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A versatile Digital Marketer with 15+ years experience working in various roles including…
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The SEO Content Matrix: I use these 23 content types to create 100s of new pages for our SEO campaigns. Some focus more on driving traffic: -…
The SEO Content Matrix: I use these 23 content types to create 100s of new pages for our SEO campaigns. Some focus more on driving traffic: -…
Liked by Jonathan Clark
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The Future of Comfort & Performance The skin around your eyes is delicate, and traditional goggles push hard against the ocular bone, causing…
The Future of Comfort & Performance The skin around your eyes is delicate, and traditional goggles push hard against the ocular bone, causing…
Liked by Jonathan Clark
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TikTok just built the ultimate AI coder… Trae AI - AND IT’S FREE 😱 🚨 Trae AI is INSANE: Free coding, no terminal, and instant websites?!…
TikTok just built the ultimate AI coder… Trae AI - AND IT’S FREE 😱 🚨 Trae AI is INSANE: Free coding, no terminal, and instant websites?!…
Liked by Jonathan Clark
Experience
Education
Licenses & Certifications
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No Code AI & Machine Learning
MIT Professional Education
Publications
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POV: Google Penguin 3.0 Impact on SEO Strategies
Razorfish
In Google’s ongoing quest to provide searchers with a great user experience and high quality sites that fulfill their information needs, they introduced the Penguin algorithm update on April 24, 2012 targeted at “webspam”. The Penguin algorithm has had five updates with the 3.0 refresh being the latest that started rolling out on October 17, 2014. The timeframe for the complete rollout is expected to take a
few weeks.Other authorsSee publication -
Social Media + SEO: Keyword Research and Content Creation Strategy
Razorfish
Whether you use the term integration or convergence, combination or synthesis, the holy grail of SEO 2.0 (and marketing in general) is being able to leverage data across all channels – information technology, marketing and design – in order to drive consistent improvement on performance across all media. Social media is an exciting space that is rapidly forcing us to change how we think about SEO … for the better.
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Link Building Reporting – Measuring KPIs, ROI and Success
It's the age-old question - how do I measure link building? By following these three steps you'll set yourself up for success and achieve your link building goals. Read more!
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Razorfish POV: Google SSL Search Analysis
Razorfish POV
Google recently announced the use of SSL Search for those users signed into their Google accounts. This means that Google has stopped passing the organic keywords that referred traffic to websites whenever users are logged into their Google accounts and conducting searches on Google.com.
Despite an early prediction from Google of single-digit percentages of impacted traffic, based on Razorfish’s analysis, this change is currently impacting an average of 12% of the organic referrals…Google recently announced the use of SSL Search for those users signed into their Google accounts. This means that Google has stopped passing the organic keywords that referred traffic to websites whenever users are logged into their Google accounts and conducting searches on Google.com.
Despite an early prediction from Google of single-digit percentages of impacted traffic, based on Razorfish’s analysis, this change is currently impacting an average of 12% of the organic referrals originating from Google.com. -
Google Instant - Impact on Paid and Organic Search
Razorfish
Google Instant launched on September 8, 2010. It is
designed to save searchers time. Razorfish conducted a study across seven advertisers in the pharmaceutical, retail and finance verticals to analyze the impact of Google Instant on paid and organic search.
Our data suggests the following trends:
* Increase in impressions and clicks, especially on
exact-match terms
* Decline in click-through rates, due to the large
increase in impression volume
* Initial decline in…Google Instant launched on September 8, 2010. It is
designed to save searchers time. Razorfish conducted a study across seven advertisers in the pharmaceutical, retail and finance verticals to analyze the impact of Google Instant on paid and organic search.
Our data suggests the following trends:
* Increase in impressions and clicks, especially on
exact-match terms
* Decline in click-through rates, due to the large
increase in impression volume
* Initial decline in average cost-per-click; expected to
return to pre-Instant levels as advertisers adjust
bids and budgets to align with performance
change
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🚨 The Code Freeze Dilemma 🚨 No code changes. No on-page SEO fixes. No last-minute tweaks. (For SEOs and marketers, that can feel like being…
🚨 The Code Freeze Dilemma 🚨 No code changes. No on-page SEO fixes. No last-minute tweaks. (For SEOs and marketers, that can feel like being…
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Enterprise Architect | TS/SCI Clearance | Azure Cloud & M365 Solutions | SharePoint & Automation Expert | SCCM, MDT, Intune | System Virtualization & Agile IT Leader | Driving Digital Transformation & IT Innovations
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