Jonathan Clark

Jonathan Clark

Stamford, Connecticut, United States
5K followers 500+ connections

About

A versatile Digital Marketer with 15+ years experience working in various roles including…

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Experience

  • Moving Traffic Media Graphic

    Moving Traffic Media

    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Middletown, PA

Education

Licenses & Certifications

Publications

  • POV: Google Penguin 3.0 Impact on SEO Strategies

    Razorfish

    In Google’s ongoing quest to provide searchers with a great user experience and high quality sites that fulfill their information needs, they introduced the Penguin algorithm update on April 24, 2012 targeted at “webspam”. The Penguin algorithm has had five updates with the 3.0 refresh being the latest that started rolling out on October 17, 2014. The timeframe for the complete rollout is expected to take a
    few weeks.

    Other authors
    See publication
  • Social Media + SEO: Keyword Research and Content Creation Strategy

    Razorfish

    Whether you use the term integration or convergence, combination or synthesis, the holy grail of SEO 2.0 (and marketing in general) is being able to leverage data across all channels – information technology, marketing and design – in order to drive consistent improvement on performance across all media. Social media is an exciting space that is rapidly forcing us to change how we think about SEO … for the better.

    See publication
  • Link Building Reporting – Measuring KPIs, ROI and Success

    It's the age-old question - how do I measure link building? By following these three steps you'll set yourself up for success and achieve your link building goals. Read more!

    See publication
  • Razorfish POV: Google SSL Search Analysis

    Razorfish POV

    Google recently announced the use of SSL Search for those users signed into their Google accounts. This means that Google has stopped passing the organic keywords that referred traffic to websites whenever users are logged into their Google accounts and conducting searches on Google.com.

    Despite an early prediction from Google of single-digit percentages of impacted traffic, based on Razorfish’s analysis, this change is currently impacting an average of 12% of the organic referrals…

    Google recently announced the use of SSL Search for those users signed into their Google accounts. This means that Google has stopped passing the organic keywords that referred traffic to websites whenever users are logged into their Google accounts and conducting searches on Google.com.

    Despite an early prediction from Google of single-digit percentages of impacted traffic, based on Razorfish’s analysis, this change is currently impacting an average of 12% of the organic referrals originating from Google.com.

    See publication
  • Google Instant - Impact on Paid and Organic Search

    Razorfish

    Google Instant launched on September 8, 2010. It is
    designed to save searchers time. Razorfish conducted a study across seven advertisers in the pharmaceutical, retail and finance verticals to analyze the impact of Google Instant on paid and organic search.

    Our data suggests the following trends:
    * Increase in impressions and clicks, especially on
    exact-match terms
    * Decline in click-through rates, due to the large
    increase in impression volume
    * Initial decline in…

    Google Instant launched on September 8, 2010. It is
    designed to save searchers time. Razorfish conducted a study across seven advertisers in the pharmaceutical, retail and finance verticals to analyze the impact of Google Instant on paid and organic search.

    Our data suggests the following trends:
    * Increase in impressions and clicks, especially on
    exact-match terms
    * Decline in click-through rates, due to the large
    increase in impression volume
    * Initial decline in average cost-per-click; expected to
    return to pre-Instant levels as advertisers adjust
    bids and budgets to align with performance
    change

    See publication

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