAC Best Electronics Social Media Campaign Award for the Samsung Digital Imaging "Caught on Samsung" campaign, in partnership with Conde Nast

Re-branding efforts for TLC.

TLC's ad sales and ratings were down and viewers were emotionally disconnected from the network. With the heydays of Trading Spaces long gone, viewers and ad buyers weren't sure what TLC stood for any more. TLC needed a new identity. We resonated with a lifestage and we created a strategic platform that would define the network as something more than just a TV channel. Based off human truths, the Life Lessons campaign took TLC in a new direction. The Campaign… Show more

Re-branding efforts for TLC.

TLC's ad sales and ratings were down and viewers were emotionally disconnected from the network. With the heydays of Trading Spaces long gone, viewers and ad buyers weren't sure what TLC stood for any more. TLC needed a new identity. We resonated with a lifestage and we created a strategic platform that would define the network as something more than just a TV channel. Based off human truths, the Life Lessons campaign took TLC in a new direction. The Campaign revitalized TLC, increased ratings and engaged our viewers.

https://www.effie.org/case_studies/case/103 Show less

Rising Allstar

Gold EFFIE for the launch of XboxLive

Microsoft, with zero console gaming heritage or credibility, had no right to succeed in a category dominated by the all - powerful brands of Sony Playstation and Nintendo. Despite being late to market, and vastly outspent by the competition, Xbox displaced key established competitors to become the #2 global player and the #1 threat to Sony Playstation's market lead. Xbox effectively connected with consumers by showcasing its online capabilities and… Show more

Gold EFFIE for the launch of XboxLive

Microsoft, with zero console gaming heritage or credibility, had no right to succeed in a category dominated by the all - powerful brands of Sony Playstation and Nintendo. Despite being late to market, and vastly outspent by the competition, Xbox displaced key established competitors to become the #2 global player and the #1 threat to Sony Playstation's market lead. Xbox effectively connected with consumers by showcasing its online capabilities and technological superiority over Sony. In 2004, Xbox, using an innovative strategy based on the "social" aspect of gaming, closed the gap with PS2 by 36% points and even outsold Sony Playstation by over 100K units in April 2004. This change has firmly established Xbox's goal to be the leader of video gaming entertainment.

https://www.effie.org/case_studies/case/258 Show less