There is a hard truth in the modern marketplace: the person that can afford to
spend the most to aquire their next customer, wins.
But sometimes, the "spending" isn't just in dollars and cents.
I came across a video that was recommended in one of my pro groups and my
brain has been chewing on it all week.
"The fact of the matter is, that anyone that is interested in actually winning
in life, and attaining their goals, and achieving success, must be willing to
pay the cost of doing so."
Costs of Winning:
* Overpaying (Time/Money/Effort, etc.)
* Pain, Struggle, Sacrifice, Risk, Uncertainty
* Loneliness, Isolation, Lack of Emotional Support
* Risk of Maintaining Your Success, and Setting New Goals
* The Weight of Responsibility & Accountability
* Dealing With Lifestyle Shifts
* Willingness to Sacrifice the Privilege of Losing
Wait, the privilege of losing? Isn't losing a bad thing? Isn't everyone trying
to avoid losing at all costs?
Well, it turns out it's not that simple.
No one is going to argue that winning isn't hard. But what makes it even
harder for most people is that losing is not just "easy" — it's appealing, and
it feels good.
Hear me out —
Privilege of Losing
* Sympathy, Compassion, Emotional Support
* Having a Goal with Limited Downside (risk) "Unlimited" Upside
* Being the "Underdog" that Everyone Roots For
* Stability, Regularity (S.S.D.D.)
* Maintaining Long-Term Relationships
* Ability to Lean on a Hopeful Future, Rather than Navigating the Present
Suffering is a universal experience, but success is not. Many people would
rather suffer in company, than succeed on their own.
Part of success is being willing to "fight the good fight" every day, and that
means turning away from some things that are hard to ignore.
I definitely have had thoughts like this myself.
The fear of giving 100% and still failing — if I give 80% and win, then I can
say it was easy; if I fail, then that's ok, I wasn't really trying that hard,
right?
The fear of the losing myself — I know what it takes to be successful, but am
I willing to navigate how to make those changes, without losing what makes me,
me?
The fear of losing my friends — what if I become so busy that I don't have
time to foster these relationships that I've had for years? It won't hurt to
jump in for some gaming binge sessions, right? … right?
These and many others are thoughts that I have battled with long before I went
into business and decided to take action to make a life for myself and build
an asset to support it.
But, I am noticing a trend.
(Sorry, this one ran long — I don't mean to leave you in suspense! Read the rest here: https://lnkd.in/gJwQa6gh )
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