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SYSTEM CONVERSIONS CAN BURN YOUR HOUSE The ACA Convention will soon showcase every major collection software vendor. And if you are looking for a change, there will me many who will tell you horror stories about system conversions. How do you get burned by a conversion? If you are the average agency, did the entire implementation take longer than 3 months? Were there broken promises and long delays? Did your key processes work on Day 1, and did you have a productive day for your agents, payment processes, and loading new business for your major clients? We must admit that "this is not your father's business". Data and process conversions require much more than clever programmers, and demand extremely high levels of practical industry knowledge that software companies do not have. It's the reason Quantrax has several application specialists who have owned or held senior positions in collection operations. And it's the reason our recent conversions took less than three months. If you want to talk about AI and a conversion that won't burn you, contact Mark M Namba at [email protected] Quantrax Corporation (301) 657-2084 .

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Online brand success relies heavily on web traffic, but let's face it—keeping that flow steady and turning visitors into customers isn't always a walk in the park. And that's why I love the foundation of CPA marketing. CPA (Cost Per Acquisition) marketing is all about performance—it's a strategy where affiliates earn a commission every time users take a specific action on your site through their affiliate link. Think purchasing a product, subscribing, or filling out a form. Curious to learn more? Jump into our latest article with Peer2Peer Marketing: https://lnkd.in/gVdCpZbV #affiliateagency #affiliate #affiliatemarketing #performancemarketing

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If you want to build a thriving, profitable DTC business, the numbers need to add up. I've seen plenty of financial forecasts for 8-9 figure brands– these are the benchmarks you should be shooting for: ➝ Gross Margin: 70% (Minimum) Every point matters - a 70% gross margin means your cost of delivery is just 30%. Leverage your 3PL, test pricing/offers, and get scrappy with bundling to maximize that margin. ➝ Opex: 15% or Less   Opex includes your fixed costs like overhead, admin, and non-variable marketing. Anything over 30-50% is a red flag - you need to keep this under tight control. Don't lose one of the advantages of running a DTC business. ➝ Profitability: 5-15% Less than 5% means you'll need funding for aggressive growth. Over 15% and you're not scaling fast enough. The sweet spot? 5-15% - enough profit to reinvest, without strangling your cash flow.  These benchmarks are consistent across the high-growth, high-profit brands we work with. Hit these numbers, and you'll be well on your way to building a business that's built to last.

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How do you do messaging for multiple ICPs? What do you do when one of these scenarios applies? · Expanding from one ICP to two (or more) · Needing to talk to several ICPs at once · Messaging when you're a multi-product company · Writing home page copy for multiple audiences Anthony Pierri 🎸and I are gonna talk about it for 60mis, and discuss what makes sense when. We'll share our overall thinking about the matter, but will mostly focus on audience Q&A. Come join us next Wed (June 12) to discuss this topic. Bring your questions. Free event. Registration link in the comments.

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Inc Magazine is great at writing email subject lines. They get high open rates--I am usually intrigued enough to open and click through... But then the payload is disappointing. Classic click-bait, even tabloidy, so these days I mostly ignore them. Some recent ones: Want people to remember what you say? In 49 seconds Kamala Harris gave the best speaking advice I've heard this year. What is Founder Mode? Y Combinator's Paul Graham says it can break your business. Melinda French Gates's 1-Word Response to Her Divorce.. Einstein's Advice on How to Maximize Your Child's Intelligence is Totally Unexpected Yale Psychologist Says This Simple Mindset Change Helps People Live 7.5 Years Longer (thinking positively, in case you were wondering 😀 ) The Secret to Success Lies in What You Avoid Oprah Winfrey Says Success Comes Down to This 7-Letter Word (Drum roll, please..."service". How profound!) #copywriting #conversionrateoptimization #ecommerce #news #marketing

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Hello #franchise brand leaders...sharing for visibility...in case you have not seen this RE: Wordpress v. WP Engine here is what you need to know in summary --> At the core, WordPress CEO Matt Mullenweg has publicly accused WP Engine of profiting from WordPress resources without giving back to the community, leading to a block that cut off WP Engine’s access to critical WordPress.org services like plugin and theme updates. Though a temporary reprieve was granted, the future remains uncertain. 💻 What does this mean if your website is hosted on WP Engine? Access Disruptions: You may face issues with automated updates for plugins and themes, which could leave your site exposed to vulnerabilities. Service Interruptions: If WP Engine doesn't resolve the dispute, future service disruptions could worsen, forcing manual updates or even a switch in hosting providers. Long-Term Uncertainty: The conflict may create instability in WP Engine's ability to operate within the WordPress ecosystem, so it’s worth keeping an eye on developments and preparing alternative plans. If you rely on WP Engine for hosting, make sure you back up your site and monitor the situation closely. 🛠️ https://lnkd.in/gfPkPrrh

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Steal our playbook for building a affiliate program for Shopify App 👇 Affiliate & partner programs can be a huge win for SaaS companies. Just ask HubSpot, Klaviyo, etc. They built their businesses on it. We're partners in a growing SaaS platform for Shopify. This time last year; a program did not even exist. The simple goal was to generate 5K in MRR from the program & we're so close. We pay partners 20% of the monthly fee for the 1st year (so anywhere from $100 to $450 per referral) We had ideated the below plan last summer & then got into execution in Q4. - Use Store Leads to identify commonly shared apps in the Shopify ecosystem & outbound to apps that had similar customer profiles. We'd do shared content, newsletters, in-app promotions, etc. - Use Apollo to identify Shopify development agencies as they often are tasked with setting up new Shopify stores tech stack - Use Klaviyo partner directory page to build an out bound list. These folks are working with Shopify stores + have demonstrated that they're open to referring software. We took the outputs from above & built out distinct outbound campaigns using Instantly.ai & Dripify Lead Conversations. This was a simple series of emails & some mild personalization. We set UTMs up on our links within each email & put folks who showed intent (i.e. clicked) into a audience on LinkedIn & built a retargeting campaign. From there; we drove everyone to our Shoffi - Shopify Apps Affiliate Platform platform; where the partner would make an account > get approved > be provided a link & they'd be able to start sending leads. We opened a shared Slack channel (this one has been hard to get moving, but still work in progress). We do a monthly newsletter to our affiliates, keep them updated on software & offer access to our dev team for any issues. We just crossed 4.5K MRR threshold & are tracking to hit our 5K MRR goal by end of October. By Q1 next year; we think the MRR from this program can cover 80% or more of the companies marketing costs & allow us to expand our program into more experimental areas. Curious how to get your own program going? DMs open!

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Steal our playbook for building a affiliate program for Shopify App 👇 Affiliate & partner programs can be a huge win for SaaS companies. Just ask HubSpot, Klaviyo, etc. They built their businesses on it. We're partners in a growing SaaS platform for Shopify. This time last year; a program did not even exist. The simple goal was to generate 5K in MRR from the program & we're so close. We pay partners 20% of the monthly fee for the 1st year (so anywhere from $100 to $450 per referral) We had ideated the below plan last summer & then got into execution in Q4. - Use Store Leads to identify commonly shared apps in the Shopify ecosystem & outbound to apps that had similar customer profiles. We'd do shared content, newsletters, in-app promotions, etc. - Use Apollo to identify Shopify development agencies as they often are tasked with setting up new Shopify stores tech stack - Use Klaviyo partner directory page to build an out bound list. These folks are working with Shopify stores + have demonstrated that they're open to referring software. We took the outputs from above & built out distinct outbound campaigns using Instantly.ai & Dripify Lead Conversations. This was a simple series of emails & some mild personalization. We set UTMs up on our links within each email & put folks who showed intent (i.e. clicked) into a audience on LinkedIn & built a retargeting campaign. From there; we drove everyone to our Shoffi - Shopify Apps Affiliate Platform platform; where the partner would make an account > get approved > be provided a link & they'd be able to start sending leads. We opened a shared Slack channel (this one has been hard to get moving, but still work in progress). We do a monthly newsletter to our affiliates, keep them updated on software & offer access to our dev team for any issues. We just crossed 4.5K MRR threshold & are tracking to hit our 5K MRR goal by end of October. By Q1 next year; we think the MRR from this program can cover 80% or more of the companies marketing costs & allow us to expand our program into more experimental areas. Curious how to get your own program going? DMs open!

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From monitoring to seo directed updates to optimizing for speed…a website never sleeps. Set it and forget it as a one time capex cost - you will be chasing the next website vendor in less than two years as technical debt and #franchisee demands pour in. The single most important digital asset is your website. #franchise #websites

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In order to grow your business, obsess less over what you can do new & obsess much more over the predictability of your business results. The key to improving predictability is process development & improvement. Why? Processes enable measurement. Measurement enables predictability. If you you can measure what you invest, what activities you are completing & the impact of those activities (ie inputs, outputs, outcomes) & those 3 things correlate, you can assume that repeating something will produce more of the desired outcome. There's 6 things that can be done when it comes to processes: 1️⃣ Creating your own processes. For example, we have a process for creating multi-perspective, research-backed content and a process for publishing it on 6 channels. We didn't invent the idea of creating research-backed content, of course. But, our 100 step process is certainly unique. 2️⃣ Make an existing process digital. For example, you could take the process of scheduling sales calls with prospects and use a Meetings link instead, so that your prospect can book time on your sales rep's calendars. If your sales team is booking hundreds or thousands of calls, the time savings adds up. Plus, prospects may be more likely to book because it's easier than going back and forth sharing availability over email. It also makes the process more measurable. 3️⃣ Automate a process. For example, a few years ago, we automated the creation of deals when someone books a call with our sales reps. This saves our reps a bit of time and allows them to spend most of their time working deals, instead of leads, a huge boost to their effectiveness and efficiency. 4️⃣ Outsource a process. Sometimes, it makes sense to outsource a process. We outsource the writing of all of our research-backed reports. We created a process, guidelines and trained several writers on our format. 5️⃣ Partner to complete a process. Similar to outsourcing, you can build a process that a business partner follows. For example, we enable our partners to leverage joint surveys in their sales and marketing processes. When they're successful, we generate a new survey respondent. A good percentage of those survey respondent then engage with our and our partner's marketing content. 6️⃣ Make a process self-service. For example, we recently just made it possible for our existing customers to trial our higher-priced plans. Previously, we had to enable these trials manually and turn them off manually. It wasn't a huge time suck, but by automating it, we save that time and we can also now measure the volume, trigger event & close rate of "upgrade" trials more effectively. Wanna get started with this? To kickoff your 2025 planning, pull your team together & make a list of processes you can create, convert to digital, automate, outsource, partner to get done or make self-serve. In a few months, you'll have more predictability & growth won't be elusive: you'll know exactly where you can invest to drive growth.

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Unlock efficiency and elevate personalization! 🚀 Implementing these ChatGPT prompts isn't just about saving time, it's about delivering next-level service tailored to your audience's needs. #AI #ChatGPT #ChatGPTPrompts‍‍‍‍‍‍‍‍‍‍‍‍‍‍

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RMW Commerce Content Manifesto: Why do I do what I do? Who do I write for? I generally write and produce content for a mid-market and Enterprise-level eCommerce-interested audience. It could be brands, retailers, marketplaces, agencies, or software companies. And investors in any of the above. Generally I aim at executives, decisionmakers, and influencers in these audiences. I have never tried to write for a wide audience. I'm not a journalist and don't pretend to be. What are your goals for any piece of content? There are four general reasons I choose to write about something: * To help someone make a better decision. * To help others look at a familiar topic in new ways. * To give a unique perspective what I consider an interesting or important topic. * There is some important truth about a topic that is being unsaid. If I can do one or more of these things as as entertain or make people laugh, then we have a home run. Don't you get paid to write things sometimes? Yes, of course. And that is fun too. Sponsored or commissioned content (usually for the purposes of sponsor thought leadership) must still pass another bar: * It must help the audience in the ways I mention above. * The end content must not look or sound like "owned content" * Editorial is required * If it can entertain while doing so, all the better. * It should not mean I'm asking the audience to buy the particular product. Don't people also pay to run ads on your content and programming? Yes. What type of content will you refuse to write? If I feel that it smells like shill or sales content, I will not accept the project. Often this is what a marketing executive might call "bottom of funnel" content. The content I most enjoy desires to shed light on a serious buyer problem, or help them make a serious decision. Sometimes in a way that might introduce them to a new vendor they may have never heard of before. Do you make any extra money when people buy software or services from companies that pay you to write about things? No. But, clearly I get paid for my time and energy developing that interesting content. Isn't this, like, just your opinion, man? Yes. Editorial is one of the most important parts of the RMW Commerce process. What I consider my "edge" is born from decades of operating experience in the eCommerce industry, mostly making mistakes, helping others prevent mistakes, and helping build great new products and software. Decades of accumulated mistakes are my competitive advantage. That and the willingness to tell the truth, even if I am sitting across the table from friends. Any more questions? Just ask.

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use your competitors to recruit affiliates and influencers here's a step by step on how to do it 1. identify as many competitors as you can • google search - "top" OR "best" [relevant keyword] "tools" OR "products" - to find as many competitors in your niche • build a list of as many competitors 2. get referring domains • using a tool like affistash[.]com or semrush see what sites refer traffic to your competitors • do a bulk search and get thousands of results 3. filter your results to find high potential partners • look for results that include keywords like: "top", "best", "review", "tutorial" or "tool" 4. export data and outreach i explained it from A-Z in this video https://lnkd.in/dH8N4nPV 15 mins and you'll see everything from the tools and queries I use enjoy :)

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Tired of your DTC brand not achieving its goals?  Then you can't miss this hot tip... Don't confuse objective planning and execution planning.  Too many operators treat them as equals. News flash - 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. And nailing down the distinction can be the difference between scaling success and scaling failure Objective planning is the act of defining the desired future, or end result, you want your business to achieve. I call this the "WHAT." Execution planning is the act of defining the steps, the specific actions, people will take to achieve your objectives. I call this the "HOW." Too often I see growing DTC brand operators confuse and combine these two essential planning concepts, leading to a graveyard of unachieved goals. You need both to crush it, but they must be used in the right way. Follow what I've outlined here and you'll find yourself in the elite top 10% of growing brands. -- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO to Grow CFO. Want more tips on growing a profit-focused DTC brand? Give me a follow. Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on! Dean Brennan Doug Schneider Jeff Lowenstein Adam Siskin Dusty Holcomb Ryan Rouse

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Why are AI Agents important? What is an AI Agent? Where are they today? Let me quickly explain. There has recently been some big announcements on AI agents. However the use of the term "AI agents" is confusing depending on whether you're hearing from Apple, Salesforce, or OpenAI. First, the simplest definition would be that an AI agent is one that performs a task for you. An agent can be pretty basic. Complexity, autonomy, and workflow are how you can distinguish the differences between agents. I’ll get to why they are important at the end. The three most common uses of AI agents are: 1. An AI Agent/Assistant 2. An AI Agent with Predefined Workflow 3. An AI Agent that is Autonomous/Semi-Autonomous Agents #1 + #2 exist today. Agent #3 is what OpenAI sees as their next step to AGI or Artificial General Intelligence. (AGI is another term that has many different/competing definitions.) The AI Agent Assistant is the Siri that Apple is talking about on your phone. It might be able to pull some historical data on you and stitch together some apps, but it's not going to book your trip to Peru for you. I don't doubt these will become more powerful over time, but they're confusing when compared to the next two. The second category is an AI Agent with a predefined workflow. This is where Agent (dot) ai and Salesforce's Agentforce are today. They have a predefined sequence of steps that they will take to perform a task. This can include steps for user review and input. They also can be customizable so that steps can be removed/added, etc. The AI is part of the sequence where a prompt is generated, and the response from, say, ChatGPT or Claude is used as a step. This will make life easier, but it is predefined and has no autonomy. Agent #3 is a different beast altogether. This is the AI agent being given a task and determining the steps it needs to best perform the task. There may be a workflow, but the AI Agent has the autonomy to act on its own. There would be checkpoints/decision points for the user to provide input. The Agent, with its reasoning, large foundation of training data, as well as access to the internet, will work to perform the task. This is very complex. Early examples like Devin, the software coding agent, have been interesting experiments giving a glimpse of what's to come. Dario Amodei, the CEO of Anthropic, believe we'll see some promising agents next year. Other experts believe we'll start to really see this pick up by 2026. Why is this important? AI agents that can perform tasks and bundles of tasks will start to disrupt processes and roles within organizations. It is at this stage where we will start to see AI job displacement and a shift to new needs and skills. For example, many organizations will need help to customize and integrate agents into their processes and functions. Stay curious, my friends! #AI #AIAgents #AIdevelopments

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They say you’re edging closer to product market fit when your users tell other users "you’ve gotta try this" 💫 Your ambassadors could be the brands using your product (your customers), agencies implementing it (your partners), or other product vendors (your complimentary solutions). And this word of mouth happens without you realising! It’s hard to measure this effect scientifically, but we’ve seen it at SparkLayer B2B in the form of: - Increase in affiliate signups and partner referrals  - Having a how did you find us’ field (free-form entry) in our demo request form - Attribution in web stats to “direct traffic” - And of course, any public reviews that show the love! Build something you’re passionate about and it will reflect in how your customers also feel about it and what they say to others!

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The #franchisee website is the source of truth… Connecting all #digitalmarketing to the website is marketing 101. These are some of the integrations / vetted partners with devhub websites: Hatch Five9 serviceminder Consumer Fusion Ferocious Media Transitiv Schedule Engine #franchise

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